Mumbai, October 13, 2017 : Actress Kalki Koechlin says she wishes to work on screen with all the Khans of Bollywood, but she has a softer corner for Shah Rukh Khan.
Asked if she wants to work with any of the top Khans of the industry, Kalki told IANS: “I want to work with all three Khans, but if you ask me my favourite, it has to be Shah Rukh Khan.
“Shah Rukh is my childhood crush. I met him few times in real life as well and he is very charming.”
When it comes to a new bunch of actors, she thinks she “will look nice” with Ranbir Kapoor.
“We worked in ‘Yeh Jawaani Hai Deewani’ and I really liked him as co-star. He is a natural actor and spontaneous. It would be interesting to work with him,” she added.
The actress is trying to balance her career between mainstream and indie films by working with directors like Zoya Akhtar and Ayan Mukerji in films like “Zindagi Na Milegi Dobara” and “Yeh Jawaani Hai Deewani”, along with movies like “Margarita, With a Straw” and “A Death in the Gunj” which were popular in festival circuits.
Sharing her wish-list of directors, Kalki said: “I would like to work with an artiste like Vishal Bhardwaj. His cinema is a piece of art, he writes the story, he makes the music of the film and it’s amazing. I think it would be interesting to work with Vikramaditya Motwane as well.”
Currently, Kalki is looking forward to her upcoming film “Ribbon”, also featuring Sumeet Vyas. It is releasing on November 3. (IANS)
In India, as the pattern goes, traditional media (TV and print) are on the top in terms of advertisement. However, in the past decade, the media industry has overseen an aggressive growth of the digital media. In the span of just two years (2010-2012), the internet has overpowered the radio and OOH. Digital media does stay far behind the two giants (television and print) but has been successful in maintaining its growth rate at around 30% until 2014. The growth rate decreased between 2014-2017, but the ‘aggressive growth’ is still sustained.
In 2018, television advertising is expected to grow by 9%, radio 10% and print, cinema, and OOH at 5% each respectively. India will be a leading digital market as internet advertising will grow at 20.4% and it will account for 15.4% market share in the country by 2020. It is however estimated that television will still be the largest media comprising the market share of 39%.
An average Indian adult spends about two-and-a-half hours per day on traditional media (which includes television, radio, and print). On the other hand, the consumption of digital media is one hour per day on average. The reasons range from the poor infrastructure of digital media and its poor circulation or access to the rural population since they recently came into the circuit.
In 2016, the time spent on Television accounted for 56.4% of the total time spent on media consumption. Time spent on print was 7.9%, and radio accounted for 5.3%.
In 2017, adults spent an average time of 1 hour and 18 minutes daily with digital media. Adult’s average time spent per day with digital media grew by 14.4% this year, due to the newly gained access of the rural population to the internet. However, digital media still comes to the second place in contrast to television, on which 2 hours 11 minutes of daily time is spent.
In 2018, it is estimated, Television will account for 52.1% of the time and Digital for 35.9%, while print and radio will decrease to 6.9% and 5.1% respectively.
We have witnessed a decline in the market share of print, radio and OOH. Though radio is increasing by 10% due to improved infrastructure, it still lags behind Digital Media. It is estimated that print will too, lag behind Digital media in the coming time. Hence, it will a competition between television and digital media in future.
Even though digital media’s fast-paced and aggressive growth, it is unlikely that it will surpass the television anytime soon.