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Not Only Kids But Also 80% Of Adults Love Watching Animated Content

A new study from India's animated news creator Bisbo, on Sunday, revealed that 80 per cent of their 10 million strong users are adults

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kids, adults, animation, animated content, study
The content industry also includes mixed medium industries like mobile-based short news creators and animation. Pixabay

A new study from India’s animated news creator Bisbo, on Sunday, revealed that 80 per cent of their 10 million strong users are adults between the age of 18-44.

According to Bisbo, the content industry also includes mixed medium industries like mobile-based short news creators and animation.

While mainstream news has been giving space to scripted toons for long, few have used these as the main, storytelling medium.

From left-side cartoon boxes in newspapers to 2-min, 3-D political capsules — these cartoons have a curio value in newspapers and news channels.

“There is an increasing amount of 2D animation content for adults — one where the chosen topics resonate with them and their lives. Our chosen type of content is animated news, the merging of current affairs with a friendly format.

“People today don’t have time for repetitive footage as in TV or the patience to read column centimetres of print. Bisbo’s solution for that is to present news and current affairs in the animated format in such a way that viewers never get bored watching the videos and end up learning about something new every time they watch a video on Bisbo’s channel,” said Shakir Ebrahim, Founder of GoBisbo Broadcasting Network Pvt. Ltd.

kids, adults, animation, animated content, study
People today don’t have time for repetitive footage as in TV or the patience to read column centimetres of print. Wikimedia Commons

News is created every day, as videos for Bisbo are based on the topics for the day, they have a steady source of information.

The team takes topics from the events of the day, researches them and then prepares a script that is visually compelling, yet easily understandable.

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The network is capturing a lot of users’ attention on YouTube.

It regularly clocks a watch time of over 50 million minutes a month, on just 50 minutes of original animated content created in the same period. (IANS)

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Students who Use Internet Excessively Likely to be Anxious During Tests: Study

Excessive internet use reduces study skills in students

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Students
Students reporting more internet addiction also found it harder to organise their learning productively, and were more anxious about their upcoming tests. Pixabay

Students who use digital technology excessively are less motivated to engage with their studies, and are more anxious about exam tests, according to a new research.

This effect was made worse by the increased feelings of loneliness that use of digital technology produced, said the study, published in the Journal of Computer Assisted Learning.

“The results suggest that students with high levels of internet addiction may be particularly at risk from lower motivations to study, and, hence, lower actual academic performance,” said study researcher Phil Reed from Swansea University in UK.

For the findings, 285 university students, enrolled on a range of health-related degree courses, participated in the study. They were assessed for their use of digital technology, their study skills and motivation, anxiety, and loneliness.

Students
Students who use digital technology excessively are less motivated to engage with their studies. Pixabay

The research found a negative relationship between internet addiction and motivation to study. Students reporting more internet addiction also found it harder to organise their learning productively, and were more anxious about their upcoming tests.

The findings also found that internet addiction was associated with loneliness, and that this loneliness made study harder.

About 25 per cent of the students reported that they spent over four hours a day online, with the rest indicating that they spent between one to three hours a day.

The main uses of the internet for the student sample were social networking (40 per cent) and information seeking (30 per cent), the researchers said.

In addition to the links between levels of internet addiction and poor study motivation and ability, internet addiction was found to be associated with increased loneliness.

The results indicated that loneliness, in turn, made studying harder for the students.

The study suggests that loneliness plays a large role in positive feelings about academic life in higher education.

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According to the researchers, the poorer social interactions that are known to be associated with internet addiction make loneliness worse, and, in turn, impact on motivation to engage in a highly social educational environment such as a university. (IANS)