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While the world economy is in slowdown, Lamborghini continues to zip ahead.
The luxury sporting automobile company has released various models despite the global crisis including the launch of the Huracan EVO RWD and Essenza SCV12, which is a track-only hypercar in a limited edition of 40 units, developed by Lamborghini Squadra Corse and designed by Lamborghini Centro Stile and it also it’s also celebrating an important milestone of the 10,000th Urus Lamborghini Super SUV only two years into its market introduction.
IANSlife speaks to Sharad Agarwal, Head, Lamborghini India to get a pulse on the brand and a sense of where the sports car segment is headed in the months to come. Read Excerpts:
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Q: Despite the crisis and resulting economic slowdown would you agree that the sports car and luxury car segments remain unaffected and continue to avail the same demand as they did pre-Covid times?
A: The current scenario remains uncertain, making it difficult to share a forecast in terms of short and long-term implications, in the luxury car segment. We estimate that in the short-term, the super luxury car segment may witness a decline which is sharper than the mass-volume industry. This is also because in the mass-volume industry, there may be some buying for safety and health reasons as people will prefer personal mobility options. However, the pandemic may move consumers to assess their spends on luxury this year and during this time customer priorities, preferences and needs will alter as the luxury segment is reliant on emotions.
Q: Customers in this segment are usually HNI individuals or affluent individuals whose incomes though impacted, may not be significantly affected and thus will continue to purchase cars like Lamborghini?
A: Lamborghini is the market leader in the super luxury segment in India, and because of our strong image, we are always have a strong order bank. These are challenging times and the purchase of Lamborghini is driven by the emotions of our customers. At present, the priority for our segment of customers who are business owners and entrepreneurs is to bring their businesses back on track. There are some cases where customers have asked to defer delivery of their cars, but our order bank is strong and we have not had any cancellations. However, in the long run, we are positive that market will slowly start gaining some positive momentum from where it is currently and our brand enthusiasts will come to us when they think it is the right time for them to own a Lamborghini.
We are one of the strongest brand in the super luxury segment in India and the most important thing for us is to keep the value of our products and our cars very high in the minds of our customers and stay connected with them during these times. Lamborghini is an aspirational purchase and we do not anticipate that the current scenario will change the dreams of people.
Q: There have been some exciting new launches from the brand despite the global lockdown; is Lamborghini sending a message it is recession proof or is it braving the storm with its chin up?
A: Lamborghini is positive and remains energetic to thrive against the challenges, while adapting to the current scenario. We started the year on a great note with the launch of the Huracan EVO RWD and expanded our reach to customers looking for Pure Driving Emotions without much intervention from technology. The car was well-received across the country.
Continuing with our spirit of innovation in May we had the virtual launch of our new model, the Huracan EVO RWD Spyder. We were the first automotive brand to use Augmented Reality (AR) for the launch of our new model. We started adapting ourselves to the scenario and used innovative ways to engage with our customers and prospects across the globe during these challenging times. Recently in July 2020 we announced the launch of the sold-out limited-edition Sian Roadster with the visionary V12 super sports car, combining groundbreaking hybrid technologies. We also celebrated the new Ad Personam facility and announced the Aventador SVJ Xago special edition: a car produced in just ten units and reserved for clients specifying their Aventador SVJ virtually.
We will continue with our innovative ways of bringing the brand closer to our customers and prospects.
Q: In the Indian context what implementations do you think the government should put in place to boost this sector, specifically in your segment?
A: The super luxury segment in India is very small and does not represent the true potential of the market. In the past, the segment has been hit by sharp increase in import duty which has hampered growth as fluctuating taxes impact market sentiments and in turn, that of the buyer.
The size of the market has remain small and stagnant over the years despite of the growth in passenger car industry and strong economy growth. We would like that the government should view the premium auto luxury sector differently than mass volume segment as the market variables that drive business and growth are very different. We are hoping that necessary actions are being taken by the government to support the consistent growth in future.
Q: Last and not the least brand partnerships and role of influencers for a well-established brand like Lamborghini, essential or not required in this day and age?
A: Lamborghini is an aspirational brand and admired for its pioneering spirit in innovative initiatives and customer engagement outreach. One of our brand pillars is future shapers and we will continue to be the formative influence.
Merchandising and brand building is an integral part for us – a combination of core business and brand extension to build the power and coolness of the brand. Hence, we are selecting very carefully our partnerships and interactions some of which are recently done with – SUPREME, Lego, Amazon’s Alexa, Sony, Gran Turismo, Microsoft and many others. One of our recent collaboration with the LEGO Group to produce the LEGO ï¿½ Technicï¿½ Lamborghini Sian FKP 37: a 3,696 piece, 1:8 scale model has been widely received and appreciated by everyone.
As designers of the experiences we are going to keep the momentum going by being at the forefront of such innovations. (IANS)
The symbol of Swastika is known to signify peace, prosperity, and good fortune in the religious cultures of Eurasia. In fact, this symbol is considered very significant in Hinduism, Buddhism, and Jainism. But, at the same time, it has become one of the most misunderstood religious symbols and has been globally banned in many countries.
The reason why the symbol of Swastika is banned in many countries is because of its association with Adolf Hitler's extreme political ideology, Nazism, as Swastika as its official symbol.
Austria, France, Latvia, Spain, Germany, and Russia are amongst the many countries that have banned the display and use of the Swastika.
Moreover, last week Victoria in Australia is preparing to become the first-ever state to ban the public display of the Swastika. This is a step towards an expansion of anti-vilification laws in the state.
Representation of the Swastika on the flag of Adolf Hitler's Nazi Movement.Photo by Flickr.
Now, we must know and understand what went wrong with this symbol, which is sacred and signifies all-good things.
For a very, very long time, in India, the Swastika is the first emblem that is worshipped or even drawn before any sacred and auspicious ceremonies as this symbol in Sanskrit represents 'well-being'. But, the Swastika lost all its credibility when it was wrongfully used by Adolf Hitler.
In fact, it is believed that if this symbol is worshipped properly, then it gives positive results. But if it is abused, then it gives negative results. So, when Adolf Hitler rotated the Swastika at 45 degrees, it slowly and steadily brought misery not only to Adolf Hitler and his theory of Nazism but also to all the people who were associated with him.
Therefore, in order to give the kind of respect and credibility which the Swastika deserves, World Interfaith Harmony Week which was held in New York in February this year, interfaith groups appealed to the United Nations to recognize and acknowledge the Swastika as an important and peaceful symbol. In fact, they also differentiated it from the Hakenkreuz or "Hooked Cross" of Adolf Hitler.
India celebrated a historic day on August 7, as 23-year-old Neeraj Chopra became the first Indian to win an Olympic gold medal in athletics. In the men's javelin throw event, he achieved his greatest triumph, throwing the javelin 87.58 meters on his second try.
Neeraj Chopra was born on December 24, 1997, in Khandra village in Haryana's Panipat district. He grew up in a Haryanavi family of farmers. He is the brother of two sisters. He graduated from Dayanand Anglo-Vedic College in Chandigarh and is now enrolled in Lovely Professional University in Jalandhar, Punjab, pursuing a Bachelor of Arts degree. Chopra was bullied due to his obesity as a kid, which prompted his father to enroll him in a nearby gym. He then joined a gym in Panipat, where Jaiveer Choudhary, a javelin thrower, noticed his potential and coached him. When the 13-year-old Chopra finished training under Jaiveer for a year, he was enrolled at the Tau Devi Lal Sports Complex in Panchkula, where he began training under coach Naseem Ahmed.
In 2018, he broke the world record in the javelin throw and became India's first-ever gold medalist in the javelin throw. He is also a laureate of the Arjuna Award for 2018. | Wikimedia Commons
Chopra's first international medal came in 2014, as he took home a silver medal at the Youth Olympic Qualification Tournament in Bangkok. In 2015, he set a world record in the junior category of 81.04 meters in the 2015 All India Inter-University Athletics Meet.
Since emerging into the public eye with a historic gold medal at the junior world championships in 2016, he has maintained a high level of performance, setting an Under-20 world record of 86.48m, which still stands. Gold medals in both the 2018 Commonwealth Games and the 2018 Asian Games are among his other accomplishments, including a first-place in the 2017 Asian Championships. In 2018, he broke the world record in the javelin throw and became India's first-ever gold medalist in the javelin throw. He is also a laureate of the Arjuna Award for 2018.
Chopra has also had his share of bad events in life. In 2019, he underwent surgery on the elbow of his right throwing arm, which kept him out of the game for almost a year. However, he returned more robust than ever. In November 2019, he went to South Africa to train from Klaus Bartoneitz. He spent the following year in India training at the NIS Patiala because of the COVID-19 pandemic. He was allowed to go to France with his coach after weeks of trying to get a travel visa.
Neeraj Chopra made history in the 2020 Tokyo Olympics by becoming the first Indian to win a gold medal in athletics. Also, it is worth mentioning that after Abhinav Bindra, Chopra is only the second Indian to win an individual gold medal.
Keywords: Neeraj Chopra, Olympics, Tokyo2020, Gold medal, javelin, India, Haryana
The emergence of the Industrial Revolution in Victorian England brought with it many apprehensions and fears that translated into a new genre in literature: the gothic. Today, the idea of the gothic does not have to much with literature as much as it is associated with fashion.
The Victorians began to wear black more often during the Industrial Revolution to hide the stains of soot on their clothes. Many of the working class were employed in factories. They were newly introduced to technology, the idea of coal as fuel, and the working of machines to serve a certain purpose. This kind of work was hard and messy. Wearing light colours burdened the tired folk when the stubborn stains did not get washed away.
The steam engine was invented to make locomotion easier for the masses, but it brought fear to the people. They had led quiet and simple lives till now, and suddenly their world was infiltrated with loud noises and smoke. Dark places became synonymous with evil deeds and mysteries. It was from this time that horror gained a place in the imaginations of people and artists.
A man sporting gothic clothes and shock coloured hair Image source: wikimedia commons
The gothics of today are those who have held on to these practices. There is no need to fear smoke and noise anymore, but the goths wear black clothes all the time, paint their skin a pale shade, to contrast their clothes, and wear bright shades of red. The traditional gothics decorated themselves with jewellery bearing religious significances, as the belief in Dracula and vampires emerged in the Victorian period. Today, it is a trend to wear studded crosses, or crosses made of black metal either as neck chokers, or earrings.
Modern goths also wear bright monotones to show their patronage of a certain style or order of the goths. They can be seen in neon shades of green, pink, and yellow, often sporting piercings, and matching hair. Their tastes are metallic, and they have an uncanny love for tattoos.
Designers consistently include gothic tastes and styles in their clothing lines to create inclusivity for this subculture. Being gothic, or identifying with them is somewhat a concern even in today's society, and such people are often stigmatised to the extent that it is considered a mental illness associated with the dark arts. The phenomenon is mostly observed in teenagers, and often phases out when they reach adulthood, depending on their sphere of influence.
Keywords: Gothic, Fashion, Victorian, Black, Jewellery