Monday May 27, 2019
Home Lead Story Domestic Phon...

Domestic Phone Brand Lava Doubles Market Share in Feature Phone Market

The domestic brand also became the top feature phone brand in the country in February, according to Cyber Media Research (CMR)

0
//
The 2GB RAM variant of the phone would be launched in August, the company said in a statement.
Lava unveils new feature phone. IANS

Domestic phone brand Lava has more than doubled its market share to 13 per cent, becoming the second brand in the country in the 2G feature phone segment.

The brand registered over 100 per cent growth in its market share from 6 per cent to 13 per cent in the first quarter of 2019, according to Counterpoint Research.

In the 2G feature phone segment, Lava was second to Samsung with a difference of only 2 per cent in market share.

new phone, lava
The mobile phone supports English, Hindi, Tamil, Bengali, Gujarati and Punjabi. Wikimedia

“Over the years, we have been building capabilities within India in product design and manufacturing — in order to make valuable technologies accessible and provide reliable products to our customers,” Sunil Raina, President and Business Head, Lava International Ltd, said in a statement on Tuesday.

He said that Lava is the only brand to have complete end-to-end control on the product value chain within the country.

Also Read- Samsung Profits Falls 60%: Report

The domestic brand also became the top feature phone brand in the country in February, according to Cyber Media Research (CMR). (IANS)

Next Story

JioPhone Leads Feature Phone Market in India

Brokerage firm CLSA’s telecom sector outlook for February 2019 noted that Jio will lead the subscriber market share in the current year

0
Reliance Jio. Source: www.reliancejio.website

With a 30 per cent market share, Reliance JioPhone became the leading feature phone brand in India in the first quarter of 2019, Counterpoint Research said on Friday.

While the smartphone market offers a big opportunity, one can’t ignore the 400 million feature phones users in the Indian market which too is likely to stay for the next five years in India, said Counterpoint’s “India Smartphone Market Share Q1 2019” report.

Samsung stood second in the feature phone category with a share of 15 per cent while domestic handset maker LAVA grabbed the third spot with a market share of 13 per cent.

Unlike the smartphone market, which contracted for the first time in 2018, the feature phone market has continued to grow over the last three years, the report said.

Jio
Jio services now include attractive lifestyle products as well. (Wikimedia Commons)

Earlier in March, a Counterpoint Research report estimated that in 2019, a little more than 400 million feature phones would be sold globally. Further, feature phone shipments are expected to cross one billion units by 2021.

Brokerage firm CLSA’s telecom sector outlook for February 2019 noted that Jio will lead the subscriber market share in the current year.

Also Read- Snapchat to Let Users Play as Bitmoji in Games

In its India Telecom report, CLSA said mobile subscribers in February increased by 2 million to 1,184 million, with Reliance Jio adding 80 lakh new subscribers. Jio now has a customer base of 30.6 crore in the country. (IANS)