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Lawsuit alleges Apple violated consumer fraud laws which was filed in Chicago

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Iphone users are unhappy with apple
FILE - A customer is seen setting up his new iPhone 7 Plus (R) as he switches from the iPhone 6 at an Apple Store in Chicago, Illinois, during the release of the Apple iPhone 7, Sept. 16, 2016. VOA
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IPhone owners from several states sued Apple Inc. for not disclosing sooner that it issued software updates deliberately slowing older-model phones so aging batteries lasted longer, saying Apple’s silence led them to wrongly conclude that their only option was to buy newer, pricier iPhones.

The allegations were in a lawsuit filed Thursday in Chicago federal court on behalf of five iPhone owners from Illinois, Ohio, Indiana and North Carolina, all of whom say they never would have bought new iPhones had Apple told them that simply replacing the batteries would have sped up their old ones. The suit alleges Apple violated consumer fraud laws.

A similar lawsuit was filed Thursday in Los Angeles. Both suits came a day after Apple confirmed what high-tech sleuths outside the company already observed: The company had deployed software to slow some phones. Apple said it was intended as a fix to deal with degraded lithium-ion batteries that could otherwise suddenly die.

“Our goal is to deliver the best experience for customers, which includes overall performance and prolonging the life of their devices,” an Apple statement said. It said it released the fix for iPhone 6, iPhone 6s and iPhone SE and later extended it to iPhone 7. Apple didn’t respond to a message Friday seeking comment.

The Chicago lawsuit suggests Apple’s motive may have been sinister, though it offers no evidence in the filing.

“Apple’s decision to purposefully … throttle down these devices,” it says, “was undertaken to fraudulently induce consumers to purchase the latest” iPhone.

Plaintiff Kirk Pedelty, of North Carolina, contacted Apple as his frustration grew. However, the lawsuit says: “Nobody from Apple customer support suggested that he replace his battery to improve the performance of his iPhone. … Frustrated by slowdowns and intermittent shutdowns of his iPhone 7, Pedelty purchased an iPhone 8.”

The lawsuit seeks class-action status to represent thousands of iPhone owners nationwide.

Creative Strategies analyst Carolina Milanesi said she believes the tech giant was seeking to help consumers extend the lives of the older phones — though it would have been better to disclose what it was doing and why right away.

“Even if you are trying to do something good for your customers, it is going to be perceived as you are sneaking around behind their backs if you don’t tell them about it first,” she said. (VOA)

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Apple CEO Time Cook: “New iPhones Worth The Cost”

The iPhone XS with 512GB storage model will cost Rs 134,900 and the cheapest of the lot, the iPhone XR, has a starting price (64GB) of Rs 76,900 in India

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Apple CEO Tim Cook, Wikimedia

Defending the high cost consumers would have to pay to own the most expensive iPhone released this month, Apple CEO Tim Cook has said that the device is worth the cost as it replaces many other gadgets one might need, a media report said.

Apple’s newest line of iPhones — the iPhone XR, XS and XS Max — cost as much as $1,449 for the most expensive model, CNBC reported late on Tuesday.

“The phone has replaced your digital camera. You don’t have a separate one anymore. It’s replaced your video camera. It’s replaced your music player. It’s replaced all of these different devices,” Cook was quoted as saying to ABC’s “Good Morning America”.

Tim Cook
New iPhones worth the cost: Tim Cook.

“And so arguably the product is really important. And we’ve found that people want to have the most innovative product available and with that, it’s not cheap to do.”

In India, one would have to shell out Rs 12,075 a month as zero-cost EMI for a period of one year to own the 512GB variant of iPhone XS Max that will come for Rs 144,900 in India.

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The iPhone XS with 512GB storage model will cost Rs 134,900 and the cheapest of the lot, the iPhone XR, has a starting price (64GB) of Rs 76,900 in India. (IANS)

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