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Leading Dating app Woo acquires DUS to bridge the Indian Diaspora

Leading Indian dating app Woo joins forces with Global dating app DUS to promote online dating specially for South Asian countries and Indian diaspora

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Feb 18, 2017: Leading dating app Woo takes a step ahead in the online dating space by acquiring DUS, a Los Angeles-based dating app which focuses on the South Asian community. The move will further strengthen its positioning by joining Indians all over the globe.

DUS was specifically created for South Asian singles to provide them a dating opportunity within their community. Woo, which has been the pioneer in the online dating industry of India since its introduction in 2014 is now getting ready for a major global push. This acquisition is a natural and important step in steering its vision of connecting like-minded singles around the world.

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Woo announced that they have signed a formal agreement with DUS and now will acquire its brand and platform to tighten their grip in the US, one of the largest markets for the online dating industry along with UK and Canada.  With this collaboration, DUS will be able to open an attractive market and new growth avenues, strengthening its position in the international arena.

With this collaboration, DUS will be able to open an attractive market and new growth avenues, strengthening its position in the international arena.

Jus Reign, YouTube personality and famed Indian-Canadian comedian, is one of the founders of DUS. He will keep using his online influence and voice to continue Dus’ mission by promoting Woo through his primarily western South Asian audience. The DUS leadership team will continue to help Woo in thinking through its customizing user features designed for the international Indian community and country growth strategy.

The DUS leadership team will continue to help Woo in thinking through its customizing user features designed for the international Indian community and country growth strategy.

Sumesh Menon, Co-Founder of Woo, while talking about the acquisition said, “I am confident that DUS acquisition will help accelerate our outreach to Indians globally. While originally designed for India alone we quickly realized that our platform had a global appeal and was already favored by Indians internationally to form a strong connect back to their homeland.”

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“Our goal has always been to promote freedom of choice when it comes to dating along with generally helping Desis meet each other. The Woo acquisition will provide us with the resources to continue to do just that,” said Shawn sheikh, CEO, DUS.

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The dating app Woo has quickly been accepted all over the world. It is the top-grossing Indian dating app on the Playstore. The new redesigned version of the app has been modified to appeal to the Indian diaspora globally. This new version has features such as enhanced profiles with commonality tracking. Tags can be added by the users now to their profiles and these can be used to search and filter through profiles.

Woo believes in the power of a true ‘connection’ and the various facets of it. The app has now made it easier to connect with more like-minded people with its safe and easy navigation. Owing to its focus on genuine profiles, real people, and real conversations, Woo feels that great conversations are just waiting to happen; all you need to do is just find, chat and meet like-minded people.

– prepared by Durba Mandal of NewsGram. Twitter: @dubumerang

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  • GOAT

    For dating the most innovative and exciting mobile site I’ve discovered is zomatch dot com.
    This is a Karmic astrology (Jyotish) based dating site therefore keep you date, place and time of birth handy. It will match you on 36 points astro compatibility score with all matches and also let you check for the best day and time to set a romantic date so that you can increase the chances of finding romance from the very first outing. It even tells you what gemstone would be best to gift to your love interest and for the ladies it provides safety features such as “Inform your BFF,” and more. Hey don’t take my word for it, go check it out at zomatch.

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Facebook to Play Cupid in Online Dating Debut

Facebook to Offer Dating Service

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Representational image.
The project was discontinued a few months after being shown off at the F8 developer conference in May of 2017, said the report on Monday. Pixabay

Facebook will offer its first dating service, Chief Executive Mark Zuckerberg said on Tuesday, signaling the entry of the world’s largest social network into a growing market that sent shares of established dating site operators tumbling.

Zuckerberg told software developers at Facebook’s annual F8 conference that a dating service would be a natural fit for a company that specializes in connecting people online.

“There are 200 million people on Facebook that list themselves as single, so clearly there’s something to do here,”
Zuckerberg said.

Facebook users have been able reveal on the network whether they are single or in a relationship since it first went live in February 2004.

Zuckerberg said Facebook was building the dating service with an emphasis on privacy, a sensitive subject for people who use online dating and for Facebook as the company reels from a scandal over its handling of personal information.

Mark Zuckerberg
Mark Zuckerberg (Wikimedia Commons)

A dating service could increase the time people spend on Facebook and be a “big problem” for competitors such as Match Group, said James Cordwell, an analyst at Atlantic Equities. Match, the owner of popular mobile dating app Tinder and OkCupid, calls itself the “global leader in dating” on its website.

“But the initial functionality looks relatively basic compared to those offered by Match’s services, so the impact Facebook has on the dating space will be down to how well it executes in this area,” Cordwell said.

Match Group shares fell more than 23 percent on the news of Facebook’s service. IAC, Match Group’s parent company, dropped more than 15 percent. Sparks Networks, owner of JDate and ChristianMingle, fell 7.3 percent.

A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app.

Pressing on it will take people to their dating profile if they have set one up.

The prototype was built around local, in-person events, allowing people to browse other attendees and send them messages.

Also Read: Amid Data Privacy Scandal, WhatsApp CEO Jan Koum Quits Facebook

It did not appear to have a feature to “swipe” left or right on potential matches to signal interest, as Tinder and other established services have.

Dating service optional

The feature will be for finding long-term relationships, “not just hook-ups,” Zuckerberg said. It will be optional and will launch soon, he added, without giving a specific day.

Facebook Chief Product Officer Chris Cox said in a separate presentation that the company would share more over the next few months.

Cox said he had been thinking about a dating feature on Facebook since 2005, when he joined the company about a year after its founding.

The company began seriously considering adding a dating service in 2016, when Zuckerberg posted on his Facebook page a photo of a couple who had met on the network, Cox said.

Thousands of people responded to Zuckerberg’s post with similar stories about meeting partners on Facebook, Cox said.

“That’s what got the gears turning,” he said.

Online Dating.
Online Dating. Pixabay

People will be able to start a conversation with a potential match by commenting on one of their photos, but for safety reasons that Cox did not specify, the conversations will be text-only, he said.

Facebook executives were quick to highlight other features for safety and privacy, noting that dating activity would not show up in Facebook’s centerpiece News Feed.

Concerns about privacy on Facebook have grown since the social network’s admission in March that the data of millions of users was wrongly harvested by political consultancy Cambridge Analytica.

A dating service “represents a potentially challenging situation if Facebook can’t fulfill its promise to offer dating services in a privacy-protected and safe way,” said Debra Aho Williamson, an analyst at eMarketer.

Also Read:  Facebook Launches its Oculus Go VR Headset Globally

However, “I’m sure it will make good use of the data Facebook has been able to collect about its users,” she added.

‘Clear history’

Zuckerberg also said on Tuesday that Facebook was building a new privacy control called “clear history” to allow users to delete browsing history, similar to the option of clearing cookies in a browser.  (VOA)