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LeoVegas: Why Have They Become so Successful?

Know about the reasons behind the success of LeoVegas

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LeoVegas casino
LeoVegas began in 2011 with the aim to create the ultimate gaming experience and become the top mobile casino. Pixabay

Overview

LeoVegas began in 2011 with the aim to create the ultimate gaming experience and become the top mobile casino. It is this mobile-centric approach that has led to its stellar growth, becoming one of the biggest and most recognised online casinos today.

A Mobile Focus

Back in 2011 the smartphones that we all take as a given today were still in their infancy, and as far as tablets go, the iPad had only been launched the year before. So it is fair to say Leo Vegas were taking a little bit of a risk making mobile their focus.

However, as we know, the percentage of us who now own smartphones and tablets is quickly nearing 100%. But, perhaps the biggest benefit of all of this approach is the effect it has on user experience. Because of the slightly stripped down technical specifications of smartphones and tablets, and sometimes inconsistent or slow mobile connections their drive to make the user experience as quick and responsive for mobile users, has given that to all users regardless of device.

LeoVegas casino
LeoVegas had won the “Best Innovation in a Casino of the Year” at the EGR Nordic Awards. Pixabay

Award-Winning

Their focus on mobile gaming didn’t just enable them to grow quickly and supersede many much older casinos, but to garner many industry awards along the way. Starting in 2013 with their first award, the “Best Innovation in a Casino of the Year” at the EGR Nordic Awards. Today they are winning global awards such as the 2019 “Mobile Gaming Operator of the Year”, at the International gaming awards.

What they Offer

A killer app and a super quick and responsive website are not enough to keep users coming back for more. In the Indian online casino sector as well as globally, you must offer a great selection of games. From the classic casino games, to slots, lotteries, and sports betting options. And, this is exactly what LeoVegas do with slots from a variety of providers such as Merkur Gaming, Microgaming, NetEnt and Novomatic.  

But the casino sector is a very competitive one with many casinos offering the same or very similar games. For that reason, there is another arms race so to speak in terms of what kinds of welcome offers, bonuses and VIP programs that an online casino in India or around the world offer to attract and keep customers on-board.

LeoVegas offer a whole host of welcome bonuses, from free spins, to the doubling of deposits and wagering bonuses. You can say these are all very standard across the industry and that nothing really stands out here, but what they do differently is how they treat their customers. With many casinos the welcome offers are where the bonuses stop (unless you become a VIP), but not with LeoVegas. And, not only do all users continue to get regular offers, but users get offers that are tailored to them and how they play. 

LeoVegas casino
LeoVegas gives a smooth and glitch-free casino experience. Pixabay

Regardless of the sector if a business offers a very tailored and individual approach to all its customers, they are less likely to leave and will spend more. Meaning those companies will do much better than their rivals.

But to truly begin playing casino games and make withdrawals any provider must have a wide range of payment options beyond debit/credit cards and bank transfers. to online payment options such as Skrill, Neteller, and even cryptocurrencies. Again this is another area in which LeoVegas excel and a point that is often noted in reviews of the casino online.

In Conclusion

It is the following factors that have really driven the success of LeoVegas:

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  • A smooth and glitch-free gaming experience created from their mobile-first approach
  • A broad and engaging selection of online casino games in India and around the world
  • A tailored experience for all users that includes continued and personalised bonuses
  • A broad selection of payment and withdrawal options
  • Multi-Award Winning

Next Story

Weakning Demand Caused by Coronavirus Pandemic To Impact Indian Smartphone Market

Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base

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Smartphone
Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base. Pixabay

More than the supply concerns, weakening demand due the uncertainties brought about by the novel coronavirus is set to impact the India smartphone market the most, according to a projection by market research firm techARC.

During the calendar year 2020, demand is likely to be low particularly during the April-August period. “There can be no qualitative deterministic measurement of the impact done in this situation. There are so many uncertainties around and the situation is impacting both the supply and the demand side of the market,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

“We expect supply chain to resume in June in India. Thus April and May will be the worst affected months in terms of shipments, be it out of China or in India,” Kawoosa added. What is more worrying is the weakening demand as consumers are now focusing on spending their money only on essentials like food and medicine.

“Only those requiring a smartphone in case of breakdown will be the primary buyers. The elective upgrades and replacements will be at minimal,” said Kawoosa. Supply, including the channels (offline as well as online) should be back to normal in September. This will be fundamentally triggered by ground-up to festive season.

Smartphone
More than the supply concerns, weakening demand due the uncertainties brought about by the novel coronavirus is set to impact the India smartphone market the most, according to a projection by market research firm techARC. Pixabay

But even during the October-December quarter, demand could be lukewarm due to the the macro-economic scenario by then as well as fear of the viral infection resurfacing towards the winter. “Only if, there would be a vaccination available by then at mass scale, the market could see revival, but not at the normal levels,” Kawoosa said, adding that the smartphone industry will have to look at other revenues, especially service-oriented offerings, to offset the gap which will arise due to low sales of smartphones in 2020.

Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base.

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“They need to further look for more paying services to narrow the gap between the potential earnings through sale of hardware and the actual revenues they can realise in 2020,” said the report. (IANS)