Thursday, November 26, 2020
Home Lead Story Let Publishers Decide Whether Their Content Can Be Found In Google Search...

Let Publishers Decide Whether Their Content Can Be Found In Google Search Or News

Draft code would allow news media businesses

As Australia finalizes its News Media Bargaining Code, Google has said that the new code should let publishers decide whether their content can be found in Google Search or Google News, rather than imposing a system that forces Google to include snippets and links to news content and to pay for that information to appear in search results.

Google has time and again slammed the draft News Media Bargaining Code again, saying it is unworkable and the company has raised concerns about its unfair payment conditions and unclear definitions and obligations.

The code would govern the relationship between news businesses and digital platforms.

Follow NewsGram on Instagram to keep yourself updated.

“Over the past few months, we’ve made it clear that while we have serious concerns about the way the draft legislation is framed, we’re committed to working with the Government and the Australian Competition and Consumer Commission (ACCC) to get to a version of the Code that’s workable and fair for platforms, publishers and all Australians,” the company said on Sunday.

“The draft Code’s arbitration model looks only at one side of the exchange. This leaves news businesses free to make extreme claims without digital platforms being able to respond effectively, making an unfair outcome inevitable,” said Mel Silva, VP, Google Australia & New Zealand.

publisher
The code would govern the relationship between news businesses and digital platforms. Pixabay

“No business, in Australia or around the world, could accept this kind of extreme and unreasonable set-up”. The Code’s algorithm notification requirements have to reflect the way we operate Google Search, which includes thousands of updates every year.

“Requiring that Google gives publishers advance notice of every algorithm change is technically impossible — and even if it was achievable, it would give news businesses an unfair advantage over every other website owner, further undermining the open internet, and leaving users worse off,” Silva argued.


Want to read more in Hindi? Checkout: जब बेटे ने अपने माँ-बाप को लिखा WhatsApp पत्र 

According to the Australian government, the draft code would allow news media businesses to bargain individually or collectively with Google and Facebook overpayment for the inclusion of news on their services.

However, Google said that the highly unusual, largely untested, one-sided arbitration system in the proposed law will not allow fair negotiations and no business can operate with that level of uncertainty. “We support a Code, but we cannot agree to one that doesn’t incorporate these fundamental elements. No responsible business would cross these red lines,” Google said.

ALSO READ: 87 Countries Mark Their Presence In Kidz Cinema 2020

The draft code proposes, in effect, a ‘must include, must pay’ system, something that’s extreme and unprecedented. It essentially forces Google to provide a benefit to Australian news businesses and to pay them to receive that benefit. A ‘must include’ regime is rare, Google had said earlier. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

A New Gene Therapy To Offer One-Day Treatment For An Eye Disease

Researchers have developed a new gene therapy approach that offers one-day treatment for an eye disease that leads to a progressive loss of vision...

High Blood Pressure In Elderly Age Is More Linked To Extensive Brain Damage

Researchers have revealed that higher than normal blood pressure (BP) is linked to more extensive brain damage in the elderly, suggesting that it is...

An Exhibition Dedicated To Explore Sikh Heritage, Culture

Revealing vignettes of Sikh heritage founded in its distinctive socio-cultural and visual identity and manifesting a lived faith pictorially, a series of works of...

Outdoor Activities To Explore In Mammoth Lakes Of California

Call it a safety precaution or your chance to finally have some "me time" in the pandemic, solo travel is unquestionably one thing that...

Effective Ways To Reduce Stress And Accomplish Day-To-Day Mental Health

You were possibly trained at a young age about ways to improve your physical health, however, mental health and self-care might have taken a...

Beat The Winter Gloominess By Tweaking Your Home Decor

Winters are truly magical as it brings along the joy of sipping a hot cup of tea, the ease of snuggling in your blanket,...

Reasons To Buy Texas Flag

By Cathy Carter Most Texans tend to get nostalgic and emotional when they plan to Buy Texas Flag because of the sense of patriotism it...

5 Things To Do Before Applying For Your First Internship Or Job

By Sunidhi Finding a job has become challenging during times of coronavirus as a lot of people are unemployed and vacancies are less. The crisis...

Recent Comments