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With a strong focus on ageing positively, senior citizens want to explore new career avenues, pursue their passions, and at the same time engage in social good more actively. Contrary to widespread belief, today's senior citizens are far from retirement.

In celebration of World Senior Citizen's Day (August 21), Columbia Pacific Communities, India's largest senior living community operator, launched India's first ever report on the golden agers, The Positive Ageing Report. Supported by extensive desk research, the report, aims to examine traditional notions and understand evolving needs of seniors while giving key insights on the changing aspirations, needs of senior citizens and their view of ageing in the 21st century.



People older than 60 years account for 8 per cent of the Indian population. However, by 2050, the number of elderly will almost double, with over 319 million people aged over 60. This necessitates reimagining of our existing infrastructure and services to support positive ageing and better senior care for the ageing population. In the given scenario, the findings of the Report will help enhance our understanding and drive conversations around what senior citizens feel about ageing and the kind of support they need from society. The Report is based on face-to-face and telephonic interviews conducted by Innovative Research Services (India) Pvt. Ltd.



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Some of the key findings from the report are as follows:

* For people over 60, men (31 per cent ) identify themselves with their careers (compared to 19 per cent women), women (30 per cent ) believe their identity comes from their passions and interests (compared to 23 per cent men).

* The proportion of women over 60 (36 per cent ) who spend over four hours daily on social media is greater than millennial and Gen Z men (22 per cent ) and more than double of millennial and Gen Z women (15 per cent).

* More than two out of five respondents over 60 (45 per cent ) agree with the statement -- 'Life begins at 60; no work, only leisure, these are the best years, after all!'

* Nearly a third (31 per cent ) of the respondents believe that it is only after 60 that they would have all the time and the wisdom to achieve their ambitions.


"The philosophy of positive ageing is central to all our efforts at Columbia Pacific Communities. We strive towards creating an ecosystem that fosters a healthy ageing experience for the elderly. Considering several factors of the rapidly transforming world and the significant shift in our population demographic, we wanted to ascertain the future needs of seniors better. Therefore, we commissioned a survey on positive ageing, examining people across age groups within three broad frameworks -- identity, technology and health. The findings of the survey have been eye-opening and have challenged pre-existing notions. The report reveals Indian seniors to be as independent, focused, enterprising and aspirational as any other age group. It is our pleasure to release The Positive Ageing Report and we are confident that it will provide key perspectives to policy makers and other stakeholders and help them strengthen their efforts towards the health and well-being of the elderly," Mohit Nirula, CEO, Columbia Pacific Communities said.

On the occasion, putting the spotlight on the issue of loneliness among the elderly, Columbia Pacific Communities, launched the initiative #ReplyDon'tReject with the critically acclaimed senior actor, Boman Irani. The initiative calls out to the younger generations, by offering a unique perspective, and appeals them to avoid treating frequent video, photo, or good morning messages from senior citizens as mere forwards and view the mere act of frequent messaging as the desire to connect and share as well as the struggle to fight their solitude.

The Positive Ageing Report will be available to download for free from August 21, 2021 from the Columbia Pacific Communities microsite www.columbiacommunities.in/toseniorswithlove.(IANS/TI)


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