Never miss a story

Get subscribed to our newsletter

Photo by James Hose Jr on Unsplash
man and woman sitting on bench in front of beach

With a strong focus on ageing positively, senior citizens want to explore new career avenues, pursue their passions, and at the same time engage in social good more actively. Contrary to widespread belief, today's senior citizens are far from retirement.

In celebration of World Senior Citizen's Day (August 21), Columbia Pacific Communities, India's largest senior living community operator, launched India's first ever report on the golden agers, The Positive Ageing Report. Supported by extensive desk research, the report, aims to examine traditional notions and understand evolving needs of seniors while giving key insights on the changing aspirations, needs of senior citizens and their view of ageing in the 21st century.

People older than 60 years account for 8 per cent of the Indian population. However, by 2050, the number of elderly will almost double, with over 319 million people aged over 60. This necessitates reimagining of our existing infrastructure and services to support positive ageing and better senior care for the ageing population. In the given scenario, the findings of the Report will help enhance our understanding and drive conversations around what senior citizens feel about ageing and the kind of support they need from society. The Report is based on face-to-face and telephonic interviews conducted by Innovative Research Services (India) Pvt. Ltd.

man and woman standing surrounded by yellow flowers Photo by Jaddy Liu on Unsplash

Some of the key findings from the report are as follows:

* For people over 60, men (31 per cent ) identify themselves with their careers (compared to 19 per cent women), women (30 per cent ) believe their identity comes from their passions and interests (compared to 23 per cent men).

* The proportion of women over 60 (36 per cent ) who spend over four hours daily on social media is greater than millennial and Gen Z men (22 per cent ) and more than double of millennial and Gen Z women (15 per cent).

* More than two out of five respondents over 60 (45 per cent ) agree with the statement -- 'Life begins at 60; no work, only leisure, these are the best years, after all!'

* Nearly a third (31 per cent ) of the respondents believe that it is only after 60 that they would have all the time and the wisdom to achieve their ambitions.

"The philosophy of positive ageing is central to all our efforts at Columbia Pacific Communities. We strive towards creating an ecosystem that fosters a healthy ageing experience for the elderly. Considering several factors of the rapidly transforming world and the significant shift in our population demographic, we wanted to ascertain the future needs of seniors better. Therefore, we commissioned a survey on positive ageing, examining people across age groups within three broad frameworks -- identity, technology and health. The findings of the survey have been eye-opening and have challenged pre-existing notions. The report reveals Indian seniors to be as independent, focused, enterprising and aspirational as any other age group. It is our pleasure to release The Positive Ageing Report and we are confident that it will provide key perspectives to policy makers and other stakeholders and help them strengthen their efforts towards the health and well-being of the elderly," Mohit Nirula, CEO, Columbia Pacific Communities said.

On the occasion, putting the spotlight on the issue of loneliness among the elderly, Columbia Pacific Communities, launched the initiative #ReplyDon'tReject with the critically acclaimed senior actor, Boman Irani. The initiative calls out to the younger generations, by offering a unique perspective, and appeals them to avoid treating frequent video, photo, or good morning messages from senior citizens as mere forwards and view the mere act of frequent messaging as the desire to connect and share as well as the struggle to fight their solitude.

The Positive Ageing Report will be available to download for free from August 21, 2021 from the Columbia Pacific Communities microsite


Wikimedia Commons

Amitabh Bachchan, during his speech to the crowd of over 80,000 people at the Reliance Industries' annual event, said that the legacy left by Dhirubhai has had a positive impact on millions of people's lives worldwide.

Amitabh Bachchan is adored by the public for his unforgettable on-screen performances as well as his magnetic demeanour. Not only do fans love Amitabh Bachchan's outstanding performance, but the actor's heartwarming words are also highly regarded. A much moved Amitabh Bachchan, during his speech to the crowd of over 80,000 people at the Reliance Industries' annual event, said that the legacy left by Dhirubhai has had a positive impact on millions of people's lives worldwide.

When Bollywood superstar Amitabh Bachchan became bankrupt in the late 1990s, Dhirubhai Ambani stepped forward to give him financial assistance. In his speech, Bachchan remembered that Dhirubhai had sent Anil Ambani to offer him financial assistance during the crisis, which he had respectfully declined. Lenders began knocking on his door, losses mounted, and his bank account dwindled to nothing. He said, "Dhirubhai's money might have gotten me out of the problem quickly. However, I respectfully declined his offer and gradually began to find work again, which let me pay off my debt."

Keep Reading Show less
Photo by Xavier Mouton Photographie on Unsplash

Irrespective of the age of your child, it is vital for parents to offer that extra support and assistance following an unsettling event.

In comparison to adults, children are prone to getting traumatized by troubling events easily, and this makes it important for parents to help their children when the times are tough. It could be a brutal accident, an unprecedented pandemic, a violent crime, or other disasters but with the right parental support, children have a higher chance of coming out stronger from an awful situation.

Anuja Kapur, Psychologist shares few tips wherein you can assist your child when tough times comes calling:

Every child responds differently to disturbing events:
What children feel about a current disaster in their life and how they react to it can come and go in waves. Children can act moody and withdrawn at times, struck with sorrow and fear at other times. There's no absolute "right" or "wrong" way to feel after a traumatic event so make sure not to dictate what your child or how your child should feel and react to the event.

a boy crying tears for his loss Children can act moody and withdrawn at times, struck with sorrow and fear at other times. | Photo by Kat J on Unsplash

Keep Reading Show less
Photo by Andreas Haslinger on Unsplash

European consumers will be able to use a single charger for all their portable electronics - an important step to increase convenience and reduce waste.

The European Commission, the executive arm of the European Union (EU), has announced plans for smartphone and other electronics manufacturers to fit a common USB-C charging port on their devices in an effort to reduce waste. In addition to phones, the rules will apply to other devices like tablets, headphones, portable speakers, videogame consoles, and cameras, reports The Verge. The decision will have a huge impact on Apple, as the company still uses its own Lightning connector to charge iPhones. The proposals only cover devices using wired, not wireless and a USB-C port is only mandatory for devices that charge using a cable.

Different charging cables "Chargers power all our most essential electronic devices | Photo by Solen Feyissa on Unsplash

Keep reading... Show less