Tuesday July 23, 2019
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Like Food, One Constantly Craves New Flavours in Music

"What you put in your mouth has to taste good that’s all. What you put in your ears has to sound good — it’s that simple,” he signed off

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Music has long helped people express their emotions and connect with one another. VOA

By Siddhi Jain

Sitar player Purbayan Chatterjee, known for his fusion work with Western and Indian classical music, feels that the art form is very much like food and the Indian classical music is not as rigid as it is thought to be.

For Purbayan, 43, whose sitar playing is rooted in the Senia Maihar gharana’s blend of dhrupad and khayal, Indian classical music is ever-evolving.

“Indian classical music can be compared to a Rubik’s cube made of a gelatinous matrix. There’s a complex structure which sits in the midst of infinite elasticity. Hindustani classical music itself is an amalgam of ancient dhrupad and Persian elements,” Chatterjee told IANS in an email interview.

A disciple of his father Parthapratim Chatterjee, the musician has performed as part of the groups Shastriya Syndicate and Stringstruck.

He also calls himself “truly privileged and humbled” because the instrument of sitar — that has been in the hands of legendary artistes like Pt. Ravishankar, Pt. Nikhil Banerjee and Ustad Vilayat Khan — has chosen him.

“The sitar is my voice. It is an extension of my limbs.”

Asked about the World Music Day that fell on June 21, the young musician said that he’d love to have it pronounced “World-Music Day” since the music of the entire world has only three elements — melody, rhythm and harmony.

thai foods
Thai foods are naturally an excellent source of a multitude of health beneficial sources of food, primarily due to the vast utilization of different vegetables and herbs in almost all their dishes. Pixabay

“The more we respect and recognise that, the more the boundaries will disappear,” he explained.

As far as his future projects are concerned, Purbayan said: “I am currently working on expanding my classical repertoire to include lesser-heard ragas in instrumental music like Lalita-Gauri. I am also recording and shooting in 4K compositions of great masters like Ustad Ali Akbar Khansahib and Pt Nikhil Banerjee.

“Also being put up on my YouTube channel are some collaborations with whiz-kids of today, like Rhythm Shaw, Shikharnaad Qureshi, Jazim Sharma, Sumedha karmahe, Pratibha Singh Baghel, Rickraj and also with Gayathri — my wife who’s a very versatile artist”.

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The Kolkata-based instrumentalist, who is also a vocalist and has performed in duet with music director Shankar Mahadevan, was set to perform in an HCL Concert here on Friday, alongside musical artistes Rakesh Chaurasia, Fazal Qureshi and Gino Banks.

Answering a question about his taste in fusion music, Purbayan likened music to food. “As a citizen of a rapidly shrinking global village, one constantly craves new flavours and aromas.

“What you put in your mouth has to taste good that’s all. What you put in your ears has to sound good — it’s that simple,” he signed off. (IANS)

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Online Restautant Aggregators Must Create a Netflix for Food

Hosted by Uber Eats, the two-day “APAC Future of Food” summit is aimed at finding the balance between technology and human hospitality

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Netflix.

As online food delivering platforms gain popularity and virtual kitchens set new goals, consumers globally want personalised experiences and to connect emotionally with the brands, a top Uber Eats executive stressed here on Tuesday.

Addressing the APAC ‘Future of Food Summit’ here, Nikki Neuburger who is Global Marketing Head at Uber Eats, said people are making food orders more interactive with comments and feedback.

“To transform the moments of tension into moments of meaningful connections, people want to be more involved. They seek information like who has prepared the food, who is delivering it and who is reviewing it,” Neuburger told the gathering.

Making food orders more personalised is part of the idea behind why consumers wish their food orders to be treated with a human touch.

In order to cater to their demands, brands like Uber Eats are implementing technologies like Artificial Intelligence (AI), Machine Learning (ML), data analytics and Augmented Reality (AR) in their apps and services.

Swiggy, uber eats, food app
Delivery men working with the food delivery apps Uber Eats and Swiggy wait to pick up an order outside a restaurant in Mumbai, India, Feb. 6, 2019. VOA

“The future of online food services is similar to that of hiring a private chef — to know a detailed personal understanding of an individual’s food choices based on their order history,” said Stephen Chau, Senior Director and Global Head of product, Uber Eats.

According to Chau, the time has come for the online restaurant aggregators to create more customised and personalised services for users — like Netflix for food.

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According to experts, data-driven food is taking over the world with technologies like AI undertaking the responsibility of maintaining the integrity of food — from nutrition to agriculture.

Hosted by Uber Eats, the two-day “APAC Future of Food” summit is aimed at finding the balance between technology and human hospitality. (IANS)