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LinkedIn Bringing Facebook-famed Emoji “Reactions” on its App

The feature is already rolling out and would be available globally to all members in the coming months on the LinkedIn mobile app as well as on web

In an attempt to become more interactive for users, Microsoft-owned job seeking platform LinkedIn is bringing the Facebook-famed emoji “Reactions” on its app, but with a twist.

Unlike Facebook’s subtle and traditional emojis, LinkedIn is adding colourful characters for — Like, Celebrate, Love, Insightful and Curious reactions.

“We’re starting to roll out a set of ‘Reactions’ on LinkedIn, giving you more ways to quickly and constructively communicate with one another,” LinkedIn executive Cissy Chen wrote in a blog-post on Thursday.

LinkedIn, LinkedIn trending stories, Twitter
Just as in Twitter, on the LinkedIn mobile app, members can find the day’s top stories on tapping inside the search bar. Pixabay

The reactions would help users better understand the impact of their posts on the platform.

The company said it analysed the top one or two word comments being used on the app and what types of posts people were sharing most on the platform.

Also Read- Jio Launches News App ‘JioNews’ for Web and Mobile Users

“We also conducted global research with LinkedIn members to get feedback on the specific reactions to ensure they were universally understood and helpful,” Chen said.

The feature is already rolling out and would be available globally to all members in the coming months on the LinkedIn mobile app as well as on web. (IANS)

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