Never miss a story

Get subscribed to our newsletter


×
People are set to workout from home as there has been an increase in online purchases of workout gears. Pixabay

By Siddhi Jain

Working-from-home is the new reality for many office-goers, now that the deadly Coronavirus has forced a near shutdown of normal life. But, despite gym closures and limited opportunities to step out for fitness, Indians seem to be stepping up and purchasing activewear and fitness equipment online, to set-up personalised and convenient gyms at home.


With social distancing becoming the new norm, consumers have turned their home space into a gym keeping their fitness regime intact. Consumers are increasingly searching for athleisure wear and fitness equipment online as they continue to stay indoors and explore different stay-at-home exercises. Across all the age groups, consumers have become more conscious of their lifestyle choices and are taking steps to innovate and personalize their fitness routines, notes e-commerce giant Flipkart.

The importance of a healthy and fit lifestyle has led them to look for products such as yoga and lounge pants, sports bras and t-shirts online. Further, sports shoes are growing in popularity among consumers across the country – including cities such as Vizag, Ernakulam, Guwahati and Allahabad. Men’s portswear has seen an uptake in demand for shorts, track pants, t-shirts and caps, a company spokesperson told IANSlife.


People are also seen increasingly investing in Sports shoes. Pixabay

As comfortable clothes replace the formal work attire, people are increasing investing in a new wardrobe that takes them both through work and workout.

It is not just athleisure and sportswear that’s getting the most traction, but fitness equipment like yoga mats, cycles, treadmill, support equipment and dumbbells are witnessing an increase in searches, it said. Consumers across Hyderabad, New Delhi, Chennai, Pune, Mumbai, Kolkata, Patna, Ernakulam and Lucknow appear to be keen to shop for fitness accessories and equipment.

Read More: Diet Rich in Fruits, Vegetables Reduces Risk of Cardiovascular Diseases: Study

These searches also reflect how people are choosing both work and play, as badminton racquets and cricket bats also make it to the list of searches.

Flipkart says its recent introduction of new brands such as Under Armour, Cultsport, One 8 by Virat Kohli, and Attitude by Chris Gayle has given consumers a much wider collection of products to choose from. Their curated �Work-out from Home’ selection on the app offers a handpicked selection to consumers across 1000+ styles, based on the serviceability in their zones.

“With the lifestyle changes consumers are witnessing today, as a homegrown company, we want to ensure that they have a wide and best selection of products to cater to their requirements,” the e-commerce site said. (IANS)


Popular

wikimedia commons

Recently, Tom and Jerry was made into a live action film

Every child who grew up in the 90s and the early 00s has certainly grown up around Tom and Jerry, the adorable, infamous cat-chases-mouse cartoon. The idea of naughtiness and playing mischief had the standards that this particular series set for children and defined how much wreckage was funny enough.

The show's creators, William Hanna and Joseph Barbera initially named their characters Jasper and Jinx. They did not plan for the fame that Tom and Jerry brought them when they released a movie by the name of "Puss Gets the Boot". This movie featured a certain cat and mouse who were a notorious pair, named Jasper and Jinx. When the movie became a hit, the names of the characters were changed and the show shot to fame.

Keep Reading Show less
Photo by Unsplash

Indians Rarely Make Time For Arts And Culture, Says Survey

One of India's leading private museums, the Museum of Art & Photography (MAP) Bengaluru, has released new primary research conducted by the ReReeti Foundation, on audience behaviour in India's cultural sector. While more than half of the respondents thought the arts and culture are essential, they rarely manage to make time for it. The majority (60.6 per cent), mostly young people under 30, felt Indian museums could present more engaging content, and most perceived culture as anthropological/ sociological. Of the diverse categories included, music emerged as the most popular cultural activity.

The report is based on a survey of 500 people, which included school and college students, professionals across sectors, homemakers and senior citizens. The first initiative of its kind in the cultural space, the report shares valuable insights into the behaviour and expectations of Indian audiences engaging with a broad range of cultural activities. As part of MAP's mission to foster meaningful connections between communities and the cultural sector globally, which includes its innovative digital programme Museums Without Borders, the report shares a wealth of insights that can help museums across the country understand their audiences better. As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.As much as 60.6 per cent said Indian museums are not experimental enough, and can do more to create engaging content that is also relevant to surrounding communities.

Keep Reading Show less
Photo by alexey turenkov on Unsplash

What is the best way to save Goa from deforestation?

What is the best way to save Goa from deforestation?

Drinking feni, may well be the answer, says the secretary of the Goa Cashew Feni Distillers and Bottlers Association Hansel Vaz, who on Thursday said, that sipping the state's unique alcoholic drink and making it popular would directly aid the greening of Goa's hills and other barren landscapes.

"To get more cashews, we need to plant more trees. I always say, by drinking feni you will save Goa, because we will be planting more cashew trees and we will have greener hills. The beauty of cashew is you do not need fertile land. You can grow it on a hill which can provide no nutrition. We will be able to grow more trees, if we can sell feni properly," Vaz said. Vaz's comments come at a time when the hillsides of the coastal state have witnessed significant deforestation for real estate development and for infrastructure projects. Feni is manufactured by fermenting and double distilling juice from the cashew apple.

2 glasses of a white drink Best way to keep Goa green is to grab yourself a glass of feni. | IANS

Keep reading... Show less