Never miss a story

Get subscribed to our newsletter


×
Anita Dongre at the Kelvinator Stree Shakti Women Awards 2014. Wikimedia Commons

By Puja Gupta

Veteran fashion designer Anita Dongre suggests in these unprecedented times when uncertainty looms large, young designers should utilise this time to find inspiration and design while in lockdown.


Dongre believes the fashion industry is going to be seriously impacted due to the pandemic, and resulting nationwide lockdown.

“As an industry, it provides employment to millions, now all work has come to a halt. It will take many months to pick up, and even post the lifting of the lockdown, one will have to be extremely cautious to follow social distancing norms and ensure the spread is curtailed. Manufacturers and retailers will have to follow strict guidelines and it will take many months to come back to normalcy. Most weddings have been scaled down or postponed. Summer fashions will be offered to consumers post lockdown by all and fortunately, we have a late winter in India,” states Dongre.

The Anita Dongre Foundation has set up an emergency medical fund of Rs 1.5 crore. This amount is self-employed vendors and independent artisans who are associated with the company and may not have adequate medical coverage.


Anita Dongre’s timeless collection dazzled on the ramp for summer/resort 2011 at Lakmé Fashion Week in Mumbai. Wikimedia Commons

“Our direct employees and their families are covered by medical insurance but should they need more, we’ll extend the fund to them as well. Just like other major industry bodies, our main focus right now is on keeping our people safe and to help them deal with the current crisis,” says the veteran who has built one of India’s largest fashion houses. The designer has also set up a dedicated helpline for her employees.

Recently, Dongre has also started the production of masks with fabric in stock. “We wanted to make sure we’re doing everything within our capacity to keep people safe during these uncertain times.”

Read More: All You Need to Know About Social Media Influencers

Her advice to young designers who might be left struggling for survival as an aftermath of the lockdown: “Stay positive and focus. Don’t lose hope but use this time to find inspiration and design. You will get past it. We’re all in this together, we shall overcome.”

Dongre has been utilising this period to appreciate and be grateful to be working with family and enjoying the space in her new sustainable home.

“This is a reminder to celebrate the time I have to share with the people I love most. I have taken this time to also re-explore. Cooking, gardening, reading, and connecting with the family has filled little spaces that were taken up by the many other pieces I love about running a fashion house,” she says to IANSlife. (IANS)


Popular

Unsplash

Canadian researchers have discovered an overlooked gene that plays a major role in the development of antibodies

Canadian researchers have discovered an overlooked gene that plays a major role in the development of antibodies, which help the immune system recognize and fight viruses including SARS-CoV-2, bacteria and other causes of infectious disease. The gene -- FAM72A -- facilitates production of high-quality antibodies by enabling the effect of an enzyme called AID (for Activation-Induced Deaminase), the researchers showed.

Immunologists have known for two decades that AID is essential to produce antibodies capable of clearing infections, but the full mechanism of its effect has remained unknown. "Our findings answer the long-standing question of how AID does its work," said Alberto Martin, a professor of immunology at the University of Toronto's Temerty Faculty of Medicine. "FAM72A helps AID to promote mutations in antibody genes that are essential for the development of effective antibodies," he added.

Virus Pathogen Antibody - Genetic mutations that lead to lasting changes in DNA occur through a process called mutagenesis. | Pixabay

Keep Reading Show less
IANS

Mahanadi Coalfields Limited (MCL), a subsidiary of Coal India will set up a 50 megawatt (MW) solar power plant in Odisha's Sambalpur

Mahanadi Coalfields Limited (MCL), a subsidiary of Coal India will set up a 50 megawatt (MW) solar power plant in Odisha's Sambalpur at a total cost of Rs 301.92 crore, moving steadily towards its goal to achieve carbon neutrality by 2024. MCL has placed a turnkey order to set-up a 50 MW solar power plant with a Chennai-based firm M/s Hild Energy Ltd, which will establish this green energy project within a timeline of 10 months, the MCL said in a statement on Saturday.

This solar plant would cater to the captive power requirement of MCL. The Central PSU had successfully set-up a 2MW solar power plant in Sambalpur in 2014. The company said it has pledged a target of installing 182 MW of solar power by 2024 in order to become a net zero energy company, aligning itself to use cleaner forms of energy for coal production.

white and blue solar panel system The company said it has pledged a target of installing 182 MW of solar power by 2024. | Photo by Mariana Proença on Unsplash

Keep Reading Show less
IANS

As the nation celebrated the 114th birth anniversary of his father - renowned poet Harivansh Rai Bachchan - megastar Amitabh Bachchan remembered his dad as he penned a heartfelt note for him.

As the nation celebrated the 114th birth anniversary of his father - renowned poet Harivansh Rai Bachchan - megastar Amitabh Bachchan remembered his dad as he penned a heartfelt note for him. The actor took to his blog where he poured his heart out and also shared an unseen photo with his father. The image in question is from Big B's wedding in 1973, where the two are caught in a sweet moment as they look at each other.

Amitabh Bachchan wrote on his blog,

"My Father , my all .. November 27th his birth in the year 1907 .. Which makes it his 114th Anniversary .. He is in the heavens, with my Mother and they celebrate .. as do we , in thought word and deed .. (sic). But first."


Keep reading... Show less