Never miss a story

Get subscribed to our newsletter


×
Snapchat Logo. VOA

Love is central to friendship on Snapchat in India and the country is among few that hosts large friend groups on the photo-messaging app, the company said on Tuesday.

On average, Indians have about six best friends, while the UK ranks the lowest with just nearly two or three best friends per person. On the other hand, Saudi Arabians have an average of 6.6 score on the larger friend-circle index, revealed a Snapchat survey.


According to the survey, whether in person or online, interactions with friends leave Indians with overwhelmingly positive emotions.

“Loved” (55 per cent in person versus 43 per cent online), “happy” (48 per cent in person versus 46 per cent online) and “supported” (43 per cent in person versus 36 per cent online) are the three most reported.

A third of Indians said their best friend is the opposite sex — more than any other country outside of the US.

While 63 per cent Indians consider “honesty” an important trait to have in a friend, 47 per cent value virtues like “humour” and “lightheartedness”.

“While friendship may be different across regions and age groups, it plays a universally central role in our happiness and we are committed to finding new ways to celebrate and elevate it through Snapchat,” said Amy Moussavi, Snap Inc. Head of Consumer Insights.

Out of nearly 186 million global users, Snapchat has over 11 million users in India. Snapchat is bullish on India and has released a beta version of its iPhone app with support for eight new languages, five of which are Indian languages.


Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

The company made its first product push for the India market in November last year, by launching a localized version of its content discovery platform Discover.

Interestingly, not only do people in India have more friends overall, they also want more, with 45 per cent of respondents indicating they would like to expand their social circle.

In the survey, Amit Desai, a lecturer of anthropology at the London School of Economics, suggested that the approach to friendship differs from ‘the East’ to ‘the West.’

In many Asian countries, including India, “friendship is more relational and focuses on seeking out an array of new and different friends who bring alternative but complementary qualities to the relationship”.

To explore how culture, age, and technology shapes preferences and attitudes related to friendship, Snapchat conducted a global survey of 10,000 people across India, Australia, France, Germany, Malaysia, Saudi Arabia, the UAE, the UK and the US.

Also Read: Apple Releases First Upcoming Beta of its Upcoming iPhone, iPad OS

The friendship approach, however, is changing for the youngest generations however.

“Gen Z is starting to turn away from such large friendship circles, with the lowest average (5.2) compared to Gen X having the most (7.5),” said the survey.

Gen Z are also half as likely as Gen Y to consider friends having a large social group they can tap into, to be an important trait. (IANS)


Popular

Unsplash

Feminism itself is nothing but a simple movement that pursues equal rights for women (including transwomen) and against misogyny both external and internal.

"In India, to be born as a man is a crime, to question a woman is an atrocious crime, and this all because of those women who keep suppressing men in the name of feminism."

Feminism, a worldwide movement that started to establish, define and defend equal rights for women in all sections- economically, politically, and socially. India, being a patriarchal society gives a gender advantage to the men in the society thus, Indian feminists sought to fight against the culture-specific issue for women in India. Feminism itself is nothing but a simple movement that pursues equal rights for women (including transwomen) and against misogyny both external and internal. It states nowhere that women should get more wages than men, that women deserve more respect than men, that's pseudo-feminism.

Keep Reading Show less
wikimedia commons

Yakshi statue by Kanayi Kunjiraman at Malampuzha garden, Kerala

Kerala is a land of many good things. It has an abundance of nature, culture, art, and food. It is also a place of legend and myth, and is known for its popular folklore, the legend of Yakshi. This is not a popular tale outside the state, but it is common knowledge for travellers, especially those who fare through forests at night.

The legend of the yakshi is believed to be India's equivalent of the Romanian Dracula, except of course, the Yakshi is a female. Many Malayalis believe that the Yakshi wears a white saree and had long hair. She has a particular fragrance, which is believed to be the fragrance of the Indian devil-tree flowers. She seduces travellers with her beauty, and kills them brutally.

Keep Reading Show less
Pinterest

Ancient India not only made mentions of homosexuality but accepted it as well.


The LGBTQ+ acronym stands for Lesbian, Gay, Bisexual, Transgender, Queer, and others. In India LGBTQ+ community also include a specific social group, part religious cult, and part caste: the Hijras. They are culturally defined either as "neither men nor women" or as men who become women by adopting women's dress and behavior. Section 377 of the India Penal code that criminalized all sexual acts "against the order of nature" i.e. engaging in oral sex or anal sex along with other homosexual activities were against the law, ripping homosexual people off of their basic human rights. Thus, the Indian Supreme Court ruled a portion of Section 377 unconstitutional on 6th September 2018.

Keep reading... Show less