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Love is Central to Friendship on Snapchat in India

The friendship approach, however, is changing for the youngest generations however

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Snapchat Logo. VOA

Love is central to friendship on Snapchat in India and the country is among few that hosts large friend groups on the photo-messaging app, the company said on Tuesday.

On average, Indians have about six best friends, while the UK ranks the lowest with just nearly two or three best friends per person. On the other hand, Saudi Arabians have an average of 6.6 score on the larger friend-circle index, revealed a Snapchat survey.

According to the survey, whether in person or online, interactions with friends leave Indians with overwhelmingly positive emotions.

“Loved” (55 per cent in person versus 43 per cent online), “happy” (48 per cent in person versus 46 per cent online) and “supported” (43 per cent in person versus 36 per cent online) are the three most reported.

A third of Indians said their best friend is the opposite sex — more than any other country outside of the US.

While 63 per cent Indians consider “honesty” an important trait to have in a friend, 47 per cent value virtues like “humour” and “lightheartedness”.

“While friendship may be different across regions and age groups, it plays a universally central role in our happiness and we are committed to finding new ways to celebrate and elevate it through Snapchat,” said Amy Moussavi, Snap Inc. Head of Consumer Insights.

Out of nearly 186 million global users, Snapchat has over 11 million users in India. Snapchat is bullish on India and has released a beta version of its iPhone app with support for eight new languages, five of which are Indian languages.

snapchat, lens challenge
Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

The company made its first product push for the India market in November last year, by launching a localized version of its content discovery platform Discover.

Interestingly, not only do people in India have more friends overall, they also want more, with 45 per cent of respondents indicating they would like to expand their social circle.

In the survey, Amit Desai, a lecturer of anthropology at the London School of Economics, suggested that the approach to friendship differs from ‘the East’ to ‘the West.’

In many Asian countries, including India, “friendship is more relational and focuses on seeking out an array of new and different friends who bring alternative but complementary qualities to the relationship”.

To explore how culture, age, and technology shapes preferences and attitudes related to friendship, Snapchat conducted a global survey of 10,000 people across India, Australia, France, Germany, Malaysia, Saudi Arabia, the UAE, the UK and the US.

Also Read: Apple Releases First Upcoming Beta of its Upcoming iPhone, iPad OS

The friendship approach, however, is changing for the youngest generations however.

“Gen Z is starting to turn away from such large friendship circles, with the lowest average (5.2) compared to Gen X having the most (7.5),” said the survey.

Gen Z are also half as likely as Gen Y to consider friends having a large social group they can tap into, to be an important trait. (IANS)

Next Story

Social Video app TikTok Reaches 1.5 Billion Downloads Worldwide

To recall, TikTok crossed the 1 billion downloads milestone in February 2019, taking just under nine months to generate a further 500 million installs

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TikTok
The logo of the TikTok application is seen on a screen in this picture illustration taken Feb. 21, 2019. VOA

Social video app TikTok has reached 1.5 billion downloads worldwide on the App Store as well as Google Play and India leads the chart with 466.8 million or about 31 per cent of all unique installs.

In 2019, the app accumulated 614 million downloads — six per cent more than it had last year, reported mobile intelligence firm Sensor Tower.

India has been a fast adoptor in 2019, driving up 277.6 million downloads so far this year, or roughly 45 per cent of all global installs.

China generated the second largest amount of downloads with 45.5 million, or 7.4 percent, while the US is No 3 with 37.6 million installs, or about 6 per cent, this year.

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

The figure does not include installs from third-party Android stores in the country, said Sensor Tower.

TikTok with 614 million downloads currently is the third-most downloaded non-gaming app of the year, behind WhatsApp at the top with 707.4 million installs and Facebook Messenger at second spot with 636.2 million.

Also Read: Tech Giant Apple Issues Firmware Update for AirPods Pro

Facebook is fourth with 587 million downloads and Instagram at fifth spot with 376.2 million.

To recall, TikTok crossed the 1 billion downloads milestone in February 2019, taking just under nine months to generate a further 500 million installs. (IANS)