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Love is Central to Friendship on Snapchat in India

The friendship approach, however, is changing for the youngest generations however

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Snapchat Logo, VOA

Love is central to friendship on Snapchat in India and the country is among few that hosts large friend groups on the photo-messaging app, the company said on Tuesday.

On average, Indians have about six best friends, while the UK ranks the lowest with just nearly two or three best friends per person. On the other hand, Saudi Arabians have an average of 6.6 score on the larger friend-circle index, revealed a Snapchat survey.

According to the survey, whether in person or online, interactions with friends leave Indians with overwhelmingly positive emotions.

“Loved” (55 per cent in person versus 43 per cent online), “happy” (48 per cent in person versus 46 per cent online) and “supported” (43 per cent in person versus 36 per cent online) are the three most reported.

A third of Indians said their best friend is the opposite sex — more than any other country outside of the US.

While 63 per cent Indians consider “honesty” an important trait to have in a friend, 47 per cent value virtues like “humour” and “lightheartedness”.

“While friendship may be different across regions and age groups, it plays a universally central role in our happiness and we are committed to finding new ways to celebrate and elevate it through Snapchat,” said Amy Moussavi, Snap Inc. Head of Consumer Insights.

Out of nearly 186 million global users, Snapchat has over 11 million users in India. Snapchat is bullish on India and has released a beta version of its iPhone app with support for eight new languages, five of which are Indian languages.

snapchat, lens challenge
Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

The company made its first product push for the India market in November last year, by launching a localized version of its content discovery platform Discover.

Interestingly, not only do people in India have more friends overall, they also want more, with 45 per cent of respondents indicating they would like to expand their social circle.

In the survey, Amit Desai, a lecturer of anthropology at the London School of Economics, suggested that the approach to friendship differs from ‘the East’ to ‘the West.’

In many Asian countries, including India, “friendship is more relational and focuses on seeking out an array of new and different friends who bring alternative but complementary qualities to the relationship”.

To explore how culture, age, and technology shapes preferences and attitudes related to friendship, Snapchat conducted a global survey of 10,000 people across India, Australia, France, Germany, Malaysia, Saudi Arabia, the UAE, the UK and the US.

Also Read: Apple Releases First Upcoming Beta of its Upcoming iPhone, iPad OS

The friendship approach, however, is changing for the youngest generations however.

“Gen Z is starting to turn away from such large friendship circles, with the lowest average (5.2) compared to Gen X having the most (7.5),” said the survey.

Gen Z are also half as likely as Gen Y to consider friends having a large social group they can tap into, to be an important trait. (IANS)

Next Story

Samsung Refreshes its Galaxy A Series in India

It would be available in ghost white, phantom black and angel gold colours

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samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Samsung India on Thursday refreshed its Galaxy A series with Galaxy A80 with the world’s first rotating triple camera, priced at Rs 47,990.

The Galaxy A80 has a 3,700 mAh battery and features Qualcomm Snapdragon 730G Octa-Core chipset and comes with Samsung Pay.

“Galaxy A80 has the world’s first rotating triple camera with 48 Megapixels. It allows brilliant quality images and videos to be captured on both front and rear cameras,” Aditya Babbar, Director, Mobile Business, Samsung India, said in a statement.

The Galaxy A80’s selfie mode in the camera app makes its three cameras pop-up and rotate. The camera is also capable of shooting ultra wide videos with super steady mode and has a 3D depth camera that offers “Live Focus” videos.

The device comes with the company’s new 6.7-inch FHD+ Super AMOLED “Infinity Display”.

Samsung, Home, Privacy
Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

Coupled with 8GB RAM and 128GB onboard memory, it runs Samsung’s own One UI interface on top of Android Pie OS.

The battery comes with 25W super-fast charging technology and USB Type-C.

Also Read: Survey: Only Half of Indian Women Able to Pursue Career of their Choice

Galaxy A80 would go on sale starting August 1 across retail stores, e-Shop, Samsung Opera House and all leading online channels.

It would be available in ghost white, phantom black and angel gold colours. (IANS)