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Maggi aftermath: Noodle brand Top Ramen off shelves

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By NewsGram Staff Writer

What began as a routine inspection of the two minute noodles, has now snowballed into a storm wiping off another major brand from the consumer shelves.

Indo Nissin Foods Ltd. on Monday announced the withdrawing of its instant noodles brand Top Ramen from the market on the direction of regulator Food Safety and Standards Authority of India (FSSAI).

“We are withdrawing our instant noodles Top Ramen from the market as our application for regulator approval is still pending with the FSSAI,” a company official told IANS.

The city-based company sought clarification from the regulator on its June 8 advisory on product safety testing of all instant noodles after it ordered Nestle India on June 5 to recall all nine approved variants of Maggi noodles.

“The regulator has directed us to withdraw our product till it (FSSAI) clarifies to our query and gives approval to Top Ramen noodles,” the official added.

After Maggi withdrew its varieties of noodles, leading FMCG major Hindustan Unilever also pulled out its Knorr instant noodles brand over safety issues.

Global cafe chain Starbucks has also stopped using ingredients not approved by the regulator in certain products served at its India outlets.

Indo Nissin Foods Ltd. managing director Gautam Sharma said the company tested its noodles after safety concerns of ready-made food products became a public issue.

“Testing of our noodles at accredited labs in the city showed that lead levels in two cases was slightly higher in their tastemaker,” Sharma admitted.

The heightened activity from FMCG companies comes after the central regulatory body came out with the advisory on product safety testing of all instant noodle products in India on June 8.

Tests in certain states had revealed the presence of lead beyond permissible limits and taste enhancer Monosodium Glutamate (MSG) in Maggi noodles.

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Currency, Liquor and FMCG Most Affected Sectors by Counterfeiting Activities

The menace of counterfeiting causes revenue loss of approximately Rs 1 lakh crore ($14.7 billion) annually to the Indian economy and curbing it

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Currency, Liquor, FMCG
In terms of States, Uttar Pradesh is most affected by counterfeit incidents followed by Bihar, Rajasthan, Jharkhand, Madhya Pradesh, Delhi, West Bengal, Maharashtra, Punjab and Gujarat. Pixabay

Currency, liquor and FMCG are among the most affected sectors by counterfeiting activities and the most number of counterfeit cases are reported in these sectors, according to a survey by Authentication Solutions Providers’ Association (ASPA).

The top 10 sectors with highest number of counterfeit cases for 2018 and 2019 are currency followed by liquor, FMCG (food and beverages), pharmaceuticals, FMCG (personal care), documents, tobacco, automotive, construction material and chemical.

In terms of States, Uttar Pradesh is most affected by counterfeit incidents followed by Bihar, Rajasthan, Jharkhand, Madhya Pradesh, Delhi, West Bengal, Maharashtra, Punjab and Gujarat.

Currency, Liquor, FMCG
The top 10 sectors with highest number of counterfeit cases for 2018 and 2019 are currency followed by liquor, FMCG (food and beverages), pharmaceuticals, FMCG (personal care), documents, tobacco, automotive. Pixabay

“The menace of counterfeiting causes revenue loss of approximately Rs 1 lakh crore ($14.7 billion) annually to the Indian economy and curbing it could give a huge boost to economic resources of the country. Be it pharmaceuticals, food and beverage, liquor, automobile, electronic goods, almost every sector is witnessing the damage. Even currency is not untouched,” a statement by ASPA said.

Also Read- What is the Timeline of GST Legislation in India?

ASPA is a self-regulated non-profit organisation that represents the entire as physical and digital authentication solutions industry globally. The association has taken on the task of nurturing the anti-counterfeiting ecosystem by sensitising consumers, brands and policymakers towards the menace of counterfeiting and creating awareness around the solutions. (IANS)