Thanks to new launches and aggressive sell-in ahead of annual online sales like Flipkart’s Big Billion and Amazon’s Great India festive season sale, every second phone in the country is now sold through Online Channels, said a new report on Thursday.
With 55 per cent year-on-year growth, smartphone shipments in the online channel reached their highest ever share of 46 per cent during the third quarter of this year, according to the latest research from Counterpoint’s Market Monitor service.
Flipkart led the overall online market with a 57 per cent share, while Amazon grew over 75 per cent year-over-year to capture 33 per cent share within overall online channels.
Within smartphone brands, Xiaomi retained the top spot in the online channels, with 38 per cent share, driven by the strong performance of its Redmi 7A, Note 7 Pro and Note 7S models.
Realme online shipments hit a record high with more than 4.5 times year-over-year growth as it focused aggressively in sub-Rs 15,000 segment with some industry-first device features like 64MP camera, said the report.
Samsung gained share in the online segment driven by success of its M30s model on Amazon, due to its long battery life (6000mAH) in the budget segment.
Vivo became the number four player in the online segment for the first time ever, driven by its increased focus towards the online channel with its recently launched models, U10, Z1X, and Z1 Pro.
Interestingly, online shipments in the premium segment reached a record high with 79 per cent year-over-year growth. OnePlus remained strong on Amazon and this has helped the brand to remain number 1 player in the online premium segment. (IANS)
Discarding allegations of deep discounting and predatory pricing, a top Amazon India executive on Monday asserted that sellers set their prices independently and the platform follows government rules very carefully in the country.
“Amazon is a 100 per cent pure marketplace in India. Sellers set the prices on their own. We do not interfere there at all,” Gopal Pillai, Vice President, Seller Services, Amazon India, told IANS in an interview.
“We have provided the tools and system needed for sellers to manage their business in an effective way,” he added.
The assertions come at a time when the Confederation of All India Traders (CAIT) has approached the government for its intervention regarding the “deep” discounts offered by e-commerce majors like Amazon and Flipkart during festival sales.
CAIT alleged that the two e-commerce majors flouted the norms for the foreign direct investment (FDI) by carrying out festival sales.
Following the complaints, the Department for Promotion of Industry and Internal Trade (DPIIT) sent questionnaire to Amazon and Flipkart over their adherence to the FDI norms. The responses sent by the e-commerce players are reportedly under examination by DPIIT.
“We follow government rules very carefully. We have been compliant… so we do not see anything to discuss there because we take compliance very seriously,” Pillai said.
“We started with 100 sellers six years ago. Today, we have more than 5.5 lakh sellers in India. Businesses continue to grow across the board,” he noted.
In 2019, Amazon India launched close to 1.6 lakh sellers.
“This year alone, we were able to produce more than 18,000 millionaires and 3,500 crorepatis in the country,” Pillai informed.
Amazon India on Monday also announced that it would organise the second edition of its “Small Business Day” on December 14.
The event will offer customers the opportunity to discover and purchase unique and hard-to-find products from start-ups, women entrepreneurs, artisans and weavers under its various programmes such as Amazon Launchpad, Amazon Saheli, Amazon Karigar as well as enjoy other deals and offers extended by lakhs of SMBs and MSMEs .
“Amazon Karigar as a programme has more than 8 lakh artisans and weavers. Amazon Saheli has 30 partners and more than 2 lakh women entrepreneurs participating in it. Amazon Launchpad has more than 900 brands with more than 200 brands being crorepati sellers,” Pillai said.
Amazon India said it will organise e-commerce awareness workshops in five different clusters in the country in partnership with the Confederation of Indian Industry (CII). These workshops will guide how small and medium sellers can get online, what are steps to follow, etc.
“We are the largest marketplace in the country and we have been having more sellers and more selections consistently. We make sure that our experience on mobile is good, our website experience is seamless and we also focus on vernacular experience so that we can have sellers coming from every part of the country,” he elaborated.
Amazon has more than 50 fulfillment centres in the country and provides several other facilities to the sellers.
“We have the largest storage space — 260 million cubic space available for any seller to use. They continue to use our facilities so that they do not have to do the operational logistics to ship the product. Our backhouse can do it.
“Similarly, we also have service provider network where we have 700 service providers across 100 cities and they continue to provide services in imaging cataloging and everything else. We have a lending marketplace through which sellers can get loan from Rs 50,000-Rs 5 crore with a very competitive interest rate,” Pillai said. (IANS)