Tuesday June 25, 2019
Home Lead Story Mark Zuckerbe...

Mark Zuckerberg Claims Facebook Does Not Sell Users’ Data

Facebook had said it never gave large tech companies access to people's data without their permission as its integration partners "had to get authorisation from people"

0
//
wikipedia

As Facebook turns 15 next month, its Founder and CEO Mark Zuckerberg has once again defended the social media giant, saying the company is not selling its users’ data to anyone.

“We don’t sell people’s data, even though it’s often reported that we do,” he wrote in an opinion piece in the Wall Street Journal on Thursday.

“Clickbait and other junk may drive engagement in the near term, but it would be foolish for us to show this intentionally,because it’s not what people want,” he added.

The 1,000-word defence came after Facebook faced intense scrutiny over how it handled data of over two billion users amid several data scandals in recent years.

Facebook, data, vietnam
This photo shows a Facebook app icon on a smartphone in New York. VOA

“Based on what pages people like, what they click on, and other signals, we create categories and then charge advertisers to show ads in that category,” he said.

“You have control over what information we use to show you ads, and you can block any advertiser from reaching you,” the Facebook CEO added.

In December, the social media giant said it never allowed its partners to access users’ private messages without their permission, after a New York Times report claimed that Facebook allowed large technology companies and popular apps like Netflix or Spotify to access its users’ personal information.

Zuckerberg said people “consistently tell us they don’t want to see this content”.

In a bid to prevent foreign interference into elections, facebook has also begun labelling all political and issue ads in the us -- including a "paid for by" disclosure from the advertiser at the top of the advertisement.
Facebook CEO of Mark Zuckerberg. Wikimedia commons

“Advertisers don’t want their brands anywhere near it. The only reason bad content remains is because the people and artificial-intelligence systems we use to review it are not perfect — and not because we have an incentive to ignore it. Our systems are still evolving and improving,” he added.

Also Read- Novel Experimental Vaccine Offering Hope Against Malaria

On collecting personal data, the CEO said: “There’s no question that we collect some information for ads but that information is generally important for security and operating our services as well.”

Facebook had said it never gave large tech companies access to people’s data without their permission as its integration partners “had to get authorisation from people”. (IANS)

Next Story

Facebook’s Push to Become China’s WeChat May Kill it

As people become increasingly aware of social media’s harm, social media will lose its lustre

0
facebook, christchurch attack, new zealand
FILE - The Facebook logo is seen on a shop window in Malaga, Spain, June 4, 2018. (VOA)

Facebook which accounts for 75 per cent of global ad spend that is likely to hit $110 billion by 2020 is nowhere near an immediate demise and government regulations would only strengthen the social networking giant in the short term, a new Forrester research has forecast.

However, Facebook’s push to become China’s WeChat — more than a messaging app and is full of capabilities to make life easier for its one billion users — would be its undoing.

Facebook‘s no-good-very-bad 2018 may have meant an overworked PR team but the social media behemoth is doing just fine.

It continues to report steady user and revenue growth: a 9 per cent year over year increase in users in Q4 2018 and a 30 per cent increase in revenue in the same time-frame.

“The three parties that could impact Facebook the most — users, brands and regulators — will move too slowly for it to feel any instant impact,” said Jessica Liu, Senior Analyst, Forrester.

The coming years won’t be easier, but the social media behemoth won’t suddenly collapse either, as many predict.

facebook
FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

“But while Facebook’s short-term outlook might be fine, its long-term outlook is bleak,” Liu added

Despite constant negative news last year, Facebook continued to report strong quarter-

over-quarter user and revenue growth. Brands that mishandle their own users’ data and fail to inform them typically falter.

While these users and advertisers could affect change at the social media giant immediately, they won’t, thus allowing it to continue to defy the odds.

“Enacting and enforcing regulation takes so long that Facebook will be able to shore up its assets and unique advantages in the short term and eliminate any vulnerabilities before serious user, advertiser, or regulatory changes materialize,” Liu emphasised.

The social networking giant with over two billion users globally, is facing regulatory challenges as the Cambridge Analytica scandal has exposed its lapses of data privacy and security.

facebook, personal data
FILE – A man poses for a photo in front of a computer showing Facebook ad preferences in San Francisco, California, March 26, 2018. VOA

The downfall for Facebook, said Liu, would come with its desire to build an all-inclusive social media experience, as its CEO mark Zuckerberg is planning to merge all apps like Messenger, WhatsApp and Instagram into one.

“Facebook’s hope to recreate WeChat, China’s largest messaging app turned all-in-one portal

to the Internet, presents long-term challenges,” Liu added.

WeChat primarily operates in a single country’s political and regulatory environment.

Also Read: South Korean Tech Giant Samsung Launches 2 New Tablets in India

“Facebook will need to tack on products and services to fulfill its one-app vision while global regulators threaten antitrust. It will also grapple with protecting user privacy globally while appeasing advertiser appetite for hypertargeting,” Liu noted.

As people become increasingly aware of social media’s harm, social media will lose its lustre.

“History has taught us that existing apps max out and then decline as users tire of the services or the company (like AOL, MySpace, Friendster). The Facebook app is already experiencing this; Instagram and WhatsApp will follow in a natural peak and then eventually decelerate, too,” Liu commented. (IANS)