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Facebook CEO Mark Zuckerberg Feels Need For Internet Rules to be Updated

Clear rules are required, however, about who is responsible for protecting information when it moves between services, Zuckerberg noted

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Facebook CEO Mark Zuckerberg testifies before a House Energy and Commerce hearing on Capitol Hill in Washington about the use of Facebook data to target American voters in the 2016 election and data privacy. VOA

Facebook CEO Mark Zuckerberg has said that governments and regulators need to play a more active role in updating rules for the Internet to preserve the freedom of expression, for entrepreneurs to build new things, and to protect society from broader harm.

In an editorial in The Washington Post on Saturday, Zuckerberg said though Facebook continually reviews policies with experts on terrorist propaganda and hate speech, it “always make mistakes and decisions that people disagree with”.

But, it is time for “new regulation in four areas: harmful content, election integrity, privacy and data portability”, the Facebook Founder said, noting that it will help “define clear responsibilities for people, companies and governments going forward”.

Stating that the company is working with governments, including French officials, on ensuring the effectiveness of content review systems, Zuckerberg suggested for third-party bodies to set standards governing the distribution of harmful content and to measure companies against those standards.

He asserted the need for holding Internet companies accountable for enforcing standards on harmful content.

On political ads, Zuckerberg said deciding whether an ad is political is not always straightforward, thus it “could be more effective if regulation created common standards for verifying political actors”.

“We believe legislation should be updated to reflect the reality of the threats and set standards for the whole industry,” he said.

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Facebook’s CEO Mark Zuckerberg. VOA

Endorsing the European Union’s General Data Protection Regulation (GDPR) for effective privacy and data protection, Zuckerberg said it would be good for the Internet if more countries adopted GDPR and build new privacy regulation on the given framework.

He also emphasised on the need for clear rules on when information can be used to serve the public interest and how it should apply to new technologies such as Artificial Intelligence.

Moreover, new regulation should guarantee the principle of data portability.

Also Read- Researchers ‘Extract’ Data From Junked Tesla Cars

Clear rules are required, however, about who is responsible for protecting information when it moves between services, Zuckerberg noted.

“I believe Facebook has a responsibility to help address these issues, and I’m looking forward to discussing them with lawmakers around the world,” he added.

Political ad spend tops Rs 1.5 cr a week on Facebook. (IANS)

Next Story

Social Media Giant Facebook Sues Chinese Company Over Alleged ad Fraud

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks

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An iPhone displays the app for Facebook in New Orleans, Aug. 11, 2019. VOA

Facebook has sued a Chinese company for allegedly tricking people into installing a malware, compromising peoples accounts and then using them to run deceptive ads.

Facebook blamed ILikeAd Media International Company Ltd. and two individuals associated with the company — Chen Xiao Cong and Huang Tao – for the fraud.

The defendants deceived people into installing malware available on the Internet. This malware then enabled the defendants to compromise people’s Facebook accounts and run deceptive ads promoting items such as counterfeit goods and diet pills, the social media giant said in a blog post.

The defendants sometimes used images of celebrities in their ads to entice people to click on them, a practice known as “celeb bait”, according to the lawsuit filed on Wednesday.

In some instances, the defendants also engaged in a practice known as cloaking, Facebook said.

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The social media application, Facebook is displayed on Apple’s App Store, July 30, 2019. VOA

“Through cloaking, the defendants deliberately disguised the true destination of the link in the ad by displaying one version of an ad’s landing page to Facebook’s systems and a different version to Facebook users,” said Facebook’s Jessica Romero, Director of Platform Enforcement and Litigation and Rob Leathern, Director of Product Management, Business Integrity.

Cloaking schemes are often sophisticated and well organised, making the individuals and organisations behind them difficult to identify and hold accountable.

Also Read: New Account of Twitter named @TwitterRetweets to Highlight Best Tweets

As a result, there have not been many legal actions of this kind.

“In this case, we have refunded victims whose accounts were used to run unauthorised ads and helped them to secure their accounts,” they wrote.

According to a report in CNET, Facebook said it has paid more than $4 million in reimbursements to victims of these hacks. (IANS)