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Market research is conducted with the sole purpose of collecting data and information regarding the consumers’ preferences and their likes and dislikes regarding a product or a service. The aim of the research is to gather new information, thus, it is quite important to devise strategies and plans to collect correct and reliable data. The collected data regarding the consumers’ preference and satisfaction need to be tabulated in the correct form.
The information that you collect and have tabulated and analyzed will determine the success or failure of your product or service in the market. Here are a few rules that will help you with reliable market research and guarantee your success and thereby, reduce any expenses that the product failure will incur.
The rules of market research
Read on and know how you can ensure your market research will provide accurate results and information.
Talk to the right people:
Talking and getting information from the right people is utmost important in market research. If you are selling a product used by women and the questions are asked to the men, you are sure to fail. Certain products and services are gender-based or age-based. Keep in mind the product and your target audience before you embark on the market research journey.
Use the language the customers understand
Another important factor that is often overlooked by most research agencies is the language incorporated during the research. Make sure to use the language that is generally understood by the consumers. If the respondent is unable to understand what you are asking of him/her, he/she will be unable to answer correctly. Using difficult to understand words and vocabulary, using detailed answer format will surely put the customers off and they will lose interest in answering the questions.
Also, it is equally important that the respondents are given importance as to how they like the product or service or their feelings pertaining to the product and such. This will make them feel important and you will be able to yield better results for your product.
Ask the right question
Asking irrelevant and worthless questions just for the sake of asking will prove to be a waste of time and money. Be astute in asking the right questions and in the right tone. Do not assume and create fake choice answers that the respondent will surely answer in order to appear smart and impress the interviewer, but in reality, will be of no use to your purpose. Frame questions in such a way, that the respondents are able to understand and provide answers that serve your purpose.
Analyse the data collected
Once the data has been collected and recorded, tabulating it in a correct order and analyzing it is the next important step. Analysing the data and the methods to be employed for the analysis has to be pre-determined even before the start of the interview. The analysis will give you the answer you have been looking for and you will be able to determine if your product or service is going to be a success or a failure.
Click on https://essayshark.com/blog/outstanding-research-paper-topics-to-get-started/ to find amazing and good research topics for your research paper.
Some women say they experienced period changes after getting a Covid-19 vaccination. While the reported changes are short-lived, research into this possible adverse reaction remains critical to the success of the vaccination programme, according to an editorial published in The BMJ.
"A link between menstrual changes after Covid-19 vaccination is plausible and should be investigated," wrote Dr Victoria Male, a reproductive specialist at Imperial College London, in the editorial. Reports of menstrual changes after Covid-19 vaccination have been made for both mRNA and adenovirus-vectored vaccines, she added, suggesting that, if there is a connection, it is likely to be a result of the immune response to vaccination, rather than to a specific vaccine component, she said.
While changes to periods or unexpected vaginal bleeding are not listed as common side effects of Covid-19 vaccination, more than 30,000 such reports have been made to the UK Medicines and Healthcare Products Regulatory Agency (MHRA) surveillance scheme for adverse drug reactions till September 2. However, most people find that their period returns to normal the following cycleand, importantly, there is no evidence that Covid-19 vaccination adversely affects fertility, Male said.
Most people find that their period returns to normal the following cycleand, importantly, there is no evidence that Covid-19 vaccination adversely affects fertility, Male said. | Photo by Hakan Nural on Unsplash
The MHRA states that its surveillance data does not support a link between changes to menstrual periods and Covid-19 vaccines, since the number of reports is low in relation to both the number of people vaccinated and the prevalence of menstrual disorders generally. However, the way in which data is collected makes firm conclusions difficult, Male noted.
She argued that approaches better equipped to compare rates of menstrual changes in vaccinated versus unvaccinated populations are needed, and pointed to the study that the US National Institutes of Health (NIH) has undertaken. Indeed, the menstrual cycle may be affected by the body's immune response to the virus itself, with one study showing menstrual disruption in around a quarter of women infected with SARS-CoV2.
If a link between vaccination and menstrual changes is confirmed, this will allow individuals seeking vaccination to plan in advance for potentially altered cycles, Male contended. In the meantime, clinicians must encourage their patients to report any changes to periods or unexpected vaginal bleeding after vaccination. And anyone reporting a change in periods persisting over a number of cycles, or new vaginal bleeding after the menopause, should be managed according to the usual clinical guidelines for these conditions, she suggested. (IANS/MBI)
Keywords: vaccine, menstrual cycle, period, covid, women, health
A garage sale in the 21st century needs a tech-savvy platform. This is where Poshmark comes into the picture, the platform with a community of over 2.5 million Canadians has products listed with over half a billion dollars in value by their users.
It began expanding outside of the United States in Canada in May 2019 and has now launched in India. So its become simple and easy for anyone to sell items from their closet, enabled by a full suite of end-to-end seller tools and services, including seamless listing, merchandising, promotion, pricing, and shipping. Indian consumers will be able to join Social marketplace Poshmark, Inc. (Nasdaq: POSH), a booming community of more than 80 million users and a vibrant network of millions of shoppable closets to make money, save money, connect with others, and foster entrepreneurship.
The platforms scalable model and infrastructure enables continued expansion to new countries and categories in the future. | Photo by Duy Hoang on Unsplash
"As an Indian who grew up exploring the marketplaces of Old Delhi, I know firsthand how important it is to come together and connect as part of the shopping experience. I am confident that our social marketplace will resonate with Indian consumers and allow us to build a thriving and successful community here." The platform's scalable model and infrastructure enables continued expansion to new countries and categories in the future. (IANS/ MBI)
(Article originally written by: N. Lothungbeni Humtsoe)
Keywords: Clothes, garage, Poshmark, India, Old Delhi, social marketplace
Great historic events that have shaped the world and changed the outlines of countries are often not recorded in memory, or so we think. Wars made sure to destroy evidence and heritage, and the ones who survived told the tale of what really happened. Folklore, albeit through oral tradition kept alive many such stories, hidden in verse, limericks, and rhymes.
Ringa-ringa-roses, a common playtime rhyme among children across the world, is an example of folklore that has survived for many centuries. It tells the story of the The Great Plague of London which ravaged the city between 1665-1666.
The Plague broke out from improper disposal of garbage and poor sewage conditions. Fleas from the rats that lived in the sewers spread the disease that killed more than half of London's population. Many people fled from their homes as there was no medicine available for those who were infected.
Beak-shaped masks worn during the Great Plague of London Image source: wikimedia commons
It was around this time that masks began to be invented. The first masks were shaped like beaks, and were worn not to protect the wearer from the disease, but to the prevent them from being able to smell the decay and death around them, which they called 'miasma'. The beaks were filled with floral herbs that allowed doctors and nurses to tend to the sick without being reviled from the smell.
Children are often seen forming circles by holding hands and reciting loudly,
Pockets full of posies
We all fall down"
An illustration of the Great Plague of London, 1665 Image source: wikimedia commons
When the last line is sung, they break the circle and fall down. The roses and posies are believed to be the preferred fragrances inside the masks, and a single sneeze (a-tishoo) was enough to infect the one who was exposed to the disease. Consequently, they fell down, ill, and later died.
An alternative version of this rhyme is sung about the fall of Hiroshima and Nagasaki in the aftermath of World War II. The roses and posies are interchanged with geranium and uranium, to symbolise what was used in the atomic bomb. But this version is not as famous the original.
Keywords: Rhymes, Ringa-ringa-roses, Great Plague of London, WWII, Hiroshima, Nagasaki, Folklore