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Must-follow Rules If You Wanna Do Reliable Market Research

The aim of the research is to gather new information, thus, it is quite important to devise strategies and plans to collect correct and reliable data

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market research
Talking and getting information from the right people is utmost important in market research. Pixabay
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Market research is conducted with the sole purpose of collecting data and information regarding the consumers’ preferences and their likes and dislikes regarding a product or a service. The aim of the research is to gather new information, thus, it is quite important to devise strategies and plans to collect correct and reliable data. The collected data regarding the consumers’ preference and satisfaction need to be tabulated in the correct form.

The information that you collect and have tabulated and analyzed will determine the success or failure of your product or service in the market. Here are a few rules that will help you with reliable market research and guarantee your success and thereby, reduce any expenses that the product failure will incur.

ALSO READ: India’s Best-performing IITs still far behind in research performance of 2 top World Universities: Study

market research
Another important factor that is often overlooked by most research agencies is the language incorporated during the research. Pixabay

The rules of market research

Read on and know how you can ensure your market research will provide accurate results and information.

Talk to the right people:

Talking and getting information from the right people is utmost important in market research. If you are selling a product used by women and the questions are asked to the men, you are sure to fail. Certain products and services are gender-based or age-based. Keep in mind the product and your target audience before you embark on the market research journey.

Use the language the customers understand

Another important factor that is often overlooked by most research agencies is the language incorporated during the research. Make sure to use the language that is generally understood by the consumers. If the respondent is unable to understand what you are asking of him/her, he/she will be unable to answer correctly. Using difficult to understand words and vocabulary, using detailed answer format will surely put the customers off and they will lose interest in answering the questions.

market research
Asking irrelevant and worthless questions just for the sake of asking will prove to be a waste of time and money. Pixabay

Also, it is equally important that the respondents are given importance as to how they like the product or service or their feelings pertaining to the product and such. This will make them feel important and you will be able to yield better results for your product.

Ask the right question

Asking irrelevant and worthless questions just for the sake of asking will prove to be a waste of time and money. Be astute in asking the right questions and in the right tone. Do not assume and create fake choice answers that the respondent will surely answer in order to appear smart and impress the interviewer, but in reality, will be of no use to your purpose. Frame questions in such a way, that the respondents are able to understand and provide answers that serve your purpose.

ALSO READ: Ladies, Here are 10 Famous Flea Markets in India You Should Visit At least Once!

Analyse the data collected

Once the data has been collected and recorded, tabulating it in a correct order and analyzing it is the next important step. Analysing the data and the methods to be employed for the analysis has to be pre-determined even before the start of the interview. The analysis will give you the answer you have been looking for and you will be able to determine if your product or service is going to be a success or a failure.

Click on https://essayshark.com/blog/outstanding-research-paper-topics-to-get-started/ to find amazing and good research topics for your research paper.

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  • Entony Prics

    Market research is the process of collecting, analyzing and providing useful information about consumers. The marketing research also covers a more general market research, which includes, in addition, research on competitors’ activities and issues related to the environment, in particular government activities and economic developments. The first question that a marketing specialist should ask before starting a survey is whether the information collected as a result of the collection costs the cost of collecting it. Market research can become a significant investment in both time and money. In some cases, undoubtedly, it is cheaper to start the project without doing any research at all.

  • Entony Prics

    Market research is the process of collecting, analyzing and providing
    useful information about consumers. The marketing research also covers a
    more general market research, which includes, in addition, research on
    competitors’ activities and issues related to the environment, in
    particular government activities and economic developments. The first
    question that a marketing specialist should ask before starting a survey
    is whether the information collected as a result of the collection
    costs the cost of collecting it. Market research can become a
    significant investment in both time and money. In some cases,
    undoubtedly, it is cheaper to start the project without doing any
    research paper at all.

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  • Entony Prics

    Market research is the process of collecting, analyzing and providing useful information about consumers. The marketing research also covers a more general market research, which includes, in addition, research on competitors’ activities and issues related to the environment, in particular government activities and economic developments. The first question that a marketing specialist should ask before starting a survey is whether the information collected as a result of the collection costs the cost of collecting it. Market research can become a significant investment in both time and money. In some cases, undoubtedly, it is cheaper to start the project without doing any research at all.

  • Entony Prics

    Market research is the process of collecting, analyzing and providing
    useful information about consumers. The marketing research also covers a
    more general market research, which includes, in addition, research on
    competitors’ activities and issues related to the environment, in
    particular government activities and economic developments. The first
    question that a marketing specialist should ask before starting a survey
    is whether the information collected as a result of the collection
    costs the cost of collecting it. Market research can become a
    significant investment in both time and money. In some cases,
    undoubtedly, it is cheaper to start the project without doing any
    research paper at all.

Next Story

Electric Fields Used By Spiders To Take Flight: Research

Charles Darwin remarked on the behavior when tiny spiders landed on the HMS Beagle, trailing lines of silk.

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A spider sits in her web. Researchers from England think spiders might be sensing and using electrostatic fields to become airborne.
A spider sits in her web. Researchers from England think spiders might be sensing and using electrostatic fields to become airborne. VOA

Since the 1800s, scientists have marveled at how spiders can take flight using their webbing. Charles Darwin remarked on the behavior when tiny spiders landed on the HMS Beagle, trailing lines of silk. He thought the arachnids might be using heat-generated updrafts to take to the sky, but new research shows a totally different cause may be at play.

Erica Morley and Daniel Robert from the University of Bristol in England were interested in exploring a second explanation for the spiders’ ability. They thought spiders might sense and use electrostatic fields in the air.

“There have been several studies looking at how air movement and wind can get spiders airborne, but the electrostatic hypothesis was never tested,” Morley told VOA.

Some observers suggested electrostatic fields might be the reason the multiple draglines some spiders use to float don’t get tangled with each other. Biologist Kimberley Sheldon from the University of Tennessee at Knoxville, who was not involved in the new research, pointed out that “though these spiders will have five or six draglines, those strands of silk do not get entangled. So we’ve known for a while that electrostatics probably [are] at least interacting with the spider, with the silk lines themselves, to keep them from getting tangled.”

Morley and Robert created a box with a grounded metal plate on the bottom and a plate on the top that they could pass an electrical current through. The scientists placed spiders in the box and turned on the voltage, watching as the creatures reacted to the electric field.

Reaction to current

When the electric field was on, the spiders lifted their abdomens into the air and started tiptoeing by raising up on the very ends of their legs. Morley told VOA that spiders only tiptoe right before they release silk draglines to fly away, in a process called ballooning.

And when the spiders did balloon and rise into the air, turning off the electric current caused them to drop.

Sheldon compared it to taking a balloon and rubbing it against your clothing. “If you hold the balloon [near your head], your hair stands on end. That’s kind of what’s happening with the spider silk.”

Spiders Use Electric Fields to Take Flight: Research
Spiders Use Electric Fields to Take Flight: Research. Pixabay

Clearly the spiders were able to sense the local electrostatic field and respond appropriately by releasing silk, but Morley and Robert wanted to know how.

“As a sensory biologist, I was keen to understand what sensory system they might use to detect electric fields,” said Morley. “We know that they have very sensitive hairs that are displaced by air movements or even sound. So I thought that it’s possible that they might be using these same hairs to detect electric fields.”

This was exactly what she observed. The small hairs along the spiders’ legs react not only to physical experiences like a breeze but also to the electric field. In nature, it makes sense for spiders to sense both the electrostatic field around them as well as wind conditions. Spiders probably use both when taking off and navigating the skies.

Mathematician Longhua Zhao from Case Western Reserve University in Cleveland has made computer models of how spiders balloon. She told VOA, “I think that both the electrical field and the fluid mechanics [of air flow] are important. They definitely play very important roles. However, we don’t know at this point which is the dominant factor.”

Also read: Did You Hear about the New Species of Spiders Named After Leonardo DiCaprio, Bernie Sanders and Barrack Obama?

Lead researcher Morley pointed out that spiders aren’t the only invertebrates to balloon. “Caterpillars and spider mites, which are arachnids but not spiders, balloon as well.” Morley hopes to see others follow up her research to see if these other animals respond in a way similar to the spiders. (VOA)