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Must-follow Rules If You Wanna Do Reliable Market Research

The aim of the research is to gather new information, thus, it is quite important to devise strategies and plans to collect correct and reliable data

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market research
Talking and getting information from the right people is utmost important in market research. Pixabay

Market research is conducted with the sole purpose of collecting data and information regarding the consumers’ preferences and their likes and dislikes regarding a product or a service. The aim of the research is to gather new information, thus, it is quite important to devise strategies and plans to collect correct and reliable data. The collected data regarding the consumers’ preference and satisfaction need to be tabulated in the correct form.

The information that you collect and have tabulated and analyzed will determine the success or failure of your product or service in the market. Here are a few rules that will help you with reliable market research and guarantee your success and thereby, reduce any expenses that the product failure will incur.

ALSO READ: India’s Best-performing IITs still far behind in research performance of 2 top World Universities: Study

market research
Another important factor that is often overlooked by most research agencies is the language incorporated during the research. Pixabay

The rules of market research

Read on and know how you can ensure your market research will provide accurate results and information.

Talk to the right people:

Talking and getting information from the right people is utmost important in market research. If you are selling a product used by women and the questions are asked to the men, you are sure to fail. Certain products and services are gender-based or age-based. Keep in mind the product and your target audience before you embark on the market research journey.

Use the language the customers understand

Another important factor that is often overlooked by most research agencies is the language incorporated during the research. Make sure to use the language that is generally understood by the consumers. If the respondent is unable to understand what you are asking of him/her, he/she will be unable to answer correctly. Using difficult to understand words and vocabulary, using detailed answer format will surely put the customers off and they will lose interest in answering the questions.

market research
Asking irrelevant and worthless questions just for the sake of asking will prove to be a waste of time and money. Pixabay

Also, it is equally important that the respondents are given importance as to how they like the product or service or their feelings pertaining to the product and such. This will make them feel important and you will be able to yield better results for your product.

Ask the right question

Asking irrelevant and worthless questions just for the sake of asking will prove to be a waste of time and money. Be astute in asking the right questions and in the right tone. Do not assume and create fake choice answers that the respondent will surely answer in order to appear smart and impress the interviewer, but in reality, will be of no use to your purpose. Frame questions in such a way, that the respondents are able to understand and provide answers that serve your purpose.

ALSO READ: Ladies, Here are 10 Famous Flea Markets in India You Should Visit At least Once!

Analyse the data collected

Once the data has been collected and recorded, tabulating it in a correct order and analyzing it is the next important step. Analysing the data and the methods to be employed for the analysis has to be pre-determined even before the start of the interview. The analysis will give you the answer you have been looking for and you will be able to determine if your product or service is going to be a success or a failure.

Click on https://essayshark.com/blog/outstanding-research-paper-topics-to-get-started/ to find amazing and good research topics for your research paper.

  • Entony Prics

    Market research is the process of collecting, analyzing and providing useful information about consumers. The marketing research also covers a more general market research, which includes, in addition, research on competitors’ activities and issues related to the environment, in particular government activities and economic developments. The first question that a marketing specialist should ask before starting a survey is whether the information collected as a result of the collection costs the cost of collecting it. Market research can become a significant investment in both time and money. In some cases, undoubtedly, it is cheaper to start the project without doing any research at all.

  • Entony Prics

    Market research is the process of collecting, analyzing and providing
    useful information about consumers. The marketing research also covers a
    more general market research, which includes, in addition, research on
    competitors’ activities and issues related to the environment, in
    particular government activities and economic developments. The first
    question that a marketing specialist should ask before starting a survey
    is whether the information collected as a result of the collection
    costs the cost of collecting it. Market research can become a
    significant investment in both time and money. In some cases,
    undoubtedly, it is cheaper to start the project without doing any
    research paper at all.

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  • Entony Prics

    Market research is the process of collecting, analyzing and providing useful information about consumers. The marketing research also covers a more general market research, which includes, in addition, research on competitors’ activities and issues related to the environment, in particular government activities and economic developments. The first question that a marketing specialist should ask before starting a survey is whether the information collected as a result of the collection costs the cost of collecting it. Market research can become a significant investment in both time and money. In some cases, undoubtedly, it is cheaper to start the project without doing any research at all.

  • Entony Prics

    Market research is the process of collecting, analyzing and providing
    useful information about consumers. The marketing research also covers a
    more general market research, which includes, in addition, research on
    competitors’ activities and issues related to the environment, in
    particular government activities and economic developments. The first
    question that a marketing specialist should ask before starting a survey
    is whether the information collected as a result of the collection
    costs the cost of collecting it. Market research can become a
    significant investment in both time and money. In some cases,
    undoubtedly, it is cheaper to start the project without doing any
    research paper at all.

Next Story

Research for Vaccination Should Include Pregnant Women: Experts

Pregnant women are continuously getting left out of the benefits of scientific advancement in medicine

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Ebola, pregnant women
A Congolese health worker administers Ebola vaccine to a woman who had contact with an Ebola sufferer in the Democratic Republic of Congo, Aug. 18, 2018. VOA
 Pregnant women have been systematically overlooked in the development and deployment of new vaccines, undermining their health and their communities’ safety, according to guidelines released this month by an international team of researchers, scientists and health care providers.

The report, developed by the Pregnancy Research Ethics for Vaccines, Epidemics and New Technologies (PREVENT) working group, identifies a cycle of exclusion that prevents pregnant women from accessing the benefits of vaccines.

“There’s a lot of reticence to include pregnant women in research,” said Carleigh Krubiner, the project director and a co-principal investigator for PREVENT.

And that’s led to a shortfall in data about how pregnant women respond to vaccines.

Krubiner, an associate faculty member at the Johns Hopkins Berman Institute of Bioethics, told VOA that researchers and health care providers tend to exclude pregnant women from trials, vaccinations and tracking because they lack evidence of the risks expectant mothers face.

“We continue to have this Catch-22 of not having enough evidence to feel like we can do the research. But if we don’t do the research, we don’t have the evidence,” Krubiner said.

Women. Pregnant Women
Nicole Andreacchio, second right, who is seven months pregnant waits in line to receive the swine flu vaccine from the Montgomery County Health Department at Congregation Beth Or in Maple Glen, Penn. VOA

There’s a lot of fear’

Concerns over “theoretical harm” drive decisions to exclude pregnant women from interventions, Krubiner said. But the data scientists do have, often from women not known to be pregnant when they received vaccinations, suggest those concerns are overblown.

In the case of rubella, for example, a contagious viral infection, researchers didn’t find a connection between congenital rubella syndrome and the vaccine when thousands of pregnant women were vaccinated before their pregnancy status was known.

“There’s a lot of fear,” Krubiner said. “And there are certainly biologically plausible risks associated with different types of live replicating viral vaccines.”

Live-virus vaccines contain a weakened version of the disease designed to stimulate an immune response in recipients.

“Very often, the benefits of vaccinating do still outweigh the theoretical, or even real harms that may be posed to the fetus,” Krubiner said.

One vaccine known to cause harm to pregnant women and their fetuses, Krubiner added, is for smallpox. But even in that case, she said, if a threat were imminent, pregnant women should get vaccinated, given the seriousness of the disease. The Centers for Disease Control and Prevention support that guidance.

pregnant women
A nurse holds a vial of measles, mumps and rubella vaccine at Boston Children’s Hospital in Boston, Feb. 26, 2015. VOA

‘Strongly recommended’

The advice pregnant women receive about vaccination should reflect what’s known about the particular vaccine and the specific circumstances of the outbreak, Krubiner said.

Recommendations should follow current knowledge about the disease in question, the severity of the threat, and the likelihood of exposure, she added.

But the general guidance is unambiguous.

“At minimum, vaccines should be offered to women, and in many cases they should be strongly recommended,” Krubiner said.

Among those cases is the vaccine for seasonal and pandemic flu, which pregnant women should be urged to receive, in light of the severity of the risks tied to infection — not just for the expectant mother, but the future child as well.

Pregnant women should also be encouraged to receive vaccines for H1N1, also known as swine flu, and DPT, which protects against diphtheria, whooping cough and tetanus.

Pregnant Women
More complex data collection will paint a more complete picture. Pixabay

Institutional change

Involving pregnant women in the benefits of vaccines will require systemic shifts, the PREVENT group said in its report this month.

An important step is to become more proactive in bringing pregnant women into what Krubiner called the “development and research pipeline.” By involving pregnant women early, she said, health care providers aren’t left with the kinds of blind spots about how vaccines will affect expectant mothers and their fetuses that lead to their exclusion.

Even basic information, such as pregnancy status in case reports, sometimes goes untracked, despite being easy to collect and providing insight into the unique burden pregnant women face in disease outbreaks.

More complex data collection will paint a more complete picture. Specific studies could be designed to examine the safety and efficacy of vaccines for pregnant women, for example, or to track effects at different points in gestation.

“Starting anywhere at this point would be better than the dearth of data that we have right now to really try to address the needs of pregnant women and their babies,” Krubiner said.

Pregnant women
There’s a lot of reticence to include pregnant women in research. Pixabay

Lessons learned

Disease outbreaks devastate communities. But they also provide opportunities to better prepare for, and respond to, the next epidemic.

In this year’s Ebola outbreaks in Congo, responders have applied lessons from West Africa’s 2014-16 epidemic to community engagement. And drug trials toward the end of the West Africa outbreak produced evidence about the vaccine that’s now being deployed.

But pregnant women weren’t included in those trials, and researchers collected little in the way of data about the burden pregnant women and their offspring face.

Also Read: Women Hit Especially Hard In Congo’s Worst Ebola Outbreak

“Pregnant women are continuously getting left out of the benefits of scientific advancement in medicine,” Krubiner said.

“If we continue to fail to collect the kinds of data that we need, to generate the kind of evidence that we need and to also have interventions that meet the broader population’s needs,” Krubiner said, “then we’re just going to continue to perpetuate the cycle.” (VOA)