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Sperm banks often use images and phrases associated with masculinity to procure sperm for free, new research has found.
“It’s interesting that sperm banks are able to procure sperm for free as long as they sell it as a way to affirm the masculinity of donors, especially in today’s context when the notion of masculinity is constantly challenged,” said study lead author Laetitia Mimoun, Professor at the University of London.
Globally, the sperm donation industry is valued at over $3.5 billion.
After analysing marketing strategies of sperm banks in the UK and Australia, the research team found they relied on masculine archetypes to create value for a commodity they couldn’t buy legally.
“This is to say if you give your sperm you are a real man and you are better than all the other men who cannot do so for whatever reason,” Mimoun said.
To overcome regulatory constraints and increase donor numbers, sperm banks in the UK and Australia began to market the act of donating sperm as a confirmation of masculinity. This strategy relied on two archetypes of masculinity — the ‘soldier’ serving their country and the ‘everyday hero’ saving a damsel in distress, said Mimoun.
The researchers found campaigns employing the everyday hero archetype sometimes used hyper-sexualised or romanticised images of men to intensify their appeal.
Examples of this are found in campaign posters showing athletically built men in swimming trunks or underpants, but also in videos depicting men cooking barbecues or handing out roses to women.
The use of these marketing strategies had significant impacts on the sperm donation industries in both the UK and Australia, Mimoun said.
The study was published in the journal Marketing Theory. (IANS)
“When once you have tasted flight, you will forever walk the earth with your eyes turned skyward, for there you have been, and there you will always long to return.” – Leonardo DaVinci
International Civil Aviation Day is observed on December 7th to recognize the flying industry’s impact on modern society. In 1994, as part of ICAO’s (International Civil Aviation Organization) 50th-anniversary celebrations, the first International Civil Aviation Day was observed, and in 1996, the United Nations General Assembly declared December 7th as International Civil Aviation Day.
Aviation has revolutionized tourism and business forever, not to mention the cultural linkages that have been made possible. The purpose of this day is to emphasize the significance of civil aviation in social and economic development, as well as to highlight the unique role played by the International Civil Aviation Organization in assisting nations in cooperating and bringing a truly global transit network to reality. With the adoption of Agenda 2030 by the United Nations, a vow to reduce pollution with the eventual aim of a new era in global sustainable development, the role of aviation remains just as essential.
International Civil Aviation Day is observed on December 7th to recognise the flying industry’s impact on modern society. | Photo by Cédric Dhaenens on Unsplash
The theme of International Civil Aviation Day is changed every five years. For the whole four-year gap, one theme is continued. From 2020 until 2023, “Advancing Innovation For Global Aviation Development” is the theme. This theme will place a greater emphasis on innovation in all aspects of air transportation, with the organization supporting ideas through a more proactive and dynamic assistance strategy.
HOW IS IT CELEBRATED?
The International Civil Aviation Organization conducts a variety of activities and events throughout the day, including seminars, training sessions, and news announcements on international civil aviation topics. Governments, organizations, businesses, and even individuals support the ICAO.
Telling an aviation worker how much you appreciate them is one of the most obvious and heartfelt ways to express your gratitude. | Photo by Waldemar Brandt on Unsplash
HOW TO OBSERVE INTERNATIONAL CIVIL AVIATION DAY?
- Thank a civil aviation worker: Telling an aviation worker how much you appreciate them is one of the most obvious and heartfelt ways to express your gratitude. Give an aviation worker a thank you and a pat on the back this December 7th, or you can show your appreciation for them by uploading posters on various social media handles.
- Get involved: There are various ways to become engaged with the ICAO if you’re enthusiastic about helping countries flourish socially and economically with the help of aviation. Organize meetings, events, and gatherings to discuss how we can work together to ensure no country is left behind.
(Keywords: civil aviation worker, United Nations, International Civil Aviation Organization, flying, International Civil Aviation Day)
By- Harris Scott
Business owners hardly have time to look into all aspects of a business operation, and accounting is one aspect. While small business owners might invest some time handling accounting services, it is indeed a big waste for owners of major enterprises. Regardless of the size of the business, your organization needs someone to look after the ledger.
Hiring an Accountant for your Firm - Things to Consider
When seeking out an accounting service, you have to opt for a professional with the level of experience you need. Here are things to consider when choosing an accountant.
- Neat and organized
Incomplete data entries and loopholes in the ledger are significant factors in slowing down the accounting process. If your accountant is not focusing on the job, chances are he will overlook important details. Such a discrepancy in the ledger book can mislead everything to a messy dead end. You never know that today’s entry would play a significant role in saving your company when people from taxation show up at your doorway. That is why only reputed accounting services can have an excellent eye for detail. Such a company focuses on the financial and success of your business.
- Handy in computer software
As per Aron Govil, the reliability of accounting has nothing to do with a high profile in computer science, but modern businesses hugely rely on technology to keep up with the latest trends. For example, if your competitor uses technology to manage the financial subject, you cannot stick to the traditional paper register. When the accountant on a computer gets efficient and accurate results quickly, the one with paper may lag due to continuous error. Even if he is not making any errors, the automatic calculation will consistently be faster than manual counting. You must look for such accounting services that can easily integrate various software on your accounting operations and utilize them seamlessly.
- Temporary or permanent accountant
An organization with a couple of accountants cannot take care of every financial detail. They might work with their trustworthy accountant for a long time, but a new business strategy could force them to reshuffle their positions. In this situation, they might need more accounts instead of an accountant. Looking into the type of business trait, you should decide on a service that suits your requirements. Well, it depends upon the business you are running and your budget; you need to figure out whether you need to hire a part-time accounting service or a full-time accounting agency. Along with the budget, your accounting operations also contribute to making these decisions; if you have a good amount of substantial accounting actions to take care of, then you must have a permanent accounting service.
Most businesses usually have accountants, but not all invest in accounting because they work with experts. As per Aron Govil, find an accounting service provider if you still cannot afford that facility. Hiring the right accounting agency is the most crucial aspect, as you will be putting financial responsibilities over the shoulder of professionals. So, try to find the best and most trustworthy accounting experts for your business. You can consider looking for them online by going through the reviews and their websites.
(Disclaimer: This is article is sponsored and includes some commercial links.)
Since the 7th of December 1949, the Armed Forces Flag Day has been observed in India, annually. This one day is dedicated towards collection of funds from the citizens of India for the welfare of the ‘Indian Armed Forces personnel’. It has become a tradition to pay respect to the people who have served in the army, Navy and Airforce, on this day.
“The idea behind observing a Flag Day was to distribute small flags to the general population and in return collect donations.” The color-scheme of the flag is very similar to the ones used by fellow Commonwealth members like Cyprus, Kenya and Nigeria. The Flag Day signifies that it is the responsibility of the citizens of India to take care of the families and dependents of the armed forces personnel who fight for the country.
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A need for such a day was realized by the Government after India gained Independence from the British rule. In order to manage the welfare of its defence personnel, the Defence Minister of India and a committee together decided to recognize 7th December as the Flag Day. This decision was taken on the 28th of August 1949.
The then Prime Minister Jawaharlal Nehru inaugurated the day saying that,
“A few weeks ago, I visited Indo-China and saw our officers and men attached to the International Commission there. It gave me a thrill to see their smart bearing and the good work they were doing in that distant land. What pleased me still more was their general popularity with the people there. By their efficiency as well as their friendliness, they enhanced the reputation of India. Among them were people from all parts of India. They observed no provincial or other differences amongst themselves. I am sure my countrymen will be pleased to learn of them and would like to indicate their appreciation of these young men who serve our country both here and elsewhere so well. A way to indicate that appreciation is to contribute to the Flag Day Fund.”
A need for such a day was realized by the Government after India gained Independence from the British rule.Unsplash
The fund is collected through official and non-official means with the help of voluntary organizations. The Kendriya Sainik Board, which is under the Ministry of Defence, arranges for the collection of the fund.
The Defence Ministry of India decided to integrate all the related welfare funds into a single unit called the Armed Forces Flag Day fund. The funds that were integrated are:
- Amalgamated Special Fund for War Bereaved, War Disabled and other ex-Servicemen/Serving Personnel
- Flag Day Fund
- St Dunstan's (India) and Kendriya Sainik Board Fund
- Indian Gorkha Ex-Servicemen's Welfare Fund
The Flag Day signifies that it is the responsibility of the citizens of India to take care of the families and dependents of the armed forces personnel who fight for the country.Unsplash
Problems have to be resolved by and welfare of the ex-servicemen and dependents are mostly settled by the States and the Union Territories, although it was to be a shared responsibility between the Union Government, the State Governments and the governments of the Union Territories. In order to help the Central Government in carrying out this process, there are 32 Rajya Sainik Boards and 392 Zila Sainik Boards. The Kendriya Sainik Board, the Rajya Sainik Board and the Zila Sainik Board are all responsible for the policy formulation and implementation of resettlement and welfare schemes for ex-servicemen, widows and their dependents residing in their respective States or Union Territories or Districts.(Keywords : armed, forces, flag, india, independance, donation, citizen, army, navy, airforce, tradition, respect, government, state, center, union territory, district, funds.)
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