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MediaTek launches Helio P70 SoC with enhanced AI engine. (IANS)

Expanding its Helio family of power-efficient chipsets, mobile phone chipset maker MediaTek on Tuesday unveiled its “Helio A” series with the new “Helio A22” system-on-chip (SoC).

“The Helio A Series continues our vision of a mobile marketplace that is accessible to everyone, where high-end features are not limited to high-end devices.


“As we’ve seen, mid-market growth continues to explode and there continues to be consumer interest in powerful and quality devices that offer them the best value,” TL Lee, General Manager, MediaTek’s Wireless Communication Business Unit, said in a statement.

With powerful quad-core performance, incredible camera features, AI enhancements and remarkable power efficiency, the “Helio A” series is optimised for devices that offer value without sacrificing modern capabilities and features.

Also Read: itel Launches First Dual Camera Smartphone in India

“With ‘Helio A22’, device makers can bring to market innovative devices that provide consumers unparalleled mobile experiences in the mid-range, including incredible performance, long battery life and advanced photography and AI enhancements,” Lee added.

The Helio A22 is built with advanced 12nm “FinFET” fabrication technology to deliver high performance with greater power efficiency.

Equipped with the company’s “CorePilot” technology, the chipset optimises power for each task to extend device battery life, thus enabling users to do more with their devices for longer.

The chipset also has AI features to take advantage of the MediaTek “NeuroPilot” software development kit (SDK) extensions and third-party AI applications. (IANS)


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By Md Waquar Haider

When popular smartphone brands like Xiaomi and realme entered the laptop market in India last year, they were expected to shake the existing giants, specifically under the Rs 50,000 category. However, chip shortage and supply crunch have somewhat dented their plans to make a significant mark to date. According to industry experts, the issue with smartphone makers entering the laptop category is two-fold. The first one is a massive supply crunch in the laptop component market and only big brands are able to get volume and supplies.

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Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.

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