Sunday December 15, 2019

Men in India Prone to Develop Lifestyle Diseases in Their 30s

However, for women this high risk becomes a reality once they cross the age of 50 -- the risk being highest between the ages of 50-59

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Men, India, Lifestyle Diseases
Indian men between the ages of 30-44 years have a high incidence of high LDL --low density lipoprotein, or the so called "bad cholesterol" -- one of the major causes for a variety of lifestyle diseases, showed the findings from the survey by home diagnostic service provider Healthians. Pixabay

While men in India are prone to develop lifestyle diseases in their 30s, women tend to develop them a couple of decades later – in their 50s, says a study.

Indian men between the ages of 30-44 years have a high incidence of high LDL –low density lipoprotein, or the so called “bad cholesterol” — one of the major causes for a variety of lifestyle diseases, showed the findings from the survey by home diagnostic service provider Healthians.

However, for women this high risk becomes a reality once they cross the age of 50 — the risk being highest between the ages of 50-59.

“These disturbing statistics force us to focus on the sorry state of our work force,” Deepak Sahni, Founder and CEO of Healthians, said in a statement.

Men, India, Lifestyle Diseases
While men in India are prone to develop lifestyle diseases in their 30s, women tend to develop them a couple of decades later – in their 50s, says a study. Pixabay

“India’s biggest economic strength is having one of the youngest working populations in the world. However, the health of this valuable asset seems to be balanced on a knife’s edge,” Sahni added.

The findings are based on a study of more than 4 lakh patients across different age groups and locations conducted over a period of one year.

According to a joint report prepared by the World Health Organization (WHO) and the World Economic Forum, lifestyle diseases account for almost 60 per cent of deaths worldwide and are responsible for almost 44 per cent of premature deaths.

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“The silver lining on this gloomy cloud is the fact that lifestyle diseases are mostly controllable. Some changes in diet, adequate and appropriate exercise and most importantly, regular preventive health check-ups can go a long way in making such statistics far more palatable,” said Manjula Sardana, Head of Quality at Healthians. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)