August 31, 2017: Men too like women crave to look ‘beautiful,’ although the term is supplanted by a more masculine word, that is, ‘Handsome.’ Men also worry about their skin. Nevertheless, there exist some myths revolving around the men’s beauty, and many men hold them true.
Let’s talk about myths concerning men’s beauty one by one:
Shaved chests are good
Chest must never more be shaved, dear men. It increases the hair growth and develops rashes.
Beauty related practices are only for women
This claim is bogus, in fact, there are many beauty treatments for men as well.
Men have oily skin. So why moisturize?
No, that’s not true. The skin releases oil because of lack of water. To keep the skin hydrated, drink lots of water and apply a gel instead of cream.
Use body soap. Men do not have sensitive skin
Body soaps dry out the skin, which can trigger skin allergy and form cracks.
Men do not require a shaving gel
Shaving without the shaving gel may form cuts on the face, which is very dangerous.
Men should wash their face several times after playing outdoors
Regular facial cleansing dries out the skin and prompts the oil glands to release more oil. Thus, it is always suggested to wash your face 2-3 times a day.
Men keep no sunscreen at home
Even while sitting at your home, Ultra rays may catch up on you and harm the skin. So keep one at home too.
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Mass produced skincare products are not effective on everyone, are they? If you have been using the same or similar products for many years without seeing results, then it is likely that you are using a mass produced solution that does not suit your skin. In the article, you will find some beauty tips for skin.
No matter what the product label reads, the ingredients, their concentration and overall formulation matter most for a successful skincare regimen. Your skin’s characteristics are unique to you, just like your fingerprints, whether oily, dry, normal or sensitive, only the right products with the right ingredients and formulations can repair damage and restore your skin’s texture and smoothness.
Growing consumer awareness is bringing about a change in the product and marketing approach of skincare brands. The one-size-fits-all approach is now passï¿½ and most brands are offering some degree of customization, either through ‘clean beauty’ marketing concepts or through the promise of customized ingredients.
Some brands in the market are disrupting the skin care industry by completely changing the conversation around skin care and carving a new approach of hyper-customization that uses technology and the abundance of data to focus more on the consumer. Mr. Chaitanya Nallan, Co-Founder & CEO of SkinKraft talks about why customization is important.
Hyper-Customization and Co-Created Products
Although customization is not a new mantra, co-created products that use a combination of customer inputs and scientific remedies to create hyper-personalized products, is a market-disrupting concept. For more than a decade now, the skin care industry has consistently fallen short in delivering the promise of glowing and healthy skin.
Customized skin care and co-creation is set to deliver this promise and threatens to make generic skin care obsolete by offering solutions for very specific and personal skin care issues of each user. Technology makes it possible for this super-specialized approach to skin care available for mass audiences. With technology, unique customer information like skin type, problems, lifestyles, environment, geographic location et cetera, make it possible for dermatologists to offer highly individualized remedies.
A report released by Redseer Consulting in 2017 states that the Indian cosmetic industry is expected to grow $20 billion by 2015, with a CAGR of 25 percent. The global cosmetics industry on the other hand is growing at a CAGR of 4.3 percent and is expected to reach $450 billion by 2024.
This means that India will become one of the top five global markets by 2025. A confluence of three significant trends: mass internet adoption enabling feedback loops and user input, Artificial Intelligence enabled understanding of ingredient effectiveness and modern manufacturing technologies will cause a significant shift in the next 5-10 years.
Dermatologists are increasingly seeing customization as the future. They have constantly laid emphasis on the fact that for nearly 2,000 skin disorders, the market is flooded with over 20,000 treatments, yet finding right solution is close to impossible. Just as skin problems are not skin deep, so are their solutions. Customization brought about through technology is a reliable solution that helps find the root problem and approach its treatment holistically.
Over the past few years, customizable products have made their mark in the beauty industry because they offer very specific and real solutions to persistent problems. For years now, women trying to find even basic skincare products are caught up in an unrewarding cycle of experimentation.
Generic formulations catering to the mass market are frustrating to consumers as they are ineffective in solving the problems of complex skin types. Several factors including skin type, skin support systems, pigmentation levels, skin damage levels, hydration levels etc. make an individual’s skin unique and therefore the solutions needed are unique too. (IANS)