Monday December 10, 2018
Home Science & Technology Micro-bloggin...

Micro-blogging website Twitter kills its Instant Messaging App before launch in India: Report

They shut the project since the versions of the app that tested out with users anonymously did not get good feedback

0
//
FILE - The Twitter logo appears on a screen in Ventura, California. VOA
Republish
Reprint

New York, December 16, 2016: To attract new users to the platform, micro-blogging website Twitter developed a standalone instant messaging app in India for emerging markets but killed the product without launching it as the company shut down its Bengaluru engineering centre that developed it, a media report claimed on Friday.

According to Buzzfeed, the stand-alone app — for which Twitter spent more than a year developing it — was intended to be an on-ramp for new users to Twitter proper.

NewsGram brings to you current foreign news from all over the world.

The app was built at Twitter’s Indian engineering centre in Bengaluru and blended tweets and instant messages in a single interface. But the company killed it in September this year when it shut down its India engineering centre, the report added.

Twitter intended to identify “influencers” around certain topics — let’s say news or politics or sports and encourage them to create groups of interest within the app.

Twitter users could chat among themselves on the app and they could also subscribe to relevant Twitter accounts whose tweets would be pulled in automatically into these groups.

NewsGram brings to you top news around the world today.

“Twitter did not have that many active users in India, so the idea was that if enough people used the instant messaging app, we could expose a lot of people to tweets without them even going to Twitter in the first place,” Buzzfeed reported, quoting a source as saying.

“Eventually, we hoped they would see the value of signing up for Twitter and directly following as many people as they wanted,” it added.

A project lead in Twitter’s Bengaluru office, who oversaw the instant messaging project, reportedly decided to shut the project since the versions of the app that Twitter tested out with users anonymously did not get good feedback.

Check out NewsGram for latest international news updates.

“It did not test out so well in the market surveys that we did with college students and I think that was one of the reasons why Twitter decided to shelve it,” the rpeort added.

Less than a week after the company announced its global layoffs at the end of October, Twitter India head, Rishi Jaitley, quit after a four-year stint.

Just a couple of days later, Parminder Singh, Twitter’s managing director for Southeast Asia, resigned too. (IANS)

Click here for reuse options!
Copyright 2016 NewsGram

Next Story

Twitter CEO Jack Dorsey Under Fire For Myanmar Tweets

Dorsey was seen posing with six female journalists in a picture on Twitter, with a poster in his hands carrying the offending anti-Brahmin message: 'Smash Brahminical Patriarchy'

0
Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

Twitter chief executive Jack Dorsey, who faces a lawsuit for hurting Hindu sentiments during his visit to India in November, now faces criticism for promoting Myanmar as a tourist destination despite widespread allegations of human rights abuses in the country.

In a series of tweets, Dorsey said he had travelled to northern Myanmar in November for a meditation retreat.

“The people are full of joy and the food is amazing,” he said, before encouraging his four million followers to visit.

This led to widespread criticism of the Twitter chief, some accused him of ignoring the plight of the Muslim Rohingya minority.

In 2017, Myanmar’s military launched a violent crackdown after Rohingya militants carried out attacks on several police posts. Thousands of people were killed, and human rights organisations said the army has burned land and committed arbitrary killings and rape.

“Writing what is effectively a free tourism advert for them at this time is reprehensible,” one Twitter user wrote in response to Dorsey’s tweets.

Twitter CEO Jack Dorsey.
Twitter CEO Jack Dorsey.

“The tone-deafness here is… wow,” another user said. “This is an extremely irresponsible recommendation,” yet another reads. “Does he pay no attention to the news and the outcry on his own platform?”

The military crackdown had also sparked an exodus of more than 700,000 Rohingyas who have since fled to neighbouring Bangladesh to escape the violence and the destruction of their homes.

The UN has described the operation as a “textbook example of ethnic cleansing” and says senior Myanmar officials should be investigated and tried for genocide.

Mohammed Jamjoom, an Al Jazeera correspondent, who has interviewed Rohingya refugees, said he was left “utterly speechless” by Dorsey’s tweets.

Also Read- Wintertime Ice Growth in Arctic Sea Slows Long-Term Decline: NASA

Dorsey is yet to respond to the criticism, but earlier said he would track the responses to his tweets.

A court in Rajasthan on December 1, asked the police to file a First Information Report against Dorsey for hurting the sentiments of the Brahmin community by posing for a picture holding an anti-Brahmin message.

Dorsey was seen posing with six female journalists in a picture on Twitter, with a poster in his hands carrying the offending anti-Brahmin message: ‘Smash Brahminical Patriarchy’. (IANS)