Monday January 20, 2020
Home Science & Technology Micro-bloggin...

Micro-blogging website Twitter kills its Instant Messaging App before launch in India: Report

They shut the project since the versions of the app that tested out with users anonymously did not get good feedback

0
//
FILE - The Twitter logo appears on a screen in Ventura, California. VOA

New York, December 16, 2016: To attract new users to the platform, micro-blogging website Twitter developed a standalone instant messaging app in India for emerging markets but killed the product without launching it as the company shut down its Bengaluru engineering centre that developed it, a media report claimed on Friday.

According to Buzzfeed, the stand-alone app — for which Twitter spent more than a year developing it — was intended to be an on-ramp for new users to Twitter proper.

NewsGram brings to you current foreign news from all over the world.

The app was built at Twitter’s Indian engineering centre in Bengaluru and blended tweets and instant messages in a single interface. But the company killed it in September this year when it shut down its India engineering centre, the report added.

Twitter intended to identify “influencers” around certain topics — let’s say news or politics or sports and encourage them to create groups of interest within the app.

Twitter users could chat among themselves on the app and they could also subscribe to relevant Twitter accounts whose tweets would be pulled in automatically into these groups.

NewsGram brings to you top news around the world today.

“Twitter did not have that many active users in India, so the idea was that if enough people used the instant messaging app, we could expose a lot of people to tweets without them even going to Twitter in the first place,” Buzzfeed reported, quoting a source as saying.

“Eventually, we hoped they would see the value of signing up for Twitter and directly following as many people as they wanted,” it added.

A project lead in Twitter’s Bengaluru office, who oversaw the instant messaging project, reportedly decided to shut the project since the versions of the app that Twitter tested out with users anonymously did not get good feedback.

Check out NewsGram for latest international news updates.

“It did not test out so well in the market surveys that we did with college students and I think that was one of the reasons why Twitter decided to shelve it,” the rpeort added.

Less than a week after the company announced its global layoffs at the end of October, Twitter India head, Rishi Jaitley, quit after a four-year stint.

Just a couple of days later, Parminder Singh, Twitter’s managing director for Southeast Asia, resigned too. (IANS)

Next Story

Twitter Planning Bitcoin Payments as Tips on its Platform

Dorsey has also hired Bitcoin developers for his payments company

0
twitter, white swan, suicide, awareness
Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

Twitter is considering a feature that would allow users to tip one another – in Bitcoins though.

The Information reports that the micro-blogging platform is working on implementing a new payment feature to let people send money to each other.

It is not yet clear whether the Twitter tipping feature would integrate with Jack Dorsey’s other company, Square, which is a financial services, merchant services aggregator, and mobile payment company based in San Francisco.

Dorsey has made absolutely no secret of his love of Bitcoin over the years.

NewsBTC has reported on the Twitter CEO opining that Bitcoin will one day be the currency of the internet and his company Square integrating cryptocurrency payments.

Business, Twitter, Invest, Investment, Start-up, Kochi
A man reads tweets on his phone in front of a displayed Twitter logo. VOA

“Dorsey has been a major investor in the Bitcoin micropayments solution Lightning Network,” said the report.

Dorsey will move to Africa for three-six months this year to “define the future”.

“Sad to be leaving the continent for now. Africa will define the future (especially the bitcoin one!). Not sure where yet, but I’ll be living here for 3-6 months mid-2020. Grateful I was able to experience a small part,” said the Twitter CEO.

Also Read: Apple to Sell 80-85mn iPhones with 5G Connectivity

Dorsey has also hired Bitcoin developers for his payments company.

He is an advocate of digital currency bitcoin but he also says it is “not functional as a currency”. (IANS)