Thursday December 12, 2019
Home Science & Technology Micro-bloggin...

Micro-blogging website Twitter kills its Instant Messaging App before launch in India: Report

They shut the project since the versions of the app that tested out with users anonymously did not get good feedback

0
//
FILE - The Twitter logo appears on a screen in Ventura, California. VOA

New York, December 16, 2016: To attract new users to the platform, micro-blogging website Twitter developed a standalone instant messaging app in India for emerging markets but killed the product without launching it as the company shut down its Bengaluru engineering centre that developed it, a media report claimed on Friday.

According to Buzzfeed, the stand-alone app — for which Twitter spent more than a year developing it — was intended to be an on-ramp for new users to Twitter proper.

NewsGram brings to you current foreign news from all over the world.

The app was built at Twitter’s Indian engineering centre in Bengaluru and blended tweets and instant messages in a single interface. But the company killed it in September this year when it shut down its India engineering centre, the report added.

Twitter intended to identify “influencers” around certain topics — let’s say news or politics or sports and encourage them to create groups of interest within the app.

Twitter users could chat among themselves on the app and they could also subscribe to relevant Twitter accounts whose tweets would be pulled in automatically into these groups.

NewsGram brings to you top news around the world today.

“Twitter did not have that many active users in India, so the idea was that if enough people used the instant messaging app, we could expose a lot of people to tweets without them even going to Twitter in the first place,” Buzzfeed reported, quoting a source as saying.

“Eventually, we hoped they would see the value of signing up for Twitter and directly following as many people as they wanted,” it added.

A project lead in Twitter’s Bengaluru office, who oversaw the instant messaging project, reportedly decided to shut the project since the versions of the app that Twitter tested out with users anonymously did not get good feedback.

Check out NewsGram for latest international news updates.

“It did not test out so well in the market surveys that we did with college students and I think that was one of the reasons why Twitter decided to shelve it,” the rpeort added.

Less than a week after the company announced its global layoffs at the end of October, Twitter India head, Rishi Jaitley, quit after a four-year stint.

Just a couple of days later, Parminder Singh, Twitter’s managing director for Southeast Asia, resigned too. (IANS)

Next Story

Twitter Plans to Develop an Open and Decentralized Standard for Social Media

"New technologies have emerged to make a decentralized approach more viable. Blockchain points to a series of decentralized solutions for open and durable hosting, governance, and even monetization. Much work to be done, but the fundamentals are there," Dorsey added

0
Business, Twitter, Invest, Investment, Start-up, Kochi
A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Twitter CEO Jack Dorsey has announced that his company was funding a small independent team of up to five open source architects, engineers and designers to develop an open and decentralized standard for social media that would help better control abusive and misleading information on its platform.

The goal is to allow Twitter to access and contribute to a much larger corpus of public conversation, “focus our efforts on building open recommendation algorithms which promote healthy conversation, and will force us to be far more innovative than in the past”, Dorsey said in a tweet thread on Wednesday.

The project is called Bluesky and Twitter CTO Parag Agrawal will hire the team for the project.

“There are many challenges to make this work that Twitter would feel right becoming a client of this standard.

“Which is why the work must be done transparently in the open, not owned by any single private corporation, furthering the open & decentralized principles of the internet,” Dorsey said.

TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

Decentralized social networks already exist like Mastodon which is based on an open-source networking protocol called ActivityPub.

Dorsey said the team would not only develop a decentralized standard for social media but also build open community around it, inclusive of companies and organisations, researchers and civil society leaders.

Also Read: Facebook Loses its Place in Glassdoor’s ‘Best Places to Work’ List

“This isn’t going to happen overnight. It will take many years to develop a sound, scalable, and usable decentralized standard for social media that paves the path to solving the challenges listed above.

“New technologies have emerged to make a decentralized approach more viable. Blockchain points to a series of decentralized solutions for open and durable hosting, governance, and even monetization. Much work to be done, but the fundamentals are there,” Dorsey added. (IANS)