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Microsoft Joins Hands with Eros Now to Develop Next-generation Online Video Platform

The collaboration would help Eros transform not only how it delivers streaming services to its consumers but also to reimagine the offerings it can provide

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FILE - Microsoft Corp. signage is seen outside the Microsoft Visitor Center in Redmond, Washington, July 3, 2014. VOA

Over-the-top (OTT) video platform Eros Now on Thursday joined hands with Microsoft to build a next-generation online video platform on the latter”s cloud computing service “Azure”.

“The online video market has brought a paradigm shift in the way technology is used and will be used to enhance the customer journey and user experience. We at Eros Now have been the earliest movers in the adoption of technology which is a core strength of the brand,” Rishika Lulla Singh, CEO-Eros Digital, said in a statement.

Using Microsoft Azure and Azure Media Services, Eros would develop a new, intuitive online video platform that would provide seamless delivery of content for its consumers across geographies and languages, supported by a robust infrastructure including Azure Content Delivery Network (CDN).

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FILE – A sign for Microsoft is seen on a building in Cambridge, Massachusetts, March 18, 2017. VOA

“By using our combined expertise across technology and media, we have an opportunity to build on that foundation and re-imagine entertainment for the rapidly growing audience of digitally-connected consumers in India,” added Peggy Johnson, Executive Vice President, Microsoft.

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The collaboration would help Eros transform not only how it delivers streaming services to its consumers but also to reimagine the offerings it can provide.

“India is one of the fastest-growing digital entertainment and media markets worldwide, driven by the growth in online video content. AI and intelligent cloud tools will be the next drivers of the media business and will impact everything from content creation to consumer experience,” said Anant Maheshwari, President, Microsoft India. (IANS)

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Microsoft Launches Project xCloud Game Streaming Service Preview for Xbox Users

It is time to put Project xCloud to the test in a broader capacity, with a range of gamers, devices, network environments

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Microsoft, Project, xCloud Game
Public preview is a critical phase in our multi-year ambition to deliver game streaming globally at the scale and quality of experience that the gaming community deserves and expects. Pixabay

Tech giant Microsoft has finally launched Project xCloud game streaming service preview for Xbox users in the US, UK, and Korea.

The preview includes four games: Gears 5, Halo 5: Guardians, Killer Instinct and Sea of Thieves.

“Public preview is a critical phase in our multi-year ambition to deliver game streaming globally at the scale and quality of experience that the gaming community deserves and expects,” The Verge quoted Kareem Choudhry, Microsoft’s cloud gaming chief on Monday.

“It is time to put Project xCloud to the test in a broader capacity, with a range of gamers, devices, network environments and real-world use-case scenarios,” he added.

Microsoft, Project, xCloud Game
The preview includes four games: Gears 5, Halo 5: Guardians, Killer Instinct and Sea of Thieves. Pixabay

The company began accepting sign-ups last month for the preview.

As per report, a user need an Android phone or tablet running Android 6.0 or above with Bluetooth 4.0 support, a Microsoft account, and a Bluetooth-enabled Xbox One controller to use Project xCloud.

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Meanwhile, US based search engine giant Google is all set to launch its Stadia game streaming service in November in 14 countries. (IANS)