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Microsoft Surface Go: Stylish 2-in-1 at an Affordable Price (Tech Review)

Overall, the Surface Go stands out for its affordable rates, portability, decent battery life and also for offering enriched media experience

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FILE - Microsoft Corp. signage is seen outside the Microsoft Visitor Center in Redmond, Washington, July 3, 2014. VOA

By Gokul Bhagabati

The onslaught of the Android may have dealt a severe blow to Microsoft’s hardware ambitions but the “Surface” brand has not only survived but also appears to be ready to write a new success story with the launch of the Surface Go two-in-one.

Surface Go allows you to link your Android or iPhone so that you can continue to do on your PC what you were doing on your smartphone.

The device was launched in India at Rs 38,599 for the 4GB RAM and 64GB internal storage variant and the 8GB RAM and 128GB variant at Rs Rs 50,999. With discounts on Flipkart, they started becoming available at lower than the announced price.

The device also supports inking with the Surface Pen but there is a caveat: You will have to shell out some extra money if you want the Type Cover and the Surface Pen.

Let’s see how the 8GB RAM and 128GB variant fared during our use.

The Surface Go looks so slim, light (just about half a kg) and stylish that holding it once immediately arouses the cells in the brain responsible for instilling in people a protective feeling. That cuts the chances of dropping the device, the screen of which is protected by Corning Gorilla Glass 3.

In fact, with the Surface Go, carrying your PC ceases to become a pain as the device can easily fit into almost any bag, without adding much to the weight of your luggage.

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Microsoft Surface Go starts shipping in India. (IANS)

The detachable Type Cover is also quite light but the power adapter is a little bulky.

The 10-inch, two-in-one device brings to users the benefits of the Microsoft Windows 10 operating system, making buyers ready for use of the device from the word go.

If you get tired of holding the device in your hands, you can also make it stand on any flat surface with the help of the hinged kickstand which can be easily folded back.

The feature makes the device particularly suitable for media consumption — streaming videos or movies. We also liked the sound that the dual speakers produced.

Also Read- ASUS Launches its ROG Line-up in India

Powered by the 7th Generation Intel Pentium Gold Processor 4415Y, the device comes equipped with 5MP front camera and an 8MP autofocus rear camera.

COnclusion: Overall, the Surface Go stands out for its affordable rates, portability, decent battery life and also for offering enriched media experience.

In fact, the device is much cheaper than its competitors Apple iPad Pro and Samsung Galaxy Tab S4, both of which are a little lighter and yet sport slightly bigger displays than the Surface Go. (IANS)

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Dynamics of Tourism Growth in India

Ensuring that the tourism infrastructure supply chain is seamless will require not just creating a consistent and informative process

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Fundamentally, for the robust long-term growth of the tourism sector, India must ensure that it is offering an eco-system that is attractive and consistent. Pixabay

The dynamics of industrial growth in India, for all ancillary industries, makes for fascinating reading and analysis. India has embarked on a renewed push towards making the country an attractive tourist destination through a variety of measures such as the “Incredible India 2.0” campaign. Both local and international destinations have wooed domestic Indian tourists. Regardless of whether one considers inbound or outbound tourism, the tourism supply chain provides exciting opportunities for investors and provides pointers towards much-needed infrastructure developments.

At a fundamental level, as India looks to develop further this component of the economy derived from tourism, it is vital to focus on the convergence of marketing & branding (read availability of information regarding possible tourist destinations), accessibility and local infrastructure such as hotels, eateries, transportation and medical facilities. Fundamentally, for the robust long-term growth of the tourism sector, India must ensure that it is offering an eco-system that is attractive and consistent.

Ensuring that the tourism infrastructure supply chain is seamless will require not just creating a consistent and informative process that generates tourist interest, but also a back-to-front infrastructure linkage that delivers the experience. For instance, a trip to the Taj Mahal via the Delhi Airport and the expressway linking Delhi to Agra is vital to ensuring that the branding and marketing of a tourist destination deliver value.

A closer look at the example stated above throws light upon the importance of the airline connectivity, highway and airport infrastructure involved. Additionally, the availability of the local hospitality industry that caters to the spectrum of incoming tourists at the tourist destination is vital. One missing piece in the link renders all other assets relatively incapable of realising full value. On the contrary, a seamless infrastructure linkage system ensures that the various components in the supply chain can operate close to full potential to generate value.

Tourism, Growth, India
At a fundamental level, as India looks to develop further this component of the economy derived from tourism, it is vital to focus on the convergence of marketing & branding (read availability of information regarding possible tourist destinations). Pixabay

For example, exceptional air connectivity to a tourist destination and the availability of hotel infrastructure that caters to a broad spectrum of tourists is rendered relatively ineffective in generating significant tourist traffic without the last-mile road connectivity required between the airport and the final tourist destination. It is vital to underscore that the focus isn’t only on the international tourist, but on both foreign and domestic tourists.

Essentially, as the interlinkages mentioned above will improve, so will the volume of tourist traffic. The capacity for both the government and investors to further develop the cornerstone of the tourism infrastructure linkage stated above has significant multiplier effects for investment opportunities in linked sectors. The luggage industry is a classic example of a sector that will provide investment avenues as the Indian tourism industry develops further. Additionally, not only will the ancillary industries such as luggage grow, but they will also grow in terms of segmentation. With gradually rising incomes, opportunities will be created not just by aggregate market size growth but by tapping into segments such as higher-end luggage demand.

The key takeaway is that as basic tourism infrastructure will grow, linked industries such as luggage, banking and foreign exchange service providers will flourish. Opportunities through market disruptions must be viewed by investors as an avenue to get into growth segments that benefit from tourism growth in India. The opportunity to acquire a foreign exchange business from a larger business group or to get a foothold within the luggage industry must be viewed as an opportunity to tap into the tourism potential.

Indian tourism opportunities must be viewed through a wider lens of tourism that not only caters to traditional hospitality but also builds on the niche opportunities available. Medical tourism is an area that has seen significant growth in the past years and with the infrastructure ecosystem providing support will grow further.

Also Read- Vietnam and Australia to Start Collaborating on Science Initiatives

However, segments such as the meetings (both national and international), incentives, conventions and exhibitions (MICE) and wedding destination need more significant focus in India. Infrastructure creation that will allow India to gain a foothold in the MICE tourism space gradually is vital. Not only will there be direct earnings, but existing hospitality assets will be able to ramp up their returns on the back of adequate MICE infrastructure.

The tourism industry going further offers significant opportunities to India to generate jobs, more GDP and investment opportunities. Further building on the available opportunities through a well-planned and holistic approach is urgently required. (IANS)