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By Dora Mekouar
As once-iconic brands like Tiffany & Co., Harley Davidson and the Gap grappled with declining sales, one of the nation’s largest retailers was busy making some in-store changes.
Target started offering more organic and natural food, stepped up designer collaborations with up-and-coming brands, added a line of gender-neutral children’s decor, and created a showroom-style area to showcase the latest in home decor.
The in-store experience remains critical. Even though more people than ever are shopping online, just 11% of all retail sales occur over the internet. A full 89% of all retail purchases happen the traditional way, by walking into a store, according to the U.S. Department of Commerce.
Target, the 8th largest retailer in the country, made tweaks to its stores in hopes of appealing to one particular kind of consumer.
“Target was really stuck in neutral and then was able to innovate through its stores, innovate through its digital, and, all the sudden, was able to again drive growth with millennials,” says Jason Dorsey, president and lead millennial researcher at the Center for Generational Kinetics.
America’s retailers are taking notice now that millennials have overtaken aging baby boomers as the country’s largest living generation of adults. And it’s a generation that differs from their parents when it comes to their consumer tastes. For starters, they’re more adventurous and want to try something new. They’re also interested in connecting with brands that feel authentic.
“What millennials tell us is that an authentic brand is candid. It has a personality. The brand itself has very distinct values, a distinct voice, and it has a candor to it that they can relate to, identify with, and trust,” Dorsey says, adding that convenience is also key.
“This generation has been conditioned to be able to order everything through a small screen and if you make it hard or difficult or too many steps, then they’re not choosing to go that route.”
Millennials are expected to be big spenders over the next decade as they begin to buy and furnish new homes and start having children. Brands that fail to appeal to these influential young shoppers — who are currently in their mid-20s to late 30s — can quickly find themselves in trouble.
“Millennials are more hesitant to buy legacy big brands that they think don’t really understand or get them or their priorities,” Dorsey says. “You see this a lot in alcohol where you’ve seen a move away from your Bud Light, Coors Light, those type of brands and into craft beers, things that are seen as more unique, hard ciders, just a variety of other options that millennials feel better represents them, sort of more of a unique experience.”
Being seen as not unique or different has had an impact on brands the baby boomer generation — those between 55 and 75 — once helped make iconic.
After an extended sales slump, Tiffany & Co. is currently in the process of being acquired by the same French luxury group that owns Louis Vuitton and Sephora. Millennials haven’t shown much interest in the 200-year-old retailer’s signature rings, necklaces and bracelets that were once prized by their parents.
Harley Davidson motorcycles, which represented freedom and the unlimited possibilities of the open road to older generations, now faces being left behind by millennials who are more interested in using ride-sharing apps to get around.
Harley-Davidson recently reported its worst quarterly sales in recent history, continuing a slide that began in 2014.
And there was a time when American teenagers thought nothing was cooler than wearing the Gap’s chino pants and branded sweatshirts. But today’s hipsters aren’t buying the retailer’s offerings, which industry experts say haven’t changed much in the last 20 years.
How millennials want to be seen, particularly through social media, is another big driver of millennial purchases, according to Dorsey.
“You know millennials are the most photographed generation of adults in history,” he says. “How millennials want to see themselves really impacts what they buy in terms of, ‘Does this brand, product or service alignment my values? Does the store … treat people well? If it’s a restaurant, is the food responsibly sourced?’ All of these things are suddenly playing in that consumer narrative.”
The good news for retailers is that millennial dollars are still very much up for grabs, but it is up to the brands to figure out how to appeal to young shoppers who have very specific ideas about how and what they want to eat and buy. (VOA)
By Monika Manchanda
Eating fruits is one of the most satisfying ways to tackle sweet-tooth cravings while meeting your nutritional needs. Despite many studies and research on fruit consumption in diabetes, there are a lot of speculations on the right kind of fruit consumption and its relation to blood sugar levels.
Eating seasonal and locally available fruit has many health benefits ranging from reducing sugar and inflammation levels to fighting high blood pressure -- thanks to their abundant vitamins and mineral presence! They are a powerhouse of antioxidants like vitamins A, B, C, E, and minerals like iron, calcium, magnesium, and fiber.
The fruits listed below are not just diabetic-friendly but are loaded with fiber and water content which can slow down the sugar spikes and sugar absorption rate. Apples are not just nutritious and filling; According to a study, they are significantly associated with a lower risk of type 2 diabetes if consumed in moderation. Turns out there is a truth in the old saying, "An apple a day keeps the doctor away", after all!
Apples are not just nutritious and filling; According to a study, they are significantly associated with a lower risk of type 2 diabetes if consumed in moderation. | Photo by Pierpaolo Riondato on Unsplash
Avocados are a great source of healthy fats and more than 20 vitamins and minerals. They are high in fibers as well, and have been linked with lowering the risk of diabetes. Berries: Adding berries is one of the best ways to add a variety to your diabetes-friendly diet. You can choose from blackberries, blueberries, or strawberries because all of them are power-packed with antioxidants, vitamins, and fibers. Papaya is rich in natural oxidants, which makes it a perfect pick for people with diabetes. It reduces the chances of future cell damage.
Star fruit: This sweet and sour fruit is rich in dietary fiber and vitamin C. It also positively impacts anti-inflammatory processes and can help repair cell damage, and it has minimal fruit sugars as well. Kiwi fruit is an excellent source of Vitamin E, K, and potassium, and they are low in fruit sugars as well, which makes it a perfect diabetic-friendly fruit.
Avocados are a great source of healthy fats and more than 20 vitamins and minerals. | Photo by Kristine Wook on Unsplash
Melons (Musk melon and watermelon): Powerful hydrating fruits like cantaloupe and melons are recommended for people with diabetes, and people with the risk of developing diabetes. Eat-in moderation for multiple nutritional benefits like fiber, potassium, magnesium, vitamin B, and C. Dragon fruit is full of dietary fibers, vital vitamins, minerals, and antioxidants.
Pear are nutrient-rich, and they are known to fight inflammation and improve digestion.? Studies also suggest that consuming pears along with a healthy diet reduces the risk of type 2 diabetes. Orange: This citrus fruit is full of fiber that helps slow down sugar absorption into the bloodstream, and its vitamin C component helps improve immunity levels.
Add fruit to your salads to enjoy their goodness with a sprinkle of cinnamon, it tastes better and reduces sugar spikes . | Photo by Jo Sonn on Unsplash
Add fruit to your salads to enjoy their goodness with a sprinkle of cinnamon, it tastes better and reduces sugar spikes . Add nuts like walnuts and almonds to complement your fruit snack. you can also add flaxseeds to balance the glycemic load in the body. (IANS/ MBI)
Keywords: Diabetics, Apples, Star fruit, Pear, Melons, Kiwi fruit
By Nimerta C Sharan
Your monthly round up of the latest lifestyle launches, from luxury indulgences to artisanal creations, here's what you can look forward to :
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags 'Artycapucines - Chapter 3'. Six internationally -- acclaimed artists have transformed the black canvas of the timeless Capucines bag into beautiful art pieces. Each bag will be available in a limited edition of 200 and will be released worldwide at the end of October 2021.
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags. | Photo by Erik Mclean on Unsplash
Add To Cart
Looking for a quick festive fashion fix for you and your loved ones? E-commerce giant AJIO has announced it's hottest fashion sale starting September 30, 2021. The shopping platform has roped in stylista Sonam Kapoor as the face of the sale that will offer more than 2500 brands at discounted prices.
E-commerce giant AJIO has announced it's hottest fashion sale starting September 30, 2021. | Photo by Mitchell Luo on Unsplash
The country's leading design house, Good Earth, in collaboration with textile designer Madeline Weinrib will present its collection of 'butah' motif dinnerware and home textiles at the Metropolitan Museum of Arts, New York. The 'Heirloom Project' that honours diverse Islamic design techniques will display curated products from across the globe.
The 'Heirloom Project' that honours diverse Islamic design techniques will display curated products from across the globe. | Photo by Jean Vella on Unsplash
Sweet dreams are made of this! Iconic French patisserie Laduree has opened its first Indian outpost at Delhi's upscale Khan Market. Spread over three floors, the bakery currently has twelve macaron flavours, their signature pastries and tea cakes and other brunch and high-tea items on the menu. Bon appetit.
Iconic French patisserie Laduree has opened its first Indian outpost at Delhi's upscale Khan Market. | Pixabay
Bright And Beautiful
Raw Mango's latest festive edit 'Moomal' goes live on their website on September 26, 2021. Inspired by the richness and diversity of Rajasthan, the collection consists of organza and silk saris and shararas, gota lehengas and kurtas and embroidered odhnis. The colours and silhouettes are just right for the upcoming festive season. (IANS/ MBI)
Raw Mango's latest festive edit 'Moomal' goes live on their website on September 26, 2021. | Photo by Souravi Sinha on Unsplash
Keywords: Lifestle, AJIO, sale, Deepika PAdukone, saris, Motifs, artisan, art
Actress Kangana Ranaut has talked about how her weight adjustments for her latest 'Thalaivii' that "messed up many things" in her body and left her with "permanent stretch marks". For her role in the film, based on the life of late Tamil Nadu Chief Minister and former actress J. Jayalalithaa, Kangana had to gain 20kg and undergo major physical transformation several times.
She took to Instagram to share her experience, detailing that doing all that over the six months period left her with "permanent stretch marks". "Gaining 20 kgs in 6 months and loosing it all within 6 months that too in my thirties messed up many things in my bodya I also have permanent stretch marks as well but art comes to life with a price and more often than not price is the artist him/herself," she wrote.
"Thalaivii" showcases the varied aspects of Jayalalithaa's life, tracing her journey as an actress at a young age to becoming the face of Tamil cinema, as well as the rise of the revolutionary leader who changed the course of the state's politics. Talking about her upcoming works, Kangana currently has 'Dhaakad'.
She is also shooting for her next 'Tejas', where she plays a fighter pilot. The Indian Air Force was the first of the country's defence forces to induct women into combat roles in 2016. The film takes inspiration from the landmark event. 'Tejas' is directed by debutant Sarvesh Mewara. The film will be RSVP's second film which pays a tribute to the Indian military after the immensely successful film "Uri: The Surgical Strike" which was released in January 2019. (IANS/ MBI)
Keywords: Kangana Ranaut, Thalaivii, bollywood, stretc marks, actress, tamil cinema