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Millennials Prefer Intelligence Above Looks: Survey

Intelligence above looks for millennials, reveals OkCupid survey

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OkCupid survey
Younger generation reveals their preference in an OkCupid survey. Pixabay

Do you think looks precede intelligence? Well, millennials find intelligence way more appealing than looks, according to a survey.

According to the data gathered from users of dating app OkCupid, 83 per cent women and 79 per cent men find intelligence way more appealing than looks.

When it comes to the kind of relationship they want, 72 per cent believe that traditional gender roles, such as men being heads of households and not house-husbands, or women taking care of chores and children or changing their names, have no place in their lives now.

Another finding points out that 89 per cent of users will choose to be with a partner in a serious relationship even if they can’t have children. As many as 68 per cent of the users says that they don’t believe marriage is mandatory for two people in love.

Also Read: Goma, City of Nearly 2 Million People on High Alert after First Transmission of Ebola

OkCupid
Brains over Beauty, Millennials reveal their preference in recent survey by OkCupid. Pixabay

The data has been gathered from an average of over 86,000 respondents in India with an aim to understand what Indian millennials want from life and relationships. The data has been gathered through the questions on the app, which is coming out #FindMyKind campaign, which the new and existing users answer to match better with their potential partners.

A majority of respondents (88 per cent) will support their friend in following their passion over high-paying jobs that they don’t love. (IANS)

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Love is Central to Friendship on Snapchat in India

The friendship approach, however, is changing for the youngest generations however

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Snapchat Logo. VOA

Love is central to friendship on Snapchat in India and the country is among few that hosts large friend groups on the photo-messaging app, the company said on Tuesday.

On average, Indians have about six best friends, while the UK ranks the lowest with just nearly two or three best friends per person. On the other hand, Saudi Arabians have an average of 6.6 score on the larger friend-circle index, revealed a Snapchat survey.

According to the survey, whether in person or online, interactions with friends leave Indians with overwhelmingly positive emotions.

“Loved” (55 per cent in person versus 43 per cent online), “happy” (48 per cent in person versus 46 per cent online) and “supported” (43 per cent in person versus 36 per cent online) are the three most reported.

A third of Indians said their best friend is the opposite sex — more than any other country outside of the US.

While 63 per cent Indians consider “honesty” an important trait to have in a friend, 47 per cent value virtues like “humour” and “lightheartedness”.

“While friendship may be different across regions and age groups, it plays a universally central role in our happiness and we are committed to finding new ways to celebrate and elevate it through Snapchat,” said Amy Moussavi, Snap Inc. Head of Consumer Insights.

Out of nearly 186 million global users, Snapchat has over 11 million users in India. Snapchat is bullish on India and has released a beta version of its iPhone app with support for eight new languages, five of which are Indian languages.

snapchat, lens challenge
Snapchat lets users report bullying or offensive content on its platform by pressing and holding on the Snap, and then tapping the flag button. Pixabay

The company made its first product push for the India market in November last year, by launching a localized version of its content discovery platform Discover.

Interestingly, not only do people in India have more friends overall, they also want more, with 45 per cent of respondents indicating they would like to expand their social circle.

In the survey, Amit Desai, a lecturer of anthropology at the London School of Economics, suggested that the approach to friendship differs from ‘the East’ to ‘the West.’

In many Asian countries, including India, “friendship is more relational and focuses on seeking out an array of new and different friends who bring alternative but complementary qualities to the relationship”.

To explore how culture, age, and technology shapes preferences and attitudes related to friendship, Snapchat conducted a global survey of 10,000 people across India, Australia, France, Germany, Malaysia, Saudi Arabia, the UAE, the UK and the US.

Also Read: Apple Releases First Upcoming Beta of its Upcoming iPhone, iPad OS

The friendship approach, however, is changing for the youngest generations however.

“Gen Z is starting to turn away from such large friendship circles, with the lowest average (5.2) compared to Gen X having the most (7.5),” said the survey.

Gen Z are also half as likely as Gen Y to consider friends having a large social group they can tap into, to be an important trait. (IANS)