Sunday April 22, 2018
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Mindtree launches Decision Moments for Marketers

"Decision Moments" -- a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions

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Microsoft to pay $250,000 to help them catch chip bugs. Wikimedia Commons
Microsoft's Sangam is a cloud-based platform. Wikimedia Commons
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  • MindTree is built on Microsoft Azure platform
  • It has launched a new software for marketers
  • The “Decision Moments”  help marketers to better direct their marketing investments

MindTree, a global digital transformation and technology services company, on Monday launched “Decision Moments” — a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions.

“Marketers are evaluating ways to deliver connected experiences in the right context across touchpoints to their customers. Taking the data science view will help marketers unearth and apply insights to achieve their marketing goals,” said Sreedhar Bhagavatheeswaran, Senior Vice President and Global Head – Digital Business for Mindtree, in a statement.

Microsoft's 99DOTS initiative helping TB patients in India
This will help marketers take faster decisions. Wikimedia Commons

“The data-driven experience delivered by Adobe Experience Cloud coupled with consumer insights from ‘Decision Moments’ would effectively influence and engage customers at multiple micro-moments across touchpoints,” Bhagavatheeswaran added.

Also Read: Microsoft offers $250,000 to identify chip bugs

Mindtree built “Decision Moments” to help marketers to better direct their marketing investments and it is designed to integrate with the digital footprints from Adobe Experience Cloud and enrich it with offline and third-party data.

“Mindtree’s ‘Decision Moments’ platform will use Adobe Experience Cloud to drive higher conversions, increase lifetime value and speed to market,” added Jay Dettling, Vice President, Global Partners, Adobe. IANS

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Novel Security Tools Announced By Microsoft

Microsoft launches new security tools for IoT, Edge devices!

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The logo of Microsoft
Microsoft Logo. Pixabay

To help enterprises secure their data and networks against growing cyber attacks, Microsoft has announced new intelligent security tools and technologies for Internet of Things (IoT) and edge devices.

The company introduced “Azure Sphere”, the industry’s first holistic platform to create secured, connected microcontroller unit (MCU) devices on the “intelligent edge”.

MCU-powered devices are the most populous area of computing, with roughly nine billion new devices every year.

The company also unveiled several new intelligent security features for its Microsoft 365 commercial Cloud offering — designed to help IT and security professionals simplify how they manage security across their enterprises.

Microsoft's building.
The office building of Microsoft. Pixabay

“As last year’s devastating cyber attacks demonstrated, security threats are evolving and becoming even more serious,” Microsoft President Brad Smith said in a statement late on Monday.

“The tech sector’s innovations need to accelerate to outpace security threats. Today’s steps bring important security advances not just to the cloud, but to the billions of new devices that are working on the edge of the world’s computer networks,” Smith added.

MCUs are found in everything — from toys and household appliances to industrial equipment – and with “Azure Sphere”, Microsoft extends the boundaries of the “intelligent edge” power and secure this category of devices.

To help teams stay prepared and ahead of threats, the company released “Microsoft Secure Score” and “Attack Simulator”.

“Secure Score” makes it easier for organisations to determine which controls to enable to help protect users, data and devices by quickly assessing readiness and providing an overall security benchmark score.

“Attack Simulatora, part of Office 365 Threat Intelligence, lets security teams run simulated attacks — including mock ransomware and phishing campaigns — to event-test their employees’ responses and tune configurations accordingly.

With the latest Windows 10 update, now in preview, “Windows Defender Advanced Threat Protection” (ATP) works across other parts of Microsoft 365 to include threat protection and remediation spanning Office 365, Windows and Azure.

Also Read: Microsoft brings enhanced security features to Office 365

“Also available today in preview, and with the upcoming Windows 10 update, are new automated investigation and remediation capabilities in Windows Defender ATP, leveraging Artificial Intelligence and Machine Learning to quickly detect and respond to threats on endpoints, within seconds, at scale,” the company said.

It also announced a new “Microsoft Intelligent Security Association” for security technology partners so they can benefit from, and contribute to.

Members of the association will be able to create more integrated solutions for customers that provide greater protection and detect attacks more quickly.  IANS

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