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Mindtree launches Decision Moments for Marketers

"Decision Moments" -- a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions

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Microsoft
Microsoft's new Surface products include 1st-ever headphones. Wikimedia Commons
  • MindTree is built on Microsoft Azure platform
  • It has launched a new software for marketers
  • The “Decision Moments”  help marketers to better direct their marketing investments

MindTree, a global digital transformation and technology services company, on Monday launched “Decision Moments” — a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions.

“Marketers are evaluating ways to deliver connected experiences in the right context across touchpoints to their customers. Taking the data science view will help marketers unearth and apply insights to achieve their marketing goals,” said Sreedhar Bhagavatheeswaran, Senior Vice President and Global Head – Digital Business for Mindtree, in a statement.

Microsoft's 99DOTS initiative helping TB patients in India
This will help marketers take faster decisions. Wikimedia Commons

“The data-driven experience delivered by Adobe Experience Cloud coupled with consumer insights from ‘Decision Moments’ would effectively influence and engage customers at multiple micro-moments across touchpoints,” Bhagavatheeswaran added.

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Mindtree built “Decision Moments” to help marketers to better direct their marketing investments and it is designed to integrate with the digital footprints from Adobe Experience Cloud and enrich it with offline and third-party data.

“Mindtree’s ‘Decision Moments’ platform will use Adobe Experience Cloud to drive higher conversions, increase lifetime value and speed to market,” added Jay Dettling, Vice President, Global Partners, Adobe. IANS

Next Story

Microsoft Launches Smart Phonetic Keyboards for 10 Indian Languages

The updated keyboards have automatically been made available with the recent Windows 10 update

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Microsoft
Logo of Microsoft outside it's office. Pixabay

In a bid to further allow users personalise their Windows 10 experience, software giant Microsoft on Monday launched smart phonetic keyboards for 10 Indian languages as part of its May 2019 update.

The updated phonetic keyboards have been made available in languages including Hindi, Bangla, Tamil and Marathi amongst others, the company said in a statement.

The keyboards would allow users to work in their preferred languages without having to purchase customised Indic hardware keyboards or stickers.

cyber spies, identities
FILE – A man types on a computer keyboard in this illustration, Feb. 28, 2013. VOA

The technology would let users input transliterated text using the existing keyboards and then convert text from one script to another, depending on the target language.

The new tools would not only help in making computing inclusive, but they are also expected to improve typing speed and accuracy in Indian languages by at least 20 per cent along with making it easier to make regional symbols like the Indian numerals easier to input, the company said.

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With this, the software giant moves forward in its aim to integrate virtual keyboards as part of its Windows operating system.

The updated keyboards have automatically been made available with the recent Windows 10 update. (IANS)