Wednesday September 19, 2018
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Mindtree launches Decision Moments for Marketers

"Decision Moments" -- a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions

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Microsoft not to accept new Windows 8 apps after October 31. Wikimedia Commons
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  • MindTree is built on Microsoft Azure platform
  • It has launched a new software for marketers
  • The “Decision Moments”  help marketers to better direct their marketing investments

MindTree, a global digital transformation and technology services company, on Monday launched “Decision Moments” — a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions.

“Marketers are evaluating ways to deliver connected experiences in the right context across touchpoints to their customers. Taking the data science view will help marketers unearth and apply insights to achieve their marketing goals,” said Sreedhar Bhagavatheeswaran, Senior Vice President and Global Head – Digital Business for Mindtree, in a statement.

Microsoft's 99DOTS initiative helping TB patients in India
This will help marketers take faster decisions. Wikimedia Commons

“The data-driven experience delivered by Adobe Experience Cloud coupled with consumer insights from ‘Decision Moments’ would effectively influence and engage customers at multiple micro-moments across touchpoints,” Bhagavatheeswaran added.

Also Read: Microsoft offers $250,000 to identify chip bugs

Mindtree built “Decision Moments” to help marketers to better direct their marketing investments and it is designed to integrate with the digital footprints from Adobe Experience Cloud and enrich it with offline and third-party data.

“Mindtree’s ‘Decision Moments’ platform will use Adobe Experience Cloud to drive higher conversions, increase lifetime value and speed to market,” added Jay Dettling, Vice President, Global Partners, Adobe. IANS

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Microsoft Releasing its Redesigned MS Outlook For Windows, Web users

More enhancements would keep coming over the next few months with updated features

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Redesigned MS Outlook reaching Windows, Web users. Pixabay

Microsoft is releasing the redesigned version of its personal information manager Outlook to Windows and Web users with improved search options, simplified ribbon (toolbars at the top of the window) and options to control and personalise inboxes.

The revamped version of “Outlook” comes with provisions of finding files quicker in the inbox, suggested replies, simplified event creation option and smart-room suggestion to help users find the best rooms for meetings based on time, availability and preferences, Gabriel Valdez from the tech and marketing team for Outlook, Microsoft wrote in a blog post on Tuesday.

Additionally, the “Outlook” redesign also incorporates simpler ways to the “add-in” experience that brings the user’s most used apps into the inbox for faster multitasking, including saving an email directly to notebook, translating emails on the fly or peer-to-peer paying.

“You can also install more add-ins from the Office Store-simply open an email, click the drop-down menu, and select Get Add-ins. Once installed, add-ins will show up in the drop-down menu. You can also choose to pin frequently used add-ins,” wrote Valdez.

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A sign for Microsoft is seen on a building in Cambridge. VOA

Microsoft has also added more ways to manage groups in refreshed “Outlook” version like faster and simpler group creation, richer group card, more efficient group email triage and group Files view that would focus on the latest file activity and group management.

More enhancements would keep coming over the next few months with updated features.

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“Based on your feedback, we’ll iterate, improve, refine, or discard them,” Valdez added.

The new Outlook is not yet available on Mac, but the redesign is available now for Windows users in the “Targeted programme” while “Targeted Release” users would get it in the next few weeks. (IANS)

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