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Mindtree launches Decision Moments for Marketers

"Decision Moments" -- a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions

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  • MindTree is built on Microsoft Azure platform
  • It has launched a new software for marketers
  • The “Decision Moments”  help marketers to better direct their marketing investments

MindTree, a global digital transformation and technology services company, on Monday launched “Decision Moments” — a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions.

“Marketers are evaluating ways to deliver connected experiences in the right context across touchpoints to their customers. Taking the data science view will help marketers unearth and apply insights to achieve their marketing goals,” said Sreedhar Bhagavatheeswaran, Senior Vice President and Global Head – Digital Business for Mindtree, in a statement.

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This will help marketers take faster decisions. Wikimedia Commons

“The data-driven experience delivered by Adobe Experience Cloud coupled with consumer insights from ‘Decision Moments’ would effectively influence and engage customers at multiple micro-moments across touchpoints,” Bhagavatheeswaran added.

Also Read: Microsoft offers $250,000 to identify chip bugs

Mindtree built “Decision Moments” to help marketers to better direct their marketing investments and it is designed to integrate with the digital footprints from Adobe Experience Cloud and enrich it with offline and third-party data.

“Mindtree’s ‘Decision Moments’ platform will use Adobe Experience Cloud to drive higher conversions, increase lifetime value and speed to market,” added Jay Dettling, Vice President, Global Partners, Adobe. IANS

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Kaizala App Now Helping Over 1,000 Indian Firms to Boost Workplace Productivity: Microsoft

Microsoft Kaizala is available as a free mobile app on Android, iOS and Windows platforms for individual users

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Kaizala app helping 1,000 Indian firms boost workplace productivity: Microsoft. Pixabay

Microsoft on Thursday announced that its enterprise social network app Kaizala is now helping over 1,000 government and private businesses in India improve workplace productivity and streamline growth.

The company also said it will expand the reach of Kaizala — launched in India last year and now available in 18 languages across 28 markets in Asia, Middle East, Africa and South America — to Office 365 commercial plans worldwide.

“Kaizala, with Cloud scale and enterprise security, is enabling organisations to achieve more by empowering employees, engaging customers and enhancing workplace productivity. We are delighted with the rapid adoption in just over a year,” said Anant Maheshwari, President, Microsoft India.

Developed by the Microsoft Garage team, Kaizala allows people to be connected in a group, create hierarchy-based access to a group and create groups within groups.

Microsoft also announced new features in Kaizala, like “Me Chat” and “Persistent Chat” along with video and voice calling and web app.

“Kaizala is a chat-based communication and data management tool. It is an enterprise ready, compliant and secure chat app, offering organisations easy and simple way to share data for insightful decision making and gives employees an easy-to-use solution for efficient collaboration and improved productivity,” explained Rajiv Kumar, Corporate Vice President, Microsoft.

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A sign for Microsoft is seen on a building in Cambridge. VOA

Backed by Microsoft’s Azure platform, organisations like YES Bank, UPL, Alembic Pharmaceuticals, Shopper’s Stop and Eureka Forbes are using the Kaizala app.

“Microsoft Kaizala serves as an Electronic Medical Record, with no attendant cost, and the patient’s data is shared across the group of treating doctors and nurses,” said Dr Devi Shetty, Founder and Chairman, Narayana Health who is one of the early adopters of Microsoft Kaizala.

“All group members monitor a patient’s treatment and make interventions in real time,” he added.

The customers are using Kaizala to bridge gap between employees, extended workforce and customers; share information among employees; collect data from the field through polls or surveys; track movement of first line workers; and get real-time analytics on integration with Office 365, said the company.

Also Read- Facebook Dismisses Report of Journalists’ Frustration With Fact-Checking

Earlier this year, Microsoft enabled digital payments services on Kaizala in India. The UPI payment integration on Microsoft Kaizala works with all the banks that are already participating in UPI.

Microsoft Kaizala is available as a free mobile app on Android, iOS and Windows platforms for individual users. (IANS)