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Mindtree launches Decision Moments for Marketers

"Decision Moments" -- a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions

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Microsoft
Microsoft's new Surface products include 1st-ever headphones. Wikimedia Commons
  • MindTree is built on Microsoft Azure platform
  • It has launched a new software for marketers
  • The “Decision Moments”  help marketers to better direct their marketing investments

MindTree, a global digital transformation and technology services company, on Monday launched “Decision Moments” — a data science platform which is built on the Microsoft Azure Platform and now leverages Adobe Experience Cloud to help marketers drive faster conversions.

“Marketers are evaluating ways to deliver connected experiences in the right context across touchpoints to their customers. Taking the data science view will help marketers unearth and apply insights to achieve their marketing goals,” said Sreedhar Bhagavatheeswaran, Senior Vice President and Global Head – Digital Business for Mindtree, in a statement.

Microsoft's 99DOTS initiative helping TB patients in India
This will help marketers take faster decisions. Wikimedia Commons

“The data-driven experience delivered by Adobe Experience Cloud coupled with consumer insights from ‘Decision Moments’ would effectively influence and engage customers at multiple micro-moments across touchpoints,” Bhagavatheeswaran added.

Also Read: Microsoft offers $250,000 to identify chip bugs

Mindtree built “Decision Moments” to help marketers to better direct their marketing investments and it is designed to integrate with the digital footprints from Adobe Experience Cloud and enrich it with offline and third-party data.

“Mindtree’s ‘Decision Moments’ platform will use Adobe Experience Cloud to drive higher conversions, increase lifetime value and speed to market,” added Jay Dettling, Vice President, Global Partners, Adobe. IANS

Next Story

AI Helping Differently-abled to Become More Independent: Microsoft

The showcase will feature technology-based projects from non-profit organisations, assistive technologies developed by leading technology companies, Microsoft partners as well as Microsoft solutions, the company added

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Microsoft, Taiwan AI
A man walks past a Microsoft sign set up for the Microsoft BUILD conference at Moscone Center in San Francisco, April 28, 2015. VOA

Cloud and Artificial Intelligence (AI) solutions are empowering differently-abled people with tools that support independence and productivity, a top Microsoft executive said here on Friday.

The software giant last year launched its five-year, $25 million “AI for Accessibility” programme that harnesses the power of AI to amplify human capability for the more than one billion people around the world with a disability.

“At Microsoft, we believe there are no limits to what people can achieve when technology reflects the diversity of everyone who uses it,” Sriram Rajamani, Managing Director, Microsoft Research India, said on the inaugural day of the two-day “Accessibility Summit – Empowering for Inclusion” here.

Real time speech-to-text transcription, computer vision capabilities and predictive text functionality are just a few examples of how AI is useful to people with disabilities.

Microsoft
Logo of Microsoft outside it’s office. Pixabay

Inaugurating the summit, Shakuntala Doley Gamlin, Secretary, Department of Empowerment of Persons with Disabilities at the Social Justice and Empowerment Ministry, said that a strong public-private partnership can go a long way in empowering the differently-abled with equal access and opportunity.

Microsoft hosted the summit in collaboration with the National Association of the Deaf and National Centre for Promotion of Employment of Disabled People (NCPEPD), a non-profit organisation.

Also Read- Hacker Who Stole Over 600 mn Account Details Strikes Again

The two-day conference will also combine a rich mix of master classes and access to Microsoft’s “AI for Accessibility” resources for the developer community with a showcase of inclusive technology, Microsoft said.

The showcase will feature technology-based projects from non-profit organisations, assistive technologies developed by leading technology companies, Microsoft partners as well as Microsoft solutions, the company added. (IANS)