Sunday October 20, 2019

“Modern” Families in India, Today Adopting So Called “Old-Style” Habit of Cooking with Desi Ghee

They are, however, not alone

0
//
Modern, Families, India
Three years ago, this family made a switch to "desi ghee" (clarified butter), again apparently because of its health benefits. Flickr

All the members of New Delhi-based S. Rahul’s family are health-conscious. That’s the reason why olive oil bottles, often perceived to be a healthier option compared to other cooking oils, made way to their kitchen. Three years ago, this family made a switch to “desi ghee” (clarified butter), again apparently because of its health benefits.

They are, however, not alone. More and more “modern” families in India today are adopting the so called “old-style” habit of cooking with desi ghee. What is more, even doctors and nutritionists agree that when consumed in limited quantity, it can strengthen your bone and boost immunity.

“Desi ghee is considered as one of the best immunity boosters in Indian society. It is beneficial for our eyesight, digestive system and even strengthens bones. Desi ghee also promotes healthy skin and hair,” Priyanka Rohtagi, Chief Clinical Nutritionist at Indraprastha Apollo Hospitals, told IANS.

“It is a great antibiotic and helps during cold and cough. It is also used on wounds to speed up healing. During pregnancy, desi ghee provides nourishment to both the mother and the child as they need more nutrients,” she said.

Modern, Families, India
All the members of New Delhi-based S. Rahul’s family are health-conscious. Flickr

Rahul, however, made the decision to switch to desi ghee not on the basis of recommendations of any doctor or nutritionist. He said some YouTube videos explaining the benefits of desi ghee influenced his decision.

“We relied on olive oil before, but we have switched to desi ghee now as it does not burn a hole in your pocket and is also good for health because of its anti-inflammatory properties. It has also eased my psoriasis symptoms,” Rahul claimed.

“After trying desi ghee, we found that it helped us reduce weight while my parents too have stopped complaining about joint pains,” he added.

Desi ghee is made by gently heating cow milk butter. The process becomes complete once the water is evaporated and the fat is separated from the milk solids.

Also Read- Infosys Opens Technology Centre at Phoenix in Arizona, US, to Accelerate Innovation for Its American Enterprises

“Ghee primarily contains saturated fatty acids and is rich in vitamins A, E and K2. It is also rich in Conjugated Linoleic Acid (CLA) and Butyrate, both of which have powerful health benefits,” B.L. Agarwal, Associate Director, Cardiology, at Jaypee Hospital in Noida, told IANS.

“A normal adult can consume 1-2 table spoons of ghee per day. Apart from that, this quantity can be slightly changed depending upon the quantity of work out one is doing,” Agarwal said.

However, desi ghee should be consumed judiciously as it results in obesity and people suffering from any heart disease, kidney ailment or cholesterol should avoid or limit its consumption, Rohtagi stressed.

“Those who have vitamin A, D, E and K deficiency should take desi ghee in moderation. Consuming desi ghee regularly is excellent for joint health and can act as a lubricant,” said Shalini Bliss, Head Nutritionist and Dietician, Columbia Asia Hospital in Gurugram.

Modern, Families, India
That’s the reason why olive oil bottles, often perceived to be a healthier option compared to other cooking oils, made way to their kitchen. Flickr

“It is also helpful in the treatment of osteoarthritis and rheumatoid arthritis,” she added.

Also Read- Facebook Business Pages Have More Negative Posts Than Positive Ones

However, consumers should keep in mind that desi ghee contains saturated fat and overdose for a long time can increase cholesterol level, which is not good for the body, experts said. (IANS)

Next Story

Dynamics of Tourism Growth in India

Ensuring that the tourism infrastructure supply chain is seamless will require not just creating a consistent and informative process

0
Tourism, Growth, India
Fundamentally, for the robust long-term growth of the tourism sector, India must ensure that it is offering an eco-system that is attractive and consistent. Pixabay

The dynamics of industrial growth in India, for all ancillary industries, makes for fascinating reading and analysis. India has embarked on a renewed push towards making the country an attractive tourist destination through a variety of measures such as the “Incredible India 2.0” campaign. Both local and international destinations have wooed domestic Indian tourists. Regardless of whether one considers inbound or outbound tourism, the tourism supply chain provides exciting opportunities for investors and provides pointers towards much-needed infrastructure developments.

At a fundamental level, as India looks to develop further this component of the economy derived from tourism, it is vital to focus on the convergence of marketing & branding (read availability of information regarding possible tourist destinations), accessibility and local infrastructure such as hotels, eateries, transportation and medical facilities. Fundamentally, for the robust long-term growth of the tourism sector, India must ensure that it is offering an eco-system that is attractive and consistent.

Ensuring that the tourism infrastructure supply chain is seamless will require not just creating a consistent and informative process that generates tourist interest, but also a back-to-front infrastructure linkage that delivers the experience. For instance, a trip to the Taj Mahal via the Delhi Airport and the expressway linking Delhi to Agra is vital to ensuring that the branding and marketing of a tourist destination deliver value.

A closer look at the example stated above throws light upon the importance of the airline connectivity, highway and airport infrastructure involved. Additionally, the availability of the local hospitality industry that caters to the spectrum of incoming tourists at the tourist destination is vital. One missing piece in the link renders all other assets relatively incapable of realising full value. On the contrary, a seamless infrastructure linkage system ensures that the various components in the supply chain can operate close to full potential to generate value.

Tourism, Growth, India
At a fundamental level, as India looks to develop further this component of the economy derived from tourism, it is vital to focus on the convergence of marketing & branding (read availability of information regarding possible tourist destinations). Pixabay

For example, exceptional air connectivity to a tourist destination and the availability of hotel infrastructure that caters to a broad spectrum of tourists is rendered relatively ineffective in generating significant tourist traffic without the last-mile road connectivity required between the airport and the final tourist destination. It is vital to underscore that the focus isn’t only on the international tourist, but on both foreign and domestic tourists.

Essentially, as the interlinkages mentioned above will improve, so will the volume of tourist traffic. The capacity for both the government and investors to further develop the cornerstone of the tourism infrastructure linkage stated above has significant multiplier effects for investment opportunities in linked sectors. The luggage industry is a classic example of a sector that will provide investment avenues as the Indian tourism industry develops further. Additionally, not only will the ancillary industries such as luggage grow, but they will also grow in terms of segmentation. With gradually rising incomes, opportunities will be created not just by aggregate market size growth but by tapping into segments such as higher-end luggage demand.

The key takeaway is that as basic tourism infrastructure will grow, linked industries such as luggage, banking and foreign exchange service providers will flourish. Opportunities through market disruptions must be viewed by investors as an avenue to get into growth segments that benefit from tourism growth in India. The opportunity to acquire a foreign exchange business from a larger business group or to get a foothold within the luggage industry must be viewed as an opportunity to tap into the tourism potential.

Indian tourism opportunities must be viewed through a wider lens of tourism that not only caters to traditional hospitality but also builds on the niche opportunities available. Medical tourism is an area that has seen significant growth in the past years and with the infrastructure ecosystem providing support will grow further.

Also Read- Vietnam and Australia to Start Collaborating on Science Initiatives

However, segments such as the meetings (both national and international), incentives, conventions and exhibitions (MICE) and wedding destination need more significant focus in India. Infrastructure creation that will allow India to gain a foothold in the MICE tourism space gradually is vital. Not only will there be direct earnings, but existing hospitality assets will be able to ramp up their returns on the back of adequate MICE infrastructure.

The tourism industry going further offers significant opportunities to India to generate jobs, more GDP and investment opportunities. Further building on the available opportunities through a well-planned and holistic approach is urgently required. (IANS)