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Most Popular Indian Liquor Brand for Rich Indians is Old Monk

Increase in opulence and the rising millennial population in the country, investment into luxury products and service

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Indian, Liquor, Old Monk
More than one fourth said that their investment philosophy for this year will be "avoiding risk," said the "Hurun Indian Luxury Consumer Survey 2019". Pixabay

While real estate and stock market are the most preferred personal investments for high-net-worth Indians (HNIs), the most popular Indian liquor brand for them is Old Monk, a new Hurun India report said on Thursday.

The UK is the most preferred overseas investment destination, followed by Singapore, for rich Indians.

More than one fourth said that their investment philosophy for this year will be “avoiding risk,” said the “Hurun Indian Luxury Consumer Survey 2019”.

“Increase in opulence and the rising millennial population in the country, investment into luxury products and service would witness an upward trend,” said Anas Rahman Junaid, MD and chief researcher of Hurun Report India.

Indian, Liquor, Old Monk
While real estate and stock market are the most preferred personal investments for high-net-worth Indians (HNIs), the most popular Indian liquor brand for them is Old Monk, a new Hurun India report said on Thursday. Pixabay

“If India’s GDP doubles in the next 4 years, that will have an impact on the number of new millionaires in the country – resulting in a direct impact on luxury spending and investments,” he added.

The “Hurun India Rich List” features 831 richest Indians.

“Watches top the “most popular gift for men” list. Electronics ranks second and Wine and Imported Spirits third in most popular gift for men.

Jewellery takes the first position in most popular gifts for ladies and accessories and gift cards take second and third positions respectively.

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Among collectibles, Indian HNIs prefer to spend the most on art.

“Newspaper followed by TV are the preferred choices for HNIs to access information,” said the report.

Real estate is the most preferred investment asset class for high-net-worth individuals.

Nearly 31.07 per cent of respondents believe that their investment allocation towards real estate sector will grow in the next two years, while 49.51 per cent said that the investments into real estate will retain status quo and remainder respondent group believed that it would decline.

Indian, Liquor, Old Monk
The UK is the most preferred overseas investment destination, followed by Singapore, for rich Indians. Pixabay

Visa/ Master Card based credit/ debit cards are the most preferred mode of payment among the HNIs.

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Nearly 17 per cent of the respondents use cash for daily payment and the use of E-wallet among
HNIs stands close to 9 per cent, the report added. (IANS)

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Survey Reveals that Indian Youth Prefer Job Stability Over Salary

79 per cent of the survey respondents were from tier 2 and tier 3 cities, the study revealed

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Youth
Research reveals that job security, followed by a healthy work-life balance, drives Indian youth to opt for banking and government jobs. Pixabay

A survey on Monday revealed that job security, followed by a healthy work-life balance, drives Indian youth to opt for banking and government jobs.

Based on the responses from 5000 banking and government jobs aspirants across the country, the survey from the online competitive exam preparation space — Oliveboard found that 44.3 per cent respondents voted for job stability, while 36.7 per cent chose better work-life balance over other popular considerations, such as good salary (11.1 per cent).

79 per cent of the survey respondents were from tier 2 and tier 3 cities, the study revealed.

“When we speak of the aspirations of Indian youth, it is important to look beyond the mega cities, teeming with MNCs and startups. The majority of Indians live in small towns and villages, where public sector jobs are most sought after,” said Abhishek Patil, CEO and Co-founder, Oliveboard.

Youth
When we speak of the aspirations of Indian youth, it is important to look beyond the mega cities, teeming with MNCs and startups. Pixabay

“Our survey sheds light on the dreams and motivations of this oft-ignored section of society,” Patil said.

According to the survey, 23 per cent of the respondents opted for a mock test in Hindi instead of English.

In terms of preferred mode for exam preparation, 58.7 per cent voted for online mock tests, while YouTube classes and videos (44.5 per cent) came second, and traditional coaching institutes (8.4per cent) were the last choice.

A majority of the candidates (39.4 per cent) prepare for three or more competitive exams at the same time, the study said.

The survey also found that access to online coaching for competitive exams, such as JEE, NEET, Banking, SSC and GATE, has gained greater momentum.

Youth
Job security, followed by a healthy work-life balance, drives Indian youth to opt for banking and government jobs. Pixabay

Online learning and personalised education tools are replacing traditional coaching methods.

Social media is definitely a game-changer, offering easy access to discussion forums and study groups.

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According to the data, Telegram groups (31.5 per cent), WhatsApp groups (31.5 per cent) and Oliveboard discussion forum (27.1 per cent) are the most popular platforms to interact with peers and educators. (IANS)