Monday December 9, 2019
Home India Facebook Stat...

Facebook States PM Narendra Modi As The Most Popular World Leader

In early February, German Chancellor Angela Merkel deleted her personal Facebook Page, which had 2.5 million fans, after stepping down as leader of the Christian Democratic Union.

0
//
As of March 1, the Facebook Pages have a combined total of 345 million likes and published 449,739 posts in the past 12 months which have garnered a total of 767 million interactions (comments, likes and shares), said the study. Pixabay

Prime Minister Narendra Modi, with over 43.5 million likes on his personal Page and 13.7 million likes on his official Page on Facebook, is the most popular world leader on the social network as more world leaders are now paying to promote their posts, a new report said on Thursday.

US President Donald Trump is at the second place with more than 23 million likes on his personal Facebook Page and Jordan’s Queen Rania is third with 16.9 million likes, said the “2019 World Leaders on Facebook” report — part of the annual “Twiplomacy” study — prepared by the leading global communications agency BCW (Burson Cohn & Wolfe).

facebook
The study, using aggregate data from Facebook’s “CrowdTangle” tool, analysed the activity of 962 Facebook pages of heads of state and government and foreign ministers. 
Pixabay

Brazil’s new President Jair Bolsonaro, who took office on January 1, is the most engaged world leader on Facebook. His Facebook page has registered more than 145 million interactions, almost twice as many as Trump who has 84 million total interactions.

To counter the recent changes in Facebook algorithms, several world leaders are now promoting their posts and Pages with Facebook ads. In early March 2019, 50 pages had been running ads according to Facebook’s Ads Library.

“Our latest ‘Twiplomacy’ study confirms that even among political figures who easily attract the attention of the public in social media, a paid strategy is still essential to secure reach and make a serious impact,” said Chad Latz, Chief Innovation Officer, BCW.

“Additionally, we see how some leaders are very successful by being personal and approachable on the platform using all the tools at their disposal, from Facebook Live to Facebook Stories, to engage their audiences,” Latz added.

Trump’s Facebook Page has posted more than 50,000 ads since its inception, while UK Prime Minister Theresa May’s Page posted 74 paid ads in December 2018 to promote her ‘Brexit’ plan.

The study, using aggregate data from Facebook’s “CrowdTangle” tool, analysed the activity of 962 Facebook pages of heads of state and government and foreign ministers.

facebook
To counter the recent changes in Facebook algorithms, several world leaders are now promoting their posts and Pages with Facebook ads. In early March 2019, 50 pages had been running ads according to Facebook’s Ads Library. Pixabay

As of March 1, the Facebook Pages have a combined total of 345 million likes and published 449,739 posts in the past 12 months which have garnered a total of 767 million interactions (comments, likes and shares), said the study.

Also Read: Indians Are Willing To Share Personal Information With Their Banks, Claims Study

“Followers of world leaders’ Facebook pages grew by 10 per cent (year on year) but the interactions on their Pages have dropped significantly. While world leaders registered 1.1 billion interactions in 2016, that number has decreased by 32.3 per cent compared to their interactions in 2018,” the findings revealed.

In early February, German Chancellor Angela Merkel deleted her personal Facebook Page, which had 2.5 million fans, after stepping down as leader of the Christian Democratic Union. (IANS)

Next Story

The Challenges, Growth and Prospects of Olive Oil Industry in India

Discussing the growth, prospects of olive oil in India

0
Olive oil
For the first time in the country, experts in India will hold a panel discussion about the olive oil industry. Pixabay

BY PUJA GUPTA

For the first time in the country, experts in India will hold a panel discussion on the challenges, growth and prospects of the olive oil industry on the 13th of December at PHD Chamber of Commerce & Industry.

Rahul Upadhyay, President and Akshay Modi, Vice-President at The Indian Olive Association (IOA) will be hosting the Annual Public at the Lakshmipat Singhania Auditorium. The session will discuss the transition of olive oil from being a foreign oil to a homegrown oil with which the citizens of India can now reckon with.

The panel moderated by senior food and travel writer Rupali Dean will spearhead the session on Olive Oil In India-2.0. The panel of speakers will include noted restaurateurs, chefs, nutritionists, food researchers and biologists, entrepreneurs, retailers, food, health and fitness experts.

Olive oil india
The Indian Olive Association focuses on the problems confronting the emerging sector of olive oil and table olives in India. Pixabay

Upadhyay said, “The Indian Olive Association focuses on the problems confronting the emerging sector of olive oil and table olives in India. With Annual Public Session, we attempt to bring together the doyens from the food and health industry to discuss the problems and offer solutions that will accelerate the growth of olive oil in India.”

Akshay Modi, Vice-President at The Indian Olive Association (IOA). “The Annual Public Session is a platform that brings together all the diverse stakeholders to speak a unified voice for the greater good of the category of olive oil in India.”

Also Read- 6 DIY Home Decor Ideas and Tips for Indian Homes

The Indian Olive Association (IOA), the national apex association of olive oil producers, growers, distributors, importers, users and consumers in India works to promote consumption and expand the market for olive oil and table olives. The association focuses on the problems confronting this emerging sector in India. Macro-economic factors like GST, Import Duty and issues with respect to the import of both table olives and olive oil are taken up by IOA with multiple authorities to streamline the import process and ensure a steady growth for this category. (IANS)