Friday April 19, 2019
Home India Facebook Stat...

Facebook States PM Narendra Modi As The Most Popular World Leader

In early February, German Chancellor Angela Merkel deleted her personal Facebook Page, which had 2.5 million fans, after stepping down as leader of the Christian Democratic Union.

0
//
As of March 1, the Facebook Pages have a combined total of 345 million likes and published 449,739 posts in the past 12 months which have garnered a total of 767 million interactions (comments, likes and shares), said the study. Pixabay

Prime Minister Narendra Modi, with over 43.5 million likes on his personal Page and 13.7 million likes on his official Page on Facebook, is the most popular world leader on the social network as more world leaders are now paying to promote their posts, a new report said on Thursday.

US President Donald Trump is at the second place with more than 23 million likes on his personal Facebook Page and Jordan’s Queen Rania is third with 16.9 million likes, said the “2019 World Leaders on Facebook” report — part of the annual “Twiplomacy” study — prepared by the leading global communications agency BCW (Burson Cohn & Wolfe).

facebook
The study, using aggregate data from Facebook’s “CrowdTangle” tool, analysed the activity of 962 Facebook pages of heads of state and government and foreign ministers. 
Pixabay

Brazil’s new President Jair Bolsonaro, who took office on January 1, is the most engaged world leader on Facebook. His Facebook page has registered more than 145 million interactions, almost twice as many as Trump who has 84 million total interactions.

To counter the recent changes in Facebook algorithms, several world leaders are now promoting their posts and Pages with Facebook ads. In early March 2019, 50 pages had been running ads according to Facebook’s Ads Library.

“Our latest ‘Twiplomacy’ study confirms that even among political figures who easily attract the attention of the public in social media, a paid strategy is still essential to secure reach and make a serious impact,” said Chad Latz, Chief Innovation Officer, BCW.

“Additionally, we see how some leaders are very successful by being personal and approachable on the platform using all the tools at their disposal, from Facebook Live to Facebook Stories, to engage their audiences,” Latz added.

Trump’s Facebook Page has posted more than 50,000 ads since its inception, while UK Prime Minister Theresa May’s Page posted 74 paid ads in December 2018 to promote her ‘Brexit’ plan.

The study, using aggregate data from Facebook’s “CrowdTangle” tool, analysed the activity of 962 Facebook pages of heads of state and government and foreign ministers.

facebook
To counter the recent changes in Facebook algorithms, several world leaders are now promoting their posts and Pages with Facebook ads. In early March 2019, 50 pages had been running ads according to Facebook’s Ads Library. Pixabay

As of March 1, the Facebook Pages have a combined total of 345 million likes and published 449,739 posts in the past 12 months which have garnered a total of 767 million interactions (comments, likes and shares), said the study.

Also Read: Indians Are Willing To Share Personal Information With Their Banks, Claims Study

“Followers of world leaders’ Facebook pages grew by 10 per cent (year on year) but the interactions on their Pages have dropped significantly. While world leaders registered 1.1 billion interactions in 2016, that number has decreased by 32.3 per cent compared to their interactions in 2018,” the findings revealed.

In early February, German Chancellor Angela Merkel deleted her personal Facebook Page, which had 2.5 million fans, after stepping down as leader of the Christian Democratic Union. (IANS)

Next Story

Panasonic Boosts Smart Factory Business in India

Panasonic also plans to open a technical centre for its smart factory solutions which will act as a strategic base that validates smart factories with customers and be used as a training centre

0
panasonic
Panasonic also launches mobile computing devices in India. Flickr

Targeting Rs.1,000 crore in revenue in India from its Smart Factory solutions in the next three years, Japanese electronics major Panasonic has announced it has integrated its welding business and SMT (Surface Mount Technology) equipment business into one Smart Manufacturing Solutions company.

The smart factory solutions proposition will enable Panasonic to deliver high value-added smart solutions and services along with world-class hardware to the manufacturing industry, the company said in a statement late on Wednesday.

The company targets to achieve Rs 1,000 crore in revenue from its smart factory business in the next three years in India, with solutions and digital manufacturing expected to contribute 15 per cent to the total smart factory business revenue.

“India is adopting new-age technologies such as 5G, IoT, AI and others at a rapid pace and we will only see more investment in these technologies as we move forward,” said Hiroyuki Aota, President and CEO, Global Panasonic Smart Factory Solutions.

“To be able to cater to these growing demands, having the right and smart capabilities in manufacturing will be key, and this is what we are addressing today,” he added.

The smart factory solutions mean integrated line management system (ILNB), automated process tracker, digital reporting system and more.

panasonic
Panasonic. IANS

Panasonic’s recently introduced solution ILNB can communicate with the entire line of machinery and can automate up to 70-80 per cent of manual processes.

The digital reporting system allows real-time access to information, helping build agility and overall transparency of systems.

Also Read- Apple Accused of Fraud for Hiding Dop in iPhone Sales: Report

“The key technology to realise a Smart Factory is to connect various equipments through the Internet of Things (IoT), synchronize them and collect and control data in real time for entire production processes,” said Manish Sharma, President & CEO Panasonic India.

Panasonic also plans to open a technical centre for its smart factory solutions which will act as a strategic base that validates smart factories with customers and be used as a training centre. (IANS)