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Gone are the days when stardom used to be more about image and less about the craft. A breed of new-age stars in Bollywood are not only redefining and reinventing the content library of the entertainment world but also scripting new-age stardom.
The change is being driven by the ever-expanding world of digital entertainment in India, which comes with the power to shun the concept of over-the-top stardom with cliched content.
Today, stars have the liberty to take risks, break their image, and come out of their comfort zone, all thanks to the booming OTT scene in India. It gives them a bigger playground to break ground, court instant fame, and be a part of this whole changing system.
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“With OTT coming in, I believe everything is about actors, about playing different characters, and about playing them well. I hope there are actors getting better opportunities — that you are cast not because you are a star but because you are apt for the role. I hope OTT brings this trend rather than again making stars out of people who are artists,” said actress Kirti Kulhari, who has found a new standing as an actor mainly thanks to her digital shows with “Four More Shots Please!” and “Bard Of Blood”.
The movement was started by Manoj Bajpayee, Nawazuddin Siddiqui, and the late Irrfan Khan in the new era, and the cue was picked up by Ayushmann Khurrana, Vicky Kaushal, and Rajkummar Rao. The success of these actors has prompted a new genre of artists in the realm of Hindi entertainment — the star born out of on-screen realism.
IANS takes a look at some of the most promising actors in this genre, who are breaking and creating new rules of success and stardom.
He started out in films as a comedian and is now gearing up for his solo debut as a hero. From “Dangal”, “Badrinath Ki Dulhania”, “Happy Phirr Bhag Jayegi”, and “Stree” to his latest release “Luka Chuppi”, Aparshakti, the younger brother of Ayushmann Khurrana, has made his presence felt in the narrative irrespective of the length of the supportive characters. Now, he is looking forward to his first solo hero project, the social comedy “Helmet”.
Divyenndu Sharma was noticed in the role of Liquid in the 2011 release, “Pyaar Ka Punchnama”, and went on to star in films like “Chashme Baddoor”, “Dilliwali Zaalim Girlfriend”, “Toilet: Ek Prem Katha” and “Batti Gul Meter Chalu”. He has attained major fandom as Munna bhaiya from the web-series “Mirzapur”. Now, Divyenndu is looking forward to the web series “Bicchoo Ka Khel”.
Vijay made his acting debut in 2012 with “Chittagong”. He was then seen in films like “Rangrezz”, “Monsoon Shootout”, “Raag Desh” and “Manto”. It was only in 2019 that he found fame after he featured in the Ranveer Singh-starrer “Gully Boy”. Ever since his breakthrough performance as Moen Bhai in “Gully Boy”, he has been flooded with work, from starring in Zoya Akhtar’s segment in “Ghost Stories”, Tiger Shroff-led “Baaghi 3”, the web series “She”, Mira Nair’s “A Suitable Boy” to the second season of “Mirzapur”.
“I think I got content as soon as I found the recognition that I was so craving for, which I feel I was rightfully deserving. It’s been nice,” Vijay told IANS.
Actor Priyanshu Painyuli did the film “Bhavesh Joshi Superhero” and went on to explore the digital space. His performance in the recent second season of the web show “Mirzapur” has been a talking point, after he played the role of a Bangladeshi crime lord in Sam Hargrave’s directorial debut “Extraction”, starring Chris Hemsworth. At the moment, he is working on “Rashmi Rocket”, which also stars Taapsee Pannu.
Actor Siddhant Chaturvedi was seen in ‘Gully Boy’. FlickrHe roared as the rap star MC Sher in “Gully Boy”, and life has never been the same for him. Before his big break, he featured in “Life Sahi Hai” and “Inside Edge”. The actor already has much-hyped three films in his bag. He teams up with Deepika Padukone in an untitled upcoming film that also stars Ananya Panday. With Katrina Kaif and Ishaan Khatter, he will share screen space in the horror-comedy “Phone Bhoot”. He will also be seen in the sequel of the 2005 hit, “Bunty Aur Babli”.
She has featured in critically acclaimed films such as “Qissa”, “Manto” and “Hamid”, but her role as bold Beena Tripathi in web show “Mirzapur” made her a household name. Her role as a young police officer in “Delhi Crime” added to her popularity. She also starred in “Out Of Love”, which revolved around marriage, infidelity, and insecurity.
Shweta Tripathi Sharma
She impressed as an upper-caste girl in the 2015 film “Masaan”, and went on to do a few films. She caught the attention of fans as Golu in the series “Mirzapur”. She also showed her versatility in web series like “Made In Heaven” and “The Gone Game”, and the web movie, “Cargo”.
She is famously called the “Netflix girl” by netizens due to her association with the OTT platform. Radhika has acted in films such as “Badlapur”, “Phobia”, “Pad Man” and “Andhadhun”, but her association with Netflix through the anthology film “Lust Stories”, the series “Sacred Games” and the limited series “Ghoul”, gave her a wider reach.
Want to read more in Hindi? Checkout: मालाबार में अमेरिकी, भारतीय विमानों ने किया नौसैनिक युद्धाभ्यास
He comes from a theatre background and proved his mettle in Bollywood first. Be it comic or villainous roles in films like “Stree”, “Bareilly Ki Barfi” and “Gangs Of Wasseypur”, he has done it all. He became a phenomenon on OTT as the dreaded gangster Kaleen Bhaiyya in the web series “Mirzapur”, and “Sacred Games”, where he played the power-hungry Guruji.
Gajraj Rao made his Bollywood debut in 1994 with Shekhar Kapur’s “Bandit Queen” and was later seen in films like “Dil Se…”, “Black Friday”, “Talvar” and “Rangoon”. But 2018 changed the game for him after he featured in “Badhaai Ho”.
“The recognition I am getting now, definitely if I had gotten it 10 years ago I would’ve felt better about it. I have got it now, it’s still a good thing,” said the actor, who was last seen on the web show “Pariwar”.
He rose to fame with his character Chitvan Sharma in “TVF Tripling”, and was last seen in the film “Dolly Kitty Aur Woh Chamakte Sitare”, which stars Bhumi Pednekar and Konkona Sen Sharma in the lead role. (IANS)
The 'Millennial Mood Index 2021' (MMI) was released by CASHe, India's AI-driven financial wellness platform with a mission to make financial inclusion possible for all. According to the survey, more than 84 per cent of millennials across the country have increased their wealth-management strategy to prepare for future contingencies while also looking for opportunities for stronger and more sustainable growth in the post-pandemic world. The pan-India survey, conducted among more than 30k customers on CASHe's platform, aimed to capture the impact of the Covid-19 pandemic and how it has altered millennials' everyday behaviour across a variety of topics such as health, travel, shopping, savings & credit appetite, and so on.
While the majority of millennials have become more cautious about their finances as a result of the pandemic, the report also highlighted the cohort's progress in saving and insurance awareness. While 52 per cent of respondents said they have increased their savings, 35 per cent have purchased comprehensive health and life insurance plans, and the remaining 13 per cent have committed to more extensive investment programmes.
The pan-India survey was conducted by CASHe among more than 30k customers. | Pixabay
The pandemic, combined with the 'work from home' culture, has also raised health awareness among Indian millennials. According to the MMI report, more than 71 per cent of millennials have become more health conscious as a result of the pandemic. In their quest for a healthier life, a sizable portion of the cohort has adopted new lifestyle changes. 54 percent of respondents said they now prefer eating home-cooked healthy food, and 28 percent have adapted to daily walks or some form of exercise. 11 per cent of respondents said they had started practicing yoga and meditation, while the remaining 7 per cent had signed up for a nearby gym.
When asked if they eat out at restaurants, more than 52 per cent said that even if they eat outside, they would prefer restaurants that adhere to health, safety, and social distancing norms. 22 per cent have become accustomed to ordering food online and prefer doing so because they can do so from the comfort of their own home while adhering to the necessary safety standards. Whereas 26 per cent of respondents remain cautious and avoid eating outside at all costs.
Following nearly two years of uncertainty and a travel ban, the report revealed a huge pent-up demand among millennials for a getaway vacation. More than 56 percent of those polled said they intend to take a vacation early this year, once the current surge in Covid-19 cases subsides. In terms of travel destination preferences, 71 per cent said they were going somewhere domestic, 9 per cent said they were going somewhere international, and 20 percent said they hadn't decided yet.
28 percent have adapted to daily walks or some form of exercise. | Unsplash
The report stated that 38 per cent of respondents have permanently shifted to shopping online as they now prefer it, demonstrating a clear shift in millennial shopping behavior altered by the pandemic. While 17 per cent preferred physical shopping, 45 per cent preferred a combination of the two depending on what they wanted to buy.
When asked about returning to work in the post-pandemic order, 68 per cent of respondents said they are eager to return to the physical world and work from their offices. While 15 percent preferred to continue working from home (WFH), the remaining 17 per cent preferred a hybrid model of functioning that included visiting the office once or twice a week.
V Raman Kumar, Founder Chairman, CASHe said, "The Covid-19 pandemic has radically altered our everyday behavior, perhaps forever. However despite the challenges and economic upheavals witnessed in the last two years, millennials have proven themselves as the most resilient generation. Millennials who also represent the country's largest workforce have showcased the grit and resolve to bounce back and kick-start the economy. Their unwavering "can do" spirit is what has put them at the global centre stage while showcasing India as the largest millennial market to lure in brands across the globe. They are not just aspirational, but are a very responsible cohort seeking to reimagine old orders. Millennials have the potential to redefine India's investment & consumption story, which will play a critical role in shaping our country's economy in the post-pandemic era."
Millennials will play a critical role in shaping our country's economy in the post-pandemic era. | Unsplash
The pan-India survey was conducted by CASHe among more than 30k customers. More than 65 per cent of the responses were received from the metro markets of Mumbai, Delhi, Kolkata, Hyderabad, Bangalore, Ahmedabad, Pune and Chennai while the rest 35% were received from other tier-II and III towns. (IANS/SP)
(Keywords : millennial, mood, index, survey, country, India, finance, pandemic, investment, health, lifestyle, vacation, challenges, resilient, generation, customers.)
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A renowned Harvard Business School professor delivers a persuasive reconsideration and defence of purpose as a management ethos, demonstrating the enormous performance advantages and societal benefits that can be realised when businesses get their purpose right.
Too many businesses use purpose, or a reason for existing, as a marketing tool to make themselves feel good and appear good to the public.
Some people have only hazy notions of what purpose is, conflating it with strategy and other concepts like as "goal," "vision," and "values." Even the most well-intentioned leaders are unaware of the full power of purpose and interact with it only half-heartedly and superficially. Outsiders see this and become sceptical about businesses and the capitalist enterprise as a whole.
Ranjay Gulati shows the catastrophic blunders leaders unintentionally make while seeking to create a purpose for being, based on significant field study. Furthermore, he demonstrates how businesses might further incorporate purpose than they now do, resulting in tremendous performance gains for consumers, suppliers, workers, shareholders, and communities alike.
Also read: Underrated Business Tips And Tricks by Eric
Organizations are being updated to create more autonomy and cooperation, allowing individual employees to work more meaningfully.
* Creating a community of inspired and committed stakeholders by employing strong narrative to express a purpose for being, arouse emotions, and develop a community of inspired and committed stakeholders; and
* Creating cultures that not only promote purpose, but also allow people to connect the company's mission to their own personal motivations.
As Gulati says, a stronger connection to purpose is the key not only to individual firms' success, but also to humanity's destiny. Purpose may serve as a completely new operating system for the organisation, boosting performance while also bringing real benefits to society, especially in light of capitalism's undermining and low levels of confidence in business.
(keywords: hi-performance companies, catastrophic blunders, "goal," "vision," and "values)
In India, on January 26, 2022, thousands of youngsters set fire to empty train carriages. They disrupted rail traffic in order to protest what they claim are irregularities in recruiting by the railway department, which is one of the world's major employers. (VOA/ MBI)
(Keywords: India, recruitment, bihar, train, burnt, job, employers, railway)