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70% of Mothers in India Claim to Use Smartphone For Parenting

Although technology plays an important role in the lives of these mothers, they fear certain aspects of it, the results showed

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Prenatal Interaction With Baby Important For Development
Prenatal Interaction With Baby Important For Development. Pixabay

While eight in 10 mothers in India believe technology has made parenting easier, 70 per cent mothers claim to have used a smartphone for rearing their kids, according to a new survey.

Smartphone is the most widely used device for parenting, but only 38 per cent would recommend it to their family or friends, said the study by YouGov, an Internet-based market research and data analytics firm.

Parenting apps, on the other hand, are one of the most used and recommended products of technology used for parenting by mothers in India, YouGov said on Saturday.

The study showed that even though mothers in India rely heavily on their family and offline support groups for parenting advice, a higher number of young mothers are likely to consult online blogs for related information (50 per cent), compared to older moms (41 per cent).

Although technology plays an important role in the lives of these mothers, they fear certain aspects of it, the results showed. Pixabay

For the survey, YouGov interviewed mothers with children between less than 12 months till up to 18 years of age and then categorised then into two groups — young and old mothers.

Those whose children were between less than 12 months to up to 3 years of age were categorised as young mothers. The researchers collected data from over 700 mothers.

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Although technology plays an important role in the lives of these mothers, they fear certain aspects of it, the results showed.

When it comes to the biggest fear of parenting in a digital age, more than three-quarters of mothers (76 per cent) consider protecting their child from online dangers such as cyber bullying a challenge, the study said. (IANS)

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Smartphone Cameras Picture Perfect or Just a Gimmick? : Megapixel War

According to industry experts, it is an attempt by the brands to differentiate themselves from competition and remain at the top of the consumers' mindshare.

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Smartphone
Chinese Smartphone makers have sounded the bugle for a megapixel war and the users are in for some sweet deals as camera sensors grow in specifications at affordable price points. Pixabay

In 2012, Nokia, which was at the top of the mobile industry, brought 808 PureView, a Symbian operating system (OS)-based smartphone with an insane 41MP camera that created quite a buzz.

Since then, Android-based smartphones started gaining traction and original equipment manufacturers (OEMs) began adding more megapixels to the cameras to lure the crowd.

Now Chinese smartphone makers have sounded the bugle for a megapixel war and the users are in for some sweet deals as camera sensors grow in specifications at affordable price points.

In India, Realme, which initially started off as a subsidiary of Chinese handset maker OPPO, became the first to introduce a 64MP camera smartphone — Realme XT — few weeks ago followed by Xiaomi, which has recently unveiled its Redmi Note 8 Pro with 64MP.

Samsung has even created a 108MP sensor for upcoming smartphones.

As many as 50 per cent of smartphones sold globally will have three or more camera sensors by the end of 2021, says Counterpoint Research.

Smartphone
These numbers indicate the availability of the sensor size at a cost that can let Smartphone brands bring it in a model at affordable price points.
Pixabay

According to industry experts, it is an attempt by the brands to differentiate themselves from competition and remain at the top of the consumers’ mindshare.

“It should be seen as a marketing plank, which enables brands to showcase innovation for a feature which is important for smartphone consumers these days,” Navkendar Singh, Research Director-Devices and Ecosystem, India & South Asia, International Data Corporation (IDC) told IANS.

These numbers indicate the availability of the sensor size at a cost that can let smartphone brands bring it in a model at affordable price points.

“In early 2020, we should expect launches with 92MP and 108MP in the market. Beyond a certain megapixel capability, a normal consumer cannot feel the difference in the photograph purely from megapixel viewpoint,” Singh noted.

According to Counterpoint Research, Xiaomi was at the second spot with a 17 per cent share in the Rs 15,001-Rs 20,000 price segment in India in Q2 2019, while Realme ranked sixth with 6 per cent share in the same period.

However, Realme inched up to the fourth position with 12 per cent market share, whereas Xiaomi slipped to the fifth spot with a share of 9 per cent in July-August.

“In Q2 2019, 14 per cent smartphones shipped with 48MP lens cameras and 70 per cent with two or more rear cameras.

Smartphone
Android-based Smartphone Companies started gaining traction and original equipment manufacturers (OEMs) began adding more megapixels to the cameras to lure the crowd. Pixabay

“However, merely adding a bigger megapixel sensor does not determine higher picture quality,” Karn Chauhan, Research Analyst at Counterpoint Research told IANS.

There are multiple factors, such as the lens, the size of the aperture, Image Signal Processor (ISP), software algorithms, AI, etc. which come into play while determining the quality of the picture.

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“The tech advancements, exemplified by Samsung eISOCELL Bright GW1′, the 64MP image sensor, used by the likes of Realme and Xiaomi, are essentially pushing the envelope for better, low light HDR photography and brighter, detailed photographs mimicking very closely the human eye vision,” Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR, told IANS. (IANS)