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Motorola Fails to Cement its Position in India

However, the Motorola brand launched devices three times less than other leading brands in India in 2018

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However, the Motorola brand launched devices three times less than other leading brands in India in 2018. Pixabay

Lenovo-owned handset major Motorola may have become popular in the global smartphone market in recent years but it has failed to cement its position in India, which is the second largest smartphone market in the world.

Once a popular player in the affordable and mid-price segment in the country, the company’s phone business is slipping as competition from its Chinese counterparts mount.

According to Counterpoint Research, Motorola India’s smartphone shipments declined 70 per cent year-on-year (YoY) in 2018. The brand sunk from sixth spot in 2017 to 12th in the market in 2018.

“Motorola shipments declined due to the competitive product portfolio of Realme and Xiaomi. Motorola did not refresh its portfolio as compared to other Chinese players which were offering better specifications at competitive prices,” Karn Chauhan, Research Analyst at Counterpoint Research, told IANS.

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In August 2015, Chinese tech giant Lenovo announced it would merge its existing smartphone division, including design, development and manufacturing, into the Motorola’s Mobility unit. Wikimedia

In August 2015, Chinese tech giant Lenovo announced it would merge its existing smartphone division, including design, development and manufacturing, into the Motorola’s Mobility unit.

However, the Motorola brand launched devices three times less than other leading brands in India in 2018.

“The brand has not been able to grow at a pace it could have, sheer on its brand value. After the Lenovo-Motorola merger, the brand as well as the portfolio positioning has gone haywire. There was no distinct positioning between the Lenovo and Moto brands,” Faisal Kawoosa, Founder and Principal Analyst of market research firm techARC, told IANS.

“Moto was always seen as a brand for evolved users, something which OnePlus capitalised on. Had the Lenovo-Motorola Business Group (MBG) played its cards well, Moto could have been what OnePlus is today,” Kawoosa added.

Sudhin Mathur quit in April 2018 as the Head of Lenovo-Motorola Group’s Mobile Business in India even as the company was struggling to protect its share in the fiercely competitive smartphone market.

The change in the top management also affected its business in the country, noted Counterpoint.

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The change in the top management also affected its business in the country, noted Counterpoint. Wikimedia

In India, the budget smartphone segment is currently ruled by the likes of newly-emerged Realme and Beijing-headquartered Xiaomi – with Samsung now joining the budget segment with ‘Galaxy M’ series.

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According to Anshika Jain, Research Analyst at Counterpoint Research, “The competitive landscape has changed significantly in the last year. We saw key players gaining share while smaller brands exited the market as competition intensified.”

“There has been a sporadic growth of brands in the online space, while Moto continued with its limited push despite increasing competition. The push should have increased according to growing competition,” noted Kawoosa.

In 2017, Motorola opened its “Moto Hubs” in the country as competition among the top smartphone manufacturers shifted to gain offline space, but to no avail. (IANS)

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Motorola To Launch Foldable Smartphone “Moto Razr” on February 6: Tech Report

The smartphone is powered by Snapdragon 710 processor paired with 6GB RAM and 128GB internal storage

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The company Motorola recently teased the India launch of the Razr through a tweet and had also opened registrations for the foldable phone on its website. Wikimedia Commons

Lenovo-owned Motorola foldable smartphone “Moto Razr” is all set to release on February 6 for $1,499, with preorders starting on January 26 in the US.

Verizon Wireless is the exclusive carrier of the new Motorola Razr in the US and one can order it from Verizon, Walmart, or Motorola.com when it goes on sale this weekend, or wait for it to arrive in stores a couple of weeks later, on February 6, ZDNet reported on Wednesday.

The company originally announced the smartphone with a foldable display, in November 2019.

The company recently teased the India launch of the Razr through a tweet and had also opened registrations for the foldable phone on its website.

In terms of specifications, the Moto Razr comes with two screens — one inside and the other outside.

Inside, when unfolded, the device features a flexible OLED display that measures 6.2-inches, and outside, when the phone is folded, there is a 2.7-inch OLED display that offers an aspect ratio of 4:3.

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Lenovo-owned Motorola foldable smartphone “Moto Razr” is all set to release on February 6 for $1,499, with preorders starting on January 26 in the US. Wikimedia Commons

The Quick View display on the outside of the device, includes a 16MP camera that lets users click selfies. It turns into a rear camera when the phone is unfolded. The 16MP camera has EIS, Dual Pixel autofocus, Laser AF and Color Correlated Temperature (CCT) dual LED flash.

When unfolded, the phone includes one more 5MP camera inside.

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The smartphone is powered by Snapdragon 710 processor paired with 6GB RAM and 128GB internal storage. (IANS)