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Motorola India is Re-Energizing its Focus on Growing Business in Online Space

According to Counterpoint Research, the smartphone brand sunk from the sixth spot in 2017 to the 12th in 2018 in the competitive Indian market

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motorola
We operate in dual channel -- both offline and online -- and we would continue to have a very strong partnership with Flipkart," Prashanth Mani, Managing Director, Motorola Mobility India, told IANS. Wikimedia Commons

Lenovo-owned handset major Motorola that saw its India shipments decline a whopping 70 per cent year-on-year (YoY) in 2018, is re-energizing its focus on growing business in the online space, a key company official has stressed. A popular player in the affordable and mid-price segment in the country not-so-long ago, Motorola’s phone business has nosedived considerably in the wake of tough competition coming from its Chinese rivals.

“Our current focus is to grow the business in online space where we see opportunities. We do not require any specific headcount to grow the business. We operate in dual channel — both offline and online — and we would continue to have a very strong partnership with Flipkart,” Prashanth Mani, Managing Director, Motorola Mobility India, told IANS. According to Counterpoint Research, the smartphone brand sunk from the sixth spot in 2017 to the 12th in 2018 in the competitive Indian market.

Asked if the company was mulling to discontinue any particular Moto or Lenovo series, Mani said: “Not specifically any series but there were products in sub-Rs 10,000 category which we exited. Unless we see it profitable, we will not launch in that category in India — that’s the principal policy.”

motorola
According to Counterpoint Research, the smartphone brand sunk from the sixth spot in 2017 to the 12th in 2018 in the competitive Indian market. Wikimedia Commons

Is the handset maker looking to make India an export hub? “We are not saying that we are looking to export from the profitability standpoint but, supply chain efficiencies are always important. Firstly, we wanted to have the opportunity to export products outside India,” said Mani.

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In April, there were reports that the handset manufacturer was looking to start shipping devices to countries in Latin America and the Asia Pacific region. “We have already exported some products like Lenovo K8, Note etc, out of India,” Mani informed.

The company currently has one Surface-Mount Technology (SMT) line in India in Chennai. It contract manufactures handsets in partnership with its global partner Flextronics from its Sriperumbudur facility near Chennai. The manufacturing plant at Sriperumbudur that employs nearly 4,000 people has a capacity to produce about 12 million units a year. (IANS)

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The Main Benefits of Opening an Online Business

High internet connection speed and access to the global market are definitely the engine behind the development of many online companies

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Online Business
As the world gets busier, being able to access a website at any hour is an important facility and an Online Business. This is not available for e-commerce shops only, but also for all types of businesses which can offer their clients the possibility of researching their activities any time of the day. Pixabay

The number of people starting online businesses has increased a lot in the last several years thanks to the low maintenance costs and the possibility of accessing worldwide markets. Starting an Online Business has many advantages, among which these already mentioned are just a few of them. It must be noted, though, that registering an online company implies similar steps as for starting a traditional one. For example, when opening an e-commerce company in the Netherlands, incorporating a business entity the traditional way is still necessary. From this point of view, the Dutch private limited liability company is the easiest to register.

Returning to the advantages of an online company, we will present some of them below.

A great marketing tool

An online business is an important, if not the most important marketing tool, in our days. While e-commerce companies can sell goods through their websites, having a website is useful for traditional businesses too. For example, if running a dental office in Dubai, having a website where all the procedures, costs, testimonials from patients are gathered can help attracting more patients and also increasing the level of confidence in the business. As many studies indicate, people trust companies with websites as these act as extensions of a company.

Online Business
The number of people starting online businesses has increased a lot in the last several years thanks to the low maintenance costs and the possibility of accessing worldwide markets. Starting an Online Business has many advantages, among which these already mentioned are just a few of them. Pixabay

Round the clock access for clients

As the world gets busier, being able to access a website at any hour is an important facility and an online business. This is not available for e-commerce shops only, but also for all types of businesses which can offer their clients the possibility of researching their activities any time of the day. When it comes to shopping, the option of ordering a product online and having it delivered is even more important as clients will save time, energy and money with going to and back from the store.

Low logistics and labor costs

Renting or buying office space, warehousing space and dealing with other logistics-related processes is time and money-consuming for traditional companies. For online businesses these costs can be kept to a minimum thanks to the fact that most of the activities are completed online. When it comes to the labor costs, there is no need to hire many people to work for an online company, thus helping the owner save important amounts of money.

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High internet connection speed and access to the global market are definitely the engine behind the development of many online companies. Without a doubt, the world is heading towards a majority of Internet-based businesses thanks to the advantages mentioned above and also to new developments underway.