Monday January 20, 2020
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Here’s How Motorola Lost its Grip in India

The change in the top management also affected its business in the country, noted Counterpoint

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Motorola cuts down the cost of Moto G5S by 1000 in India
Motorola cuts down the cost of Moto G5S by 1000 in India: Wikimedia commons

Lenovo-owned handset major Motorola may have become popular in the global smartphone market in recent years but it has failed to cement its position in India, which is the second largest smartphone market in the world.

Once a popular player in the affordable and mid-price segment in the country, the company’s phone business is slipping as competition from its Chinese counterparts mount.

According to Counterpoint Research, Motorola India’s smartphone shipments declined 70 per cent year-on-year (YoY) in 2018. The brand sunk from sixth spot in 2017 to 12th in the market in 2018.

“Motorola shipments declined due to the competitive product portfolio of Realme and Xiaomi. Motorola did not refresh its portfolio as compared to other Chinese players which were offering better specifications at competitive prices,” Karn Chauhan, Research Analyst at Counterpoint Research, told IANS.

In August 2015, Chinese tech giant Lenovo announced it would merge its existing smartphone division, including design, development and manufacturing, into the Motorola’s Mobility unit.

However, the Motorola brand launched devices three times less than other leading brands in India in 2018.

“The brand has not been able to grow at a pace it could have, sheer on its brand value. After the Lenovo-Motorola merger, the brand as well as the portfolio positioning has gone haywire. There was no distinct positioning between the Lenovo and Moto brands,” Faisal Kawoosa, Founder and Principal Analyst of market research firm techARC, told IANS.

motorola
The change in the top management also affected its business in the country, noted Counterpoint. Wikimedia

“Moto was always seen as a brand for evolved users, something which OnePlus capitalised on. Had the Lenovo-Motorola Business Group (MBG) played its cards well, Moto could have been what OnePlus is today,” Kawoosa added.

Sudhin Mathur quit in April 2018 as the Head of Lenovo-Motorola Group’s Mobile Business in India even as the company was struggling to protect its share in the fiercely competitive smartphone market.

The change in the top management also affected its business in the country, noted Counterpoint.

In India, the budget smartphone segment is currently ruled by the likes of newly-emerged Realme and Beijing-headquartered Xiaomi – with Samsung now joining the budget segment with ‘Galaxy M’ series.

According to Anshika Jain, Research Analyst at Counterpoint Research, “The competitive landscape has changed significantly in the last year. We saw key players gaining share while smaller brands exited the market as competition intensified.”

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“There has been a sporadic growth of brands in the online space, while Moto continued with its limited push despite increasing competition. The push should have increased according to growing competition,” noted Kawoosa.

In 2017, Motorola opened its “Moto Hubs” in the country as competition among the top smartphone manufacturers shifted to gain offline space, but to no avail. (IANS)

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#WhatsAppDown Trends on Twitter As Messaging App WhatsApp Faces Outrage in India

People rushed to Twitter to report the issue

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Twitter
After users reported on Twitter, WhatsApp was yet to notify users about how the problem began. Pixabay

WhatsApp users in several parts of the world, including in India, on Sunday took to Twitter to report several issues with the mobile messaging platform.

Millions of users were unable to share videos, photos and GIFs, audio and stickers and several of those said they were even unable to view WhatsApp Status feature.

According to Downdetetector.com, the problem started in the evening around 4 p.m. and alive outage map showed users in India, Europe, Brazil and in Southeast Asia were affected by the outage.

“WhatsApp is restoring the service. The server issue should be fixed now,” said WABetainfo.com, a fan website that tracks WhatsApp.

“2 min silence for the peoples who talked about the updates on last post,” tweeted one user.

“Stickers can be sent now, the service should be restored completely soon,” tweeted another.

WhatsApp was yet to notify users about how the problem began.

Twitter
#whatsappdown trended on twitter with 8,246 Tweets as a large number of reports from users stated that WhatsApp is currently down or not working. Pixabay

People rushed to Twitter to report the issue.

“Me waiting for my WhatsApp status update to actually upload. #whatsappdown,” tweeted a user.

Another joined: “RIP WhatsApp. Impossible mandate file multimedia.”

ALSO READ: OnePlus Plans To Bring Premium Technology for Offline Users in India

#whatsappdown trended on twitter with 8,246 Tweets as a large number of reports from users stated that WhatsApp is currently down or not working. (IANS)