Sunday July 21, 2019
Home Lead Story Here’s ...

Here’s How Motorola Lost its Grip in India

The change in the top management also affected its business in the country, noted Counterpoint

0
//
Motorola cuts down the cost of Moto G5S by 1000 in India
Motorola cuts down the cost of Moto G5S by 1000 in India: Wikimedia commons

Lenovo-owned handset major Motorola may have become popular in the global smartphone market in recent years but it has failed to cement its position in India, which is the second largest smartphone market in the world.

Once a popular player in the affordable and mid-price segment in the country, the company’s phone business is slipping as competition from its Chinese counterparts mount.

According to Counterpoint Research, Motorola India’s smartphone shipments declined 70 per cent year-on-year (YoY) in 2018. The brand sunk from sixth spot in 2017 to 12th in the market in 2018.

“Motorola shipments declined due to the competitive product portfolio of Realme and Xiaomi. Motorola did not refresh its portfolio as compared to other Chinese players which were offering better specifications at competitive prices,” Karn Chauhan, Research Analyst at Counterpoint Research, told IANS.

In August 2015, Chinese tech giant Lenovo announced it would merge its existing smartphone division, including design, development and manufacturing, into the Motorola’s Mobility unit.

However, the Motorola brand launched devices three times less than other leading brands in India in 2018.

“The brand has not been able to grow at a pace it could have, sheer on its brand value. After the Lenovo-Motorola merger, the brand as well as the portfolio positioning has gone haywire. There was no distinct positioning between the Lenovo and Moto brands,” Faisal Kawoosa, Founder and Principal Analyst of market research firm techARC, told IANS.

motorola
The change in the top management also affected its business in the country, noted Counterpoint. Wikimedia

“Moto was always seen as a brand for evolved users, something which OnePlus capitalised on. Had the Lenovo-Motorola Business Group (MBG) played its cards well, Moto could have been what OnePlus is today,” Kawoosa added.

Sudhin Mathur quit in April 2018 as the Head of Lenovo-Motorola Group’s Mobile Business in India even as the company was struggling to protect its share in the fiercely competitive smartphone market.

The change in the top management also affected its business in the country, noted Counterpoint.

In India, the budget smartphone segment is currently ruled by the likes of newly-emerged Realme and Beijing-headquartered Xiaomi – with Samsung now joining the budget segment with ‘Galaxy M’ series.

According to Anshika Jain, Research Analyst at Counterpoint Research, “The competitive landscape has changed significantly in the last year. We saw key players gaining share while smaller brands exited the market as competition intensified.”

Also Read- Household Wi-Fi Might be Your Worst Nightmare, Warn Experts

“There has been a sporadic growth of brands in the online space, while Moto continued with its limited push despite increasing competition. The push should have increased according to growing competition,” noted Kawoosa.

In 2017, Motorola opened its “Moto Hubs” in the country as competition among the top smartphone manufacturers shifted to gain offline space, but to no avail. (IANS)

Next Story

Samsung Refreshes its Galaxy A Series in India

It would be available in ghost white, phantom black and angel gold colours

0
samsung
To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

Samsung India on Thursday refreshed its Galaxy A series with Galaxy A80 with the world’s first rotating triple camera, priced at Rs 47,990.

The Galaxy A80 has a 3,700 mAh battery and features Qualcomm Snapdragon 730G Octa-Core chipset and comes with Samsung Pay.

“Galaxy A80 has the world’s first rotating triple camera with 48 Megapixels. It allows brilliant quality images and videos to be captured on both front and rear cameras,” Aditya Babbar, Director, Mobile Business, Samsung India, said in a statement.

The Galaxy A80’s selfie mode in the camera app makes its three cameras pop-up and rotate. The camera is also capable of shooting ultra wide videos with super steady mode and has a 3D depth camera that offers “Live Focus” videos.

The device comes with the company’s new 6.7-inch FHD+ Super AMOLED “Infinity Display”.

Samsung, Home, Privacy
Arvin Baalu, vice president of product management at Harman International, talks about the Samsung Digital Cockpit during a Samsung news conference at the 2019 CES in Las Vegas, Jan. 7, 2019. VOA

Coupled with 8GB RAM and 128GB onboard memory, it runs Samsung’s own One UI interface on top of Android Pie OS.

The battery comes with 25W super-fast charging technology and USB Type-C.

Also Read: Survey: Only Half of Indian Women Able to Pursue Career of their Choice

Galaxy A80 would go on sale starting August 1 across retail stores, e-Shop, Samsung Opera House and all leading online channels.

It would be available in ghost white, phantom black and angel gold colours. (IANS)