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Mozilla Questions Apple’s Privacy Practice

Notably, earlier critism of the IDFA gave way to a pushback from app developers who say they need the tech to monetise the free app ecosystem so many of us have become used to

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Mozilla contributors started contributing more actively in the project since June, according to GitHub's version history overview.
Mozilla contributors started contributing more actively in the project since June, according to GitHub's version history overview. (IANS)

Mozilla, the maker of the Open Source browser Firefox, has launched a campaign asking Apple to make it harder for advertisers to track iPhone users by changing the unique ID for each iPhone every month and building comprehensive profiles of users over time.

Apple, which has always positioned itself as a champion for privacy, sells each iPhone with a unique ID (called an “identifier for advertisers” or IDFA) that lets advertisers track the actions users take when they use apps.

“It’s like a salesperson following you from store to store while you shop and recording each thing you look at. Not very private at all. The good news: You can turn this feature off. The bad news: Most people don’t know that feature even exists, let alone that they should turn it off. And we think that they shouldn’t have to,” Ashley Boyd, VP of Advocacy, Mozilla, wrote in a blog post on Tuesday.

Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

“That’s why we’re asking Apple to change the unique IDs for each iPhone eve5ry month. You would still get relevant ads – but it would be harder for companies to build a profile about you over time,” Boyd added.

Also Read- Sony to Curb Explicit Content in PlayStation Games

Notably, earlier critism of the IDFA gave way to a pushback fro0m app developers who say they need the tech to monetise the free app ecosystem so many of us have become used to. (IANS)

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Apple Adds New Game “Kings of The Castle” To Gaming Service Apple Arcade

Last month, Apple revealed "Ultimate Rivals" from Bit Fry Game Studios, a new sports game franchise that brings together athletes

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Castle
'Kings of the Castle', a speedrunner from Frosty Pop Games where one can play as a princess and must fight her way through traps, enemies, and obstacles to save her prince from the clutches of an evil dragon. IANS

Apple has added a new game ‘Kings of the Castle’ to its subscription-based gaming service Arcade.

‘Kings of the Castle’, a speedrunner from Frosty Pop Games where one can play as a princess and must fight her way through traps, enemies, and obstacles to save her prince from the clutches of an evil dragon.

The first release of the game includes two island levels, six different speed runs, and cross-platform multiplayer support. The game can be played on both solo and multiplayer modes, news portal iMore reported on Friday.

“The dragon Zantorian locked Prince Rupert away in a castle tower on a dangerous and mysterious island. Lord Baldor dispatches the princess to investigate the hostile and unfamiliar territory and save the prince,” the game’s description on the App Store says.

“Playing as the princess, you must use your speed, courage, and savvy sense of direction to save the prince. Avoid traps, battle enemies, jump over obstacles, and collect gems along your journey to pay a ransom for the prince’s safe return. But do it fast. The dragon is hungry,” it added.

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Apple has added a new game ‘Kings of the Castle’ to its subscription-based gaming service Arcade. Wikimedia Commons

Last month, Apple revealed “Ultimate Rivals” from Bit Fry Game Studios, a new sports game franchise that brings together athletes across hockey, basketball, football, baseball and soccer into a single officially licensed video game, a first in sports and gaming.

In “Ultimate Rivals: The Rink”, the first title in the franchise, players choose from more than 50 superstar athletes to compete in exciting two-on-two hockey matches.

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The subscription-based gaming service provides iPhone, iPad, Apple TV, and Mac users with access to over 100 games with no in-app purchases or ads for $4.99 per month or $49.99 per year. (IANS)