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Mozilla Questions Apple’s Privacy Practice

Notably, earlier critism of the IDFA gave way to a pushback from app developers who say they need the tech to monetise the free app ecosystem so many of us have become used to

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Mozilla contributors started contributing more actively in the project since June, according to GitHub's version history overview.
Mozilla contributors started contributing more actively in the project since June, according to GitHub's version history overview. (IANS)

Mozilla, the maker of the Open Source browser Firefox, has launched a campaign asking Apple to make it harder for advertisers to track iPhone users by changing the unique ID for each iPhone every month and building comprehensive profiles of users over time.

Apple, which has always positioned itself as a champion for privacy, sells each iPhone with a unique ID (called an “identifier for advertisers” or IDFA) that lets advertisers track the actions users take when they use apps.

“It’s like a salesperson following you from store to store while you shop and recording each thing you look at. Not very private at all. The good news: You can turn this feature off. The bad news: Most people don’t know that feature even exists, let alone that they should turn it off. And we think that they shouldn’t have to,” Ashley Boyd, VP of Advocacy, Mozilla, wrote in a blog post on Tuesday.

Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

“That’s why we’re asking Apple to change the unique IDs for each iPhone eve5ry month. You would still get relevant ads – but it would be harder for companies to build a profile about you over time,” Boyd added.

Also Read- Sony to Curb Explicit Content in PlayStation Games

Notably, earlier critism of the IDFA gave way to a pushback fro0m app developers who say they need the tech to monetise the free app ecosystem so many of us have become used to. (IANS)

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Tech Giant Apple Applies for a US Trademark on ‘Slofie’

The application cost $400

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Apple has applied for a US trademark on ‘Slofie’, potentially giving the company control over the word’s usage.

“Slofie is the term for selfies recorded in slow-motion at 120fps. The iPhone maker does define slofie as “downloadable computer software for use in capturing and recording video.”

The trademark is likely meant to stop other companies from branding their own camera features with the slofie terminology, as the feature is currently exclusive to the iPhone 11, The Verge reported on Wednesday.

apple, software, updates, iOS
An Apple company logo is seen behind tree branches outside an Apple store in Beijing, Dec. 14, 2018. VOA

The application cost $400.

Apple recently launched 3 iPhone 11 models, two of them with a triple rear camera setup, housing stunning specifications to make you a near-perfect photographer.

Also Read- Google Assistant Gets More Optimised for Indian Languages: Report

The three smartphones, upgrades over the last year’s iPhone XR, iPhone XS, and iPhone XS Max, will ship with the iOS 13, the latest mobile operating system from Apple. (IANS)