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Musicians can now post Twitter-like updates on Google Search

Musicians can also get the "Blue Tick" that would verify that the posts are truly from the artist

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Google to introduce twitter-like updates to the artists. Wikimedia Commons
Tenor is an online GIF platform. Wikimedia Commons
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  • Twitter’s popularity is facing a risk
  • Google will now allow musicians to post updates directly
  • The updates can be seen on the Search result pages

In what could damage Twitter’s popularity, Google is now allowing US musicians to post updates directly to its Search result pages.

This update is an expansion of the “Posts on Google” feature that the company first rolled out for big companies and celebrities in 2016, and included local businesses last year, The Verge reported.

This update can potentially damage Twitter's popularity. Wikimedia Commons
This update can potentially damage Twitter’s popularity. Wikimedia Commons

The updates would show up inside musicians “Knowledge Panel” — a card that pops up and displays information when a user searches for famous people in Google Search.

Any musician, whose search result has a Knowledge Panel, meets the criteria to post the updates in the form of images, videos, GIFs and text.

Also Read: Twitter rolls out Bookmarks feature globally

When a user searches for a musician, Google automatically generates content like YouTube videos and biographical information.

These posts would show alongside that information of the musician. Musicians can also get the “Blue Tick” that would verify that the posts are truly from the artist. IANS

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Twitter bans Russia-based Kaspersky Lab from buying ads

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Twitter
Twitter bans Russia-based Kaspersky Lab from buying ads. Pixabay

Twitter has banned Russia-based cyber security firm Kaspersky Lab from advertising on its platform, stating that the company “operates using a business model that inherently conflicts with acceptable Twitter Ads business practices.”

In an open letter to Twitter CEO Jack Dorsey, Kaspersky Lab’s Founder Eugene Kaspersky has termed the move as “potential political censorship”.

Twitter icon.
Twitter bans ads. Pixabay

“At the end of January, Twitter unexpectedly informed us about an advertising ban on our official accounts where we announce new posts on our various blogs on cybersecurity (including, for example, Securelist and Kaspersky Daily) and inform users about new cyberthreats and what to do about them,” Eugene wrote on Friday.

“In a short letter from an unnamed Twitter employee, we were told that our company ‘operates using a business model that inherently conflicts with acceptable Twitter Ads business practices,'” he added.

Kaspersky Lab spent around $93,000 to promote its content on Twitter in 2017 and its India advertising share on Twitter was around $13,580.

“No matter how this situation develops, we won’t be doing any more advertising on Twitter this year. “The whole of the planned Twitter advertising budget for 2018 will instead be donated to the @EFF. They do a lot to fight censorship online,” Eugene tweeted on Saturday.

According to a report in Cyberscoop, a Twitter spokesperson pointed towards the September 2017 decree from US Department of Homeland Security (DHS) that ordered federal agencies to remove Kaspersky products from their networks.

Also Read: New algorithm may help locate fake Facebook and Twitter accounts

“Kaspersky Lab may remain an organic user on our platform, in accordance with the Twitter Rules,” a Twitter spokesperson told The Register. “Twitter is playing into the hands of cybercriminals when it hinders the delivery of important information on protection from cyberthreats,” Eugene said.

“The majority of our promoted content on Twitter has been about cybersafety and research and reports about the information security industry. We believe that this content brings value to a variety of Twitter users.”

“Twitter, if this is a matter of a decision being made in error, please openly admit this; people’d forgive you – everyone makes mistakes! I think that would be the only civilized way to quash any doubts about potential political censorship on Twitter,” Eugene said.

Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA

The Kaspersky Lab founder said that more than two months have passed and the only reply he received from Twitter was the copy of the same boilerplate text.

“Accordingly, I’m forced to rely on another (less subtle but nevertheless oft and loudly declared) principle of Twitter’s – speaking truth to power – to share details of the matter with interested users and to publicly ask that you, dear Twitter executives, kindly be specific as to the reasoning behind this ban,” he said. IANS