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PM Narendra Modi Engages with Celebrities to Boost Visibility

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote

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India, elections, vietnam, BJP
India's Prime Minister Narendra Modi gestures as he addresses a gathering in New Delhi, India. VOA

Prime Minister Narendra Modi engaged with celebrities across different fields effectively on social media in the run-up to the 2014 general elections to raise his visibility and further his electoral ambitions, as per a US study.

Joyojeet Pal, an associate professor at the University of Michigan’s School of Information, examined more than 9,000 tweets from @narendramodi between February 2009 and October 2015 to research Modi’s engagement with Indian public figures before and after elections.

As per the study, ‘Brand Modi: Decoding social media engagement with celebrities’, there were three distinct phases of engagement that happened in the six years for which he studied Modi’s tweets.

It was noticed in the first phase, Modi reached out to Amitabh Bachchan, businessman Narayana Murthy, cricketer Sachin Tendulkar and spiritual leader Sri Sri Ravi Shankar. “By engaging with them, he presented the idea that people outside his core support group and with broad followings were willing to engage with him,” Pal said.

Around 2013, his approach moved to getting support for his campaign by referring to various celebrities in his tweets, posing with them, and in some cases, getting their outright endorsement for the campaign. During this phase, celebrity engagement was mainly through pictures showing affiliation.

Narendra Modi
Narendra Modi.(Wikimedia Commons)

The efforts rounded off post-election when Modi called on celebrities primarily as champions for his initiatives.

According to Pal, this was the phase when Modi presented his initiatives as campaigns with national appeal rather than something imposed on the country.

This, Pal said, was particularly seen with Swachh Bharat, a national movement to clean up India’s roads and infrastructure, and, subsequently, with demonetisation. Celebrity engagement at these points presents the views of a collaborative, thoughtful leader.

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Number of Modi’s Twitter followers stands at 46.6 million, and he continues to engage with celebrities.

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote. (IANS)

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Glory to PM Modi and Country Angers Certain Forces

A few months back, the UN as well has crowned him with the Champions of the Earth, the highest environmental honor

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modi
A few months back, the UN as well has crowned him with the Champions of the Earth, the highest environmental honor.

By: Salil Gewali

Many will not disagree that the PM Modi is fairly unpopular among a certain popular elite within the country. However, he has earned an immeasurable number of admirers outside the country. The fact why he is an eyesore for certain groups of people and celebrities while they are bowled over and ever supportive of specific dull-witted and inexperienced leaders is something very weird and contrasting. This phenomenon defies the long-held assumption that “education” makes one rational and free from the psychological shortfall. Nevertheless, PM Modi is least bothered what his smart detractors think and do against him.  He hardly wishes evil upon anyone. He has multiple of reasons to stay buoyed and cheery. The flood of praises coming from outside the country has always swelled PM Modi’s chest. Therefore, even in the foreign soil he goes, without a hitch, shouting at full throttle —‘Bharat Mata Ki Jai’.  

Truly, it’s totally wrong to ignore many achievements associated with PM Modi. Yes, he has been chosen to be honored with the highest civilian award – Order of Zayed by the UAE government.  Not just that, the countries like Saudi Arabia, Afghanistan and Palestine also have come forward to honor the Indian PM with their respective highest awards. A few months back, the UN as well has crowned him with the Champions of the Earth, the highest environmental honor. His unfaltering dedication and devotion to execute formulated policies and planes have yielded positive results, though some section of powerful people try to undermine and demean them all.

modi
Modi government has been able to pull off many thorny external affairs and issues too quickly.

What is most attractive in PM Modi is that he is smartly clever to strike the personal kinship with any individual foreign leaders and diplomats. Yes, due to his personal touch and warmth, the Modi government has been able to pull off many thorny external affairs and issues too quickly. Of course, this is doubtlessly praiseworthy. Yes, good truths should be not suppressed and falsehood should not be exaggerated.

However, a very strange vibe is noticed in the country. It is nothing but an unenthusiastic silence maintained by the popular media when Modi receives some accolades and appreciation. Many choose not to mention it at all, not even as news-item. This all makes everything all the more conspicuous. Well, this, in fact, only prompts the swarm of netizens to be more active in social media, their battlefields. They are seen furiously vocal. The ranting, raving, and name-calling against the backdrop of the importance given to a certain class of leaders make the situation less pleasant and logical. Not just that people in the social media are quick to throw up contrasting examples citing how media goes gaga over a “less intelligent lot” while keeping deafening silence over things that bring glory and fame to the nation. This is doubtlessly a bizarre development. This way the detractors or opponents always run the risk of losing their own integrity.

ALSO READ: Modi Suggests Pakistan to Stop Exporting Terror for Peace

A business done by sacrificing integrity ends up in disaster. Opposition to ideas and political parties is always welcome, which is democratic, but the biased attitude against the “truth” and positivity can only dilute the sanctity of the enterprise and professionalism. As concerned citizens, should we not first want that the light of glory and joy dispel the gloom of darkness and despair in the country? Let’s not waste our precious life by struggling to call the untruth as truth and vice versa. This exercise only contributes to polluting our mindset and the country becomes less peaceful and more vulnerable.

Salil Gewali is a well-known writer and author of ‘Great Minds on India’.

Twitter:  @SGewali