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PM Narendra Modi Engages with Celebrities to Boost Visibility

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote

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India, elections, vietnam, BJP
India's Prime Minister Narendra Modi gestures as he addresses a gathering in New Delhi, India. VOA

Prime Minister Narendra Modi engaged with celebrities across different fields effectively on social media in the run-up to the 2014 general elections to raise his visibility and further his electoral ambitions, as per a US study.

Joyojeet Pal, an associate professor at the University of Michigan’s School of Information, examined more than 9,000 tweets from @narendramodi between February 2009 and October 2015 to research Modi’s engagement with Indian public figures before and after elections.

As per the study, ‘Brand Modi: Decoding social media engagement with celebrities’, there were three distinct phases of engagement that happened in the six years for which he studied Modi’s tweets.

It was noticed in the first phase, Modi reached out to Amitabh Bachchan, businessman Narayana Murthy, cricketer Sachin Tendulkar and spiritual leader Sri Sri Ravi Shankar. “By engaging with them, he presented the idea that people outside his core support group and with broad followings were willing to engage with him,” Pal said.

Around 2013, his approach moved to getting support for his campaign by referring to various celebrities in his tweets, posing with them, and in some cases, getting their outright endorsement for the campaign. During this phase, celebrity engagement was mainly through pictures showing affiliation.

Narendra Modi
Narendra Modi.(Wikimedia Commons)

The efforts rounded off post-election when Modi called on celebrities primarily as champions for his initiatives.

According to Pal, this was the phase when Modi presented his initiatives as campaigns with national appeal rather than something imposed on the country.

This, Pal said, was particularly seen with Swachh Bharat, a national movement to clean up India’s roads and infrastructure, and, subsequently, with demonetisation. Celebrity engagement at these points presents the views of a collaborative, thoughtful leader.

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Number of Modi’s Twitter followers stands at 46.6 million, and he continues to engage with celebrities.

Ahead of the 2019 elections, Modi has been increasingly reaching out to Bollywood celebrities to urge citizens to cast their vote. (IANS)

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Bollywood Celebs Hail Verdict on Ayodhya Case

B- Town share their opinions on the Ayodhya case verdict

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Ayodhya
Celebrities such as Farhan Akhtar, Taapsee Pannu and Madhur Bhandarkar support the Ayodhya verdict. Wikimedia Commons

Bollywood celebrities such as Farhan Akhtar, Taapsee Pannu and Madhur Bhandarkar on Saturday hailed the Supreme Court’s verdict on the Ayodhya case, and requested people to respect the court’s decision.

The Supreme Court on Saturday directed the Centre to form a trust within three months, which will build a temple at the disputed site in Ayodhya.

The Sunni Waqf Board, which was a party to the seven-decade-old title suit, should be given an alternate five-acre land at some other suitable place for construction of a mosque, a five-member bench headed by Chief Justice Ranjan Gogoi, said in a unanimous judgement.

Soon after the verdict #AyodhyaCase started trending. Bollywood celebrities, too, took to Twitter to share their opinion on the historic judgement.

Ayodhya
Taapsee Pannu took to twitter and supported the Ayodhya verdict by Supreme Court. Wikimedia Commons

Here are some reactions from B-Town:

Taapsee Pannu: #AYODHYAVERDICT hail Supreme Court! Let the needful be done. Now moving towards working on issues that will help our nation become the BEST place to LIVE in.

Nimrat Kaur: No better words possible for this landmark day. Much has already been lost in the name of God…no deity nor community desires any of that. May respect and harmony win biggest. #AyodhaVerdict.

Vivek Anand Oberoi: No one could have said it better than the great father of our nation! Let us honour the Mahatma by keeping peace and staying united always #RamMandir #BabriMasjid #AyodhyaJudgment #AyodhaVerdict.

Hansal Mehta: Waqt lagta hai, par ho jaata hai. The Supreme Court has delivered its verdict on a longstanding dispute over land title. Respect the law, accept the verdict and ignore those who will try to gain political capital or TRPs from this. It really is time to move on.

Farhan Akhtar: Humble request to all concerned, please respect the Supreme Court verdict on #AyodhyaCase today. Accept it with grace if it goes for you or against you. Our country needs to move on from this as one people. Jai Hind.

Kunal Kapoor: This is a time for peace and healing. Let’s be sensitive to each other and build a more inclusive and unified India #AYODHYAVERDICT.

Also Read- Nobody Takes Serious Speeches of Movie Stars Seriously, Says Bollywood Star Shah Rukh Khan

Madhur Bhandarkar: Welcome the fair verdict over the #AyodhyaCase by Hon. Supreme Court. Finally the long pending issue will be resolved now. (IANS)