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Indian Prime Minister Narendra Modi Most Searched Politician on Internet

They checked the engagement trend from February 12 to March 13, 2019

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India, elections, vietnam, BJP
India's Prime Minister Narendra Modi gestures as he addresses a gathering in New Delhi, India. VOA

Prime Minister Narendra Modi is the most popular politician in India in terms of online search with 7.24 million and 1.82 million searches for the year 2018 and 2019 respectively, according to a new study.

But the Indian National Congress (INC) managed to steal the limelight after two years as the most searched political party during December 2018, said the study by the US-based online visibility management platform SEMrush.

The results showed that Congress President Rahul Gandhi emerged as the second most searched Indian politician on online platforms with 1.5 million searches in 2019.

However, it is Congress General Secretary Priyanka Gandhi who gained popularity most rapidly between 2018 and 2019.

Priyanka Gandhi registered a search volume of 1.22 million in 2019 in comparison with a search volume of 701,000 in 2018.

Modi, India, Farmers
Indian Prime Minister Narendra Modi, center, is garlanded by BJP leaders on the first day of the two-day Bharatiya Janata Party national convention in New Delhi, Jan. 11, 2019. VOA

“We also studied trending keywords and popular questions related to leading politicians and found that the most searched question was ‘Who is Narendra Modi’,” Fernando Angulo, Head of International Partnership, SEMrush, said in a statement.

The results also revealed Modi as the most active politician on Facebook with a record profile growth of 68.22 per cent between February 2019 and March 2019.

For the study, SEMrush analysed eight politicians and checked how many times people in India searched for them on Google from January 2018 till February 2019.

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They also looked at the top 10 related keywords and the top 10 related questions for each politician.

On social media, the firm analysed the official pages on Facebook and Twitter of the politicians and compared three factors – audience, activity and engagement.

They checked the engagement trend from February 12 to March 13, 2019. (IANS)

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LinkedIn ‘Open For Business’ Feature In India

LinkedIn introduces its 'Open For Business' feature in India

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LinkedIn
LinkedIn introduces a feature that supports small and medium businesses (SMBs) and freelancers across the world. Pixabay

Microsoft-owned professional networking platform LinkedIn on Monday launched “Open for Business” in India — a feature that allows freelancers and small business owners to add their services to their LinkedIn profiles.

Initially rolled out in the US in July, the feature is now live in India and rest of the world and is a way for freelancers and small businesses to indicate they are “open for business”.

Acording to the company, this feature underlines its commitment to supporting small and medium businesses (SMBs) and freelancers across the world.

“With 660 million members and 30 million companies on the platform across the world, LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful, whether they are based in Dubai or Dundee (Scotland),” Allen Blue, Co-founder and VP of Product Management, LinkedIn, said in a statement.

LinkedIn
LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful. Pixabay

Based on the company’s research, small businesses are found to rely heavily on word of mouth, in order to bring in new customers.

“Open for Business” aims to digitise this word of mouth concept by making it easy for members to find, message, and provide references to each other.

With over 60 million users, India is LinkedIn’s fastest-growing and largest market outside the US.

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The company last month rolled out a ‘Made in India’ feature called ‘Events’ that allows members to create and attend events directly on both the app as well the web globally.

The USP of the product is the ability to enable safe online conversations and offline events. (IANS)