Saturday October 20, 2018

Actor Naseeruddin Shah Says, 50 Years From Now Cinema Halls Would Be Found In Museums

Naseeruddin can now be seen in the digital show "Zero KMS" on ZEE5.

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I think he is pretty unique filmmaker
Naseeruddin says he has been very fascinated by director Qaushiq Mukherjee's films. Wikimedia
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“The future comprises the computer and web. I think within 50 years, cinema halls will only be in museums. People will be taken around and shown, where people used to sit, where they used to buy popcorn from, and where films used to be screened,” Naseeruddin said in a statement.

in which his son acted
The first film of Qaushiq Mukherjee that Naseeruddin Shash saw was ‘Tasher Desh’. Wikimedia

“And people from that time would be in awe that thousands came together to watch a film. It’s a tragedy, films are a communal experience, more and more of it is becoming personal.”

He joked that maybe in 100 years, children will be born with telephones implanted in their heads.

“I won’t be around to see it, but I really miss the thrill of going to a crowded cinema and watching a movie, immaterial if the seats were comfortable or not. I grew up in places like Meerut, Alibaug and Nanital, where you sat on wooden seats and used to buy 40 paise tickets and watch the movie from the first row, which gave you a strain on your neck.

“But the joy of doing that cannot be replicated by watching a movie on your mobile screen.”

He can now be seen in the digital show “Zero KMS” on ZEE5.

“I have been very fascinated by director Qaushiq Mukherjee’s films. I think he is pretty unique filmmaker. He makes very hitting, cutting edge, whimsical and eccentric cinema and I personally like eccentric people.

“The first film of Qaushiq Mukherjee that I saw was ‘Tasher Desh’, in which my son acted and the way he has shot the play by Rabindrath Tagore is a completely unique take on it.

Read More: The Trailer of Rajinikanth’s new Film ‘Kaala’ Shows He Is Serious About Politics

“I have also seen ‘Ludo’ and ‘Garbage’, which I cannot say are perfect movies, but what he is attempting to do is to find new cinema language. And I was very interested in seeing what Qaushiq would do with an action thriller, like ‘Zero KMS’. The part that he offered me was quite interesting too,” he said.

The series, set in Goa, is on human trafficking. (IANS)

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Jammu And Kashmir’s Ad Film Wins Gold At IAA Awards

Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

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Sanasar, Jammu and Kasmir- wikimedia commons

A short film on Jammu and Kashmir tourism, launched by the state government, has won “gold” at an award ceremony organised by the India chapter of International Advertising Association (IAA) here.

The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 has been declared the winner in the ‘Travel and Tourism Category’ at IndiAA awards held here on Friday, according to an official statement.

Kashmir
The ad film titled “Warmest Place on Earth” launched by the state’s Tourism Department in September 2017 Flickr

IndIAA Awards is the intellectual property of the IAA India chapter, and was instituted in 2015. The award recognises mainstream creative advertising campaigns.

The film highlights the hospitality of Jammu and Kashmir. The 5-minute film was the first such big campaign launched by the Kashmir government.

Also Read: Here’s How Strict India’s Citizenship Test Can Really Be

Conceptualised by J. Walter Thompson, it was directed by filmmaker Amit Sharma

In 2014, the Union Ministry of Tourism had launched a campaign and won the ‘Blue Elephant’ at ‘Kyoorius Creative Awards’. (IANS)

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