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The 2019 Atlantic hurricane season is officially underway, yet many people haven’t recovered from some of last year’s storms. Meantime, tornados have torn up swaths of several U.S. states in the past few weeks, and floodwaters have wreaked even more damage.
Across the U.S. and elsewhere, tornados, flooding and fires have destroyed homes, sometimes entire communities. Victim after victim describes the trauma.
Preston Black in Oklahoma says a tornado threw his trailer home several meters into the air. His parents, wife and children were all inside. Then, he saw his wife in the debris.
“To see her like that. … It was awful,” he said. “The worst thing I could ever see.”
She survived. But they lost everything they had.
Last October, Hurricane Michael destroyed entire towns in Florida. Some people are still living in tents. Janelle Crosby lives in a trailer home full of health hazards.
“Rats. Critters. It’s disgusting. Mold. This they put up to try to contain the mold. It was pink, it’s now black.”
Natural disasters affect everyone differently. In California, Gwen Oesch found that the immediate impact of loss can’t always be anticipated.
“I didn’t realize how much my home means to me,” she said, with a sigh.
Solace in numbers
When a community is hit by a disaster, it can be less traumatic than an individual disaster like an accident, according to Dr. John Lauriello, a psychiatrist at the University of Missouri Health Care.
“I think there’s a shared understanding of the trauma, which I think can be very, very helpful because people feel like it wasn’t just them. It occurred to their community and, therefore, the community is going to work together, and the rebuilding will happen together.”
In Missouri, universities are housing people whose homes were destroyed by massive flooding and a tornado. Darrell Bonner says he’s grateful for a place to stay.
“It’s a blessing living here. A lot of financial burden has been let loose a little bit. There’s hope. There are people out there willing to help,” he said.
Crosby says in her Florida community, people share whatever they have.
“We just all take care of each other. It’s hard, but like I said earlier, if one of us has generator gas, or if we have propane, we all get to cook that night. If not, we get out here and make fires on the grill and cook.”
For children, routine key
Psychiatrist Laine Young-Walker at the University of Missouri Health Care says the sooner parents can get their children back into a normal routine, the better off they will be.
“They thrive in and survive on structure and routine,” Young-Walker said. “So when a natural disaster like this happens and they get displaced, they’re not in their home anymore, their school is closed, they’re not able to go to the school. They don’t have that structure. They don’t have that routine and that consistency. And it can cause a lot of stress for them.”
If schools are destroyed, Young-Walker suggests finding ways to do class work.
Last year, a teacher turned her California home into a classroom when her students’ school was destroyed by fire. Eight-year-old Eleanor Weddig thought it was better than school.
“I love it. It’s like more comfortable than our classroom, the chairs are cushy, that’s one thing that I like. And anyway it’s a house so it’s, like, more fancy and stuff and she cooks us great lunches. Like every lunch I love,” Eleanor said.
Californian Gwen Oesch credits community support with helping people who had lost their homes during the wildfires.
“It’s almost like a therapy thing, you know?” she said. “We’re all in the same place, and dealing with the same thing. We’re talking about the people who lost their homes and how sad it is. But, you know what? We’re resilient.” (VOA)
The pandemic brought about a global boom of entrepreneurship in 2020. Thousands of small businesses launched in the UK last year, and many were very successful. Some businesses started as passion projects, while others aimed to fill a hole in the pandemic market. Services and products, like at-home workouts, popped up all over social media from new and exciting businesses. The pandemic left many Brits financially unstable and scared for the future of their career. Launching their own business gave them something to focus on again and a small amount of income.
The Financial Times reported that the number of registered companies in the UK increased by 30% in 2020. As the world returns to normal, it will be interesting to see how these new businesses approach the post-pandemic world.
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If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Social media is one of the most effective marketing platforms available. You can connect with a global audience for free and market your product or service to them. Post consistently and use high-quality imaging to catch your audience's attention. Engage with potential customers by replying to direct messages, comments, shares and likes. Use a few platforms to maximise your exposure and create a strong brand identity.
You can connect with a global audience for free and market your product or service to them. | Photo by Alexander Shatov on Unsplash
Network as much as you can
Networking is a vital part of business, and you can do it on and offline. Use sites like LinkedIn to connect with fellow entrepreneurs and those in different industries. Reach out to them directly and ask about their company or role. You might be surprised by how much you can learn from one conversation. Once in-person events return, you should look to make the most out of meeting people in your industry. You might find brands to collaborate with or a mentor to learn from. Make sure to hand out your business cards at the event so people can get in touch with you in the future.
Networking is a vital part of business, and you can do it on and offline. | Photo by Chris Montgomery on Unsplash
Create a blog
You need to be an expert in your industry. Create a blog and share your journey of learning to be a business owner. You can share your expertise and why you started the company, which other entrepreneurs can read and learn from. Your knowledge and experience might be extremely helpful for those just starting out. Use a range of marketing techniques to launch your business into the next phase.
Use a range of marketing techniques to launch your business into the next phase. | Photo by Sincerely Media on Unsplash
(Disclaimer: This article is sponsored and include some commercial links)
One of Indias fast growing Direct To Consumer (DTC) beauty and personal care brands, MyGlamm, launches its national TVC around the message 'All Natural #NoNasties today with actress Shraddha Kapoor, who is also an investor in the brand.
Kapoor who has a great millennial and Gen Z connect introduces 'My SUPERFOODS Kajal' which has No Parabens, No Mineral Oils, No Nasties while still being long-lasting and smudge-free and made with the goodness of nature. This is followed by many girls trying applying the kajal with confidence and while highlighting the ingredients Avocado Oil, Goji Berries, Vitamin E and Sunflower Seed Oil.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. Wikimedia Commons
The brand focuses on creating quality products that are high efficacy made with all-natural and no chemicals in the formulae. his campaign follows the #TellMyGlammWhatYouWant campaign where women logged in to tell the company what they wanted from their beauty products. It aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India.
Commenting on the campaign, Apratim Majumder, CMO, MyGlamm says "Women have been telling us about what they want from their beauty products for a while now. We have been innovating to serve those needs with products. When they told us that they want a kajal that is not only long-lasting and smudge-proof but also takes care of their eyes, we knew we had to do this. The campaign is about telling everyone out there who told us they need a kajal that cares, MyGlamm Superfoods Kajal is here for you! The campaign debued on MyGlamm's social channels- YouTube & Instagram on September 16. (IANS/ MBI)
Keywords: India, Direct beauty brands, My Glamm national, girls, kajal, confidence ingredients, Avocado Oil, Shraddha Kapoor
Phishing attacks targeting organisations rose up considerably during the pandemic, as millions of employees working from home became a prime target for cybercriminals. A large majority (83 per cent) of IT teams in India said the number of phishing emails targeting their employees increased during 2020, according to a report by UK-based cybersecurity firm Sophos on Monday.
"It can be tempting for organisations to see phishing attacks as a relatively low-level threat, but that underestimates their power. Phishing is often the first step in a complex, multi-stage attack. According to Sophos Rapid Response, attackers frequently use phishing emails to trick users into installing malware or sharing credentials that provide access to the corporate network," Sophos' Principal Research Scientist, Chester Wisniewski said in a statement. The findings also reveal that there is a lack of common understanding about the definition of phishing. For instance, 67 per cent of IT teams in India associate phishing with emails that falsely claim to be from a legitimate organisation, and which are usually combined with a threat or request for information.
The findings also reveal that there is a lack of common understanding about the definition of phishing. | Pixabay
As many as 61 per cent consider Business Email Compromise (BEC) attacks to be phishing, and half of the respondents (50 per cent) think threadjacking - when attackers insert themselves into a legitimate email thread as part of an attack - is phishing. Most of the organisations in India (98 per cent) have implemented cybersecurity awareness programmes to combat phishing. Respondents said they use computer-based training programmes (67 per cent), human-led training programmes (60 per cent), and phishing simulations (51 per cent).
Four-fifths of Indian organisations assess the impact of their awareness programme through the number of phishing-related tickets raised with IT, followed by the level of reporting of phishing emails by users (77 per cent) and click rates on phishing emails (60 per cent). All the organisations surveyed (100 per cent) in Delhi, Hyderabad, and Kolkata say they have a cybersecurity awareness programme in place. This was followed by Chennai where 97 per cent have such programmes, and then, Bengaluru and Mumbai at 96 per cent each. (IANS/ MBI)
Keywords: programmes, organisation, emails, phishing