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Unlike Netflix, Apple TV+ to Focus More on Handful Top-Tier Shows

Earlier in March, it was announced that Apple's on-demand subscription service will start in over 100 countries this fall

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Apple TV service began rolling out in over 100 countries, including India which comes bundled with Apple TV+, the company's original video subscription service. Wikimedia Commons

Unlike Netflix’s content quantity, Apple has indicated that TV+ service would only focus more on a handful of top-tier shows. According to Eddy Cue, Apple’s Senior Vice President of Internet software and services, Apple would not create the most number of shows, but create the best of them, Engadget reported on Monday.

Eddy did not think that Netflix’s emphasis on quantity was bad, but he said it was just not Apple’s intended model.

As part of its TV services, the iPhone-maker is planning to release new movies and shows every month, with the first one most likely to be Jennifer Aniston and Reese Witherspoon starrer “The Morning Show”, the report added.

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Eddy did not think that Netflix’s emphasis on quantity was bad, but he said it was just not Apple’s intended model. Flickr

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Other shows would include Steven Spielberg’s “Amazing Stories” and the “Little America” series from Big Sick creators Kumail Nanjiani and Emily Gordon. Earlier in March, it was announced that Apple’s on-demand subscription service will start in over 100 countries this fall.

Later in May, the Apple TV service began rolling out in over 100 countries, including India which comes bundled with Apple TV+, the company’s original video subscription service. (IANS)

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Netflix to Unveil Cheaper Mobile-Only Subscription Service in India

Currently, Netflix is offering three monthly plans in the country which are priced between Rs 500 and Rs 800

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The company began testing the mobile-only subscription service in few countries in March. Pixabay

American video streaming giant Netflix has reportedly confirmed it would unveil a mobile-only subscription plan for India during the third quarter of 2019 and that it would be priced lower than its existing plans.

In a letter to investors, Netflix said the mobile-only plan “will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU (average revenue per user) is low (below $5)”, The Verge reported on Wednesday.

The company began testing the mobile-only subscription service in few countries in March. Last week, Netflix’s product Vice President, Todd Yellin, gave a keynote in Mumbai describing the streaming major’s intentions to expand interactive TV shows and its own Indian content.

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However, the mobile-only plan does not support shows in HD or 4K quality. Pixabay

He also pointed to the success of the Netflix original Indian series “Sacred Games”, about a cop chasing down a crime lord, which audiences abroad tuned in to as well, the report added.

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After the much-anticipated launch of “Sacred Games” season two on August 15, the digital entertainment site has content in store over the next months that flaunts Bollywood biggies such as Shah Rukh Khan and Anushka Sharma.

Earlier this week, Netflix announced five new original series, exploring the worlds of deadly zombies, scary gangsters, stand-up comics and daring friends, in a bid to tell diverse Indian stories and reach out to the domestic market in a more aggressive way. Currently, Netflix is offering three monthly plans in the country which are priced between Rs 500 and Rs 800. (IANS)