Monday December 16, 2019
Home Lead Story Netflix to Un...

Netflix to Unveil Cheaper Mobile-Only Subscription Service in India

Currently, Netflix is offering three monthly plans in the country which are priced between Rs 500 and Rs 800

0
//
netflix
Founded in 1997, Netflix currently has nearly 150 million paying users around the globe. Pixabay

American video streaming giant Netflix has reportedly confirmed it would unveil a mobile-only subscription plan for India during the third quarter of 2019 and that it would be priced lower than its existing plans.

In a letter to investors, Netflix said the mobile-only plan “will be an effective way to introduce a larger number of people in India to Netflix and to further expand our business in a market where Pay TV ARPU (average revenue per user) is low (below $5)”, The Verge reported on Wednesday.

The company began testing the mobile-only subscription service in few countries in March. Last week, Netflix’s product Vice President, Todd Yellin, gave a keynote in Mumbai describing the streaming major’s intentions to expand interactive TV shows and its own Indian content.

netflix
However, the mobile-only plan does not support shows in HD or 4K quality. Pixabay

He also pointed to the success of the Netflix original Indian series “Sacred Games”, about a cop chasing down a crime lord, which audiences abroad tuned in to as well, the report added.

ALSO READ: Online Restautant Aggregators Must Create a Netflix for Food

After the much-anticipated launch of “Sacred Games” season two on August 15, the digital entertainment site has content in store over the next months that flaunts Bollywood biggies such as Shah Rukh Khan and Anushka Sharma.

Earlier this week, Netflix announced five new original series, exploring the worlds of deadly zombies, scary gangsters, stand-up comics and daring friends, in a bid to tell diverse Indian stories and reach out to the domestic market in a more aggressive way. Currently, Netflix is offering three monthly plans in the country which are priced between Rs 500 and Rs 800. (IANS)

Next Story

Netflix Announces Untitled Scripted Series About Spotify

The founding tale of Spotify is a great example of how a local story can have a global impact, says Netflix

0
Netflix
The Swedish and English language series by Netflix will be developed and produced by Yellow Bird UK, with Berna Levin serving as executive producer and Luke Franklin as producer. Pixabay

Netflix has announced an untitled scripted series about Spotify, a Swedish startup that shook the entire music industry and evolved into becoming one of the worlds leading music services.

The limited series is inspired by the book ‘Spotify Untold’ by authors Sven Carlsson and Jonas Leijonhufvud – both business reporters at Swedish Dagens Industri – and will be produced by Yellow Bird UK, a Banijay Group company and the production company behind the upcoming Netflix series Young Wallander.

Acclaimed Per-Olav Sørensen (Quicksand, Home for Christmas and Nobel) will be directing and Berna Levin (Young Wallander, Hidden and The Girl in the Spider’s Web) will serve as executive producer.

“The founding tale of Spotify is a great example of how a local story can have a global impact. We are really excited about bringing this success story to life and we look forward to continuing our great collaboration with director Per-Olav Sørensen and the team at Yellow Bird UK,” Tesha Crawford, Director of International Originals Northern Europe at Netflix said in a statement on Wednesday.

Netflix
Netflix has announced an untitled scripted series about Spotify, a Swedish startup that shook the entire music industry and evolved into becoming one of the worlds leading music services. Wikimedia Commons

The Swedish and English language series will be developed and produced by Yellow Bird UK, with Berna Levin serving as executive producer and Luke Franklin as producer.

ALSO READ: Here’s how Carbon Footprint Can be Reduced in India

“The story of how a small band of Swedish tech industry insiders transformed music – how we listen to it and how it’s made – is truly a tale for our time. Not only is this a story about the way all our lives have changed in the last decade, it’s about the battle for cultural and financial influence in a globalised, digitised world,” Berna Levin, Executive Producer, Yellow Bird added. (IANS)