Saturday January 25, 2020
Home India Content Strea...

Content Streaming Leader Netflix Intensifies OTT Price War in India

SonyLIV app has a monthly subscription plan of Rs 99 while ZEE5 has monthly packs starting from Rs 49

0
//
Netflix.

The price war among various OTT players in India has intensified, with content streaming leader Netflix experimenting a weekly mobile-only plan for Rs 65 a month in the country.

Netflix is also charging Rs 250 per month for mobile users but it still costs more than Amazon Prime which costs Rs 129 a month or Hotstar’s Premium pack at Rs 199.

The Netflix mobile-only plan allows users to watch content on just one smartphone or tablet screen at a time.

The new plans appearing on Netflix India’s website lists the weekly mobile-only plan for Rs 65, basic plan for Rs 125, standard plan (two screens allowed) for Rs 165, and ultra plan for Rs 200 (four screens in 4k).

However, the mobile-only plan does not support shows in HD or 4K quality.

Netflix
The test in India makes sense, given that Netflix has already expressed interest in the country, the report said.
Pixabay

Being the world’s second-largest smartphone market with cheapest data rates, India has become a major focus point for international content and music streaming platforms.

Recently, Apple Music slashed down its previous Rs 120 per month pack rate to Rs 99.

Also Read- ‘Asterix’ French Bestseller Comics, Now Available For Hindi Readers

Major over-the-top (OTT) players have slashed their subscription prices to widen their consumer base with a two-pronged strategy: offering packages for shorter time periods and allowing consumers to choose their content.

SonyLIV app has a monthly subscription plan of Rs 99 while ZEE5 has monthly packs starting from Rs 49. (IANS)

Next Story

India Becomes the Second Largest Smartphone Market After China: Report

India surpasses US to become 2nd largest smartphone market

0
Smartphone
The Indian smartphone market surpassed the US for the first time on an annual level. Pixabay

New Delhi: Riding on Chinese brands, the India smartphone market surpassed the US for the first time on an annual level and this is the latest science and technology news, becoming the second-largest smartphone market after China globally — reaching 158 million shipments in the calender year 2019 with 7 per cent (YoY) growth, a report from Counterpoint Research said on Friday.

While Xiaomi continued to be the top player with 28 per cent market share in the calendar year 2019, Samsung was second with 21 per cent and Vivo at 16 per cent market share, said Counterpoint’s ‘Market Monitor’ service.

Smartphone
India has now become the second-largest smartphone market after China globally. Pixabay

“Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent,” said Tarun Pathak, Associate Director, Counterpoint.

“Chinese brands share hit a record 72 per cent for the year 2019 as compared to 60 per cent share a year ago.

“This year, we have seen all major Chinese players expanding their footprint in offline and online channels to gain market share. For instance, Xiaomi, realme, and OnePlus have increased their offline points of sale while brands like Vivo have expanded their online reach with Z and U series,” said Anshika Jain, Research Analyst at Counterpoint.

Over the past four years, Xiaomi, Vivo, and OnePlus have grown 15 times, 24 times and 18 per cent, respectively.

“This highlights that OEMs are mature enough to capture next wave of growth and expand their operations in India,” Jain added.

Smartphone
Although the rate of growth for smartphone market hit single digit for the first time ever on an annual basis, India is underpenetrated relative to many other markets with 4G penetration in terms of subscribers being around 55 per cent. Pixabay

Samsung shipments remained almost flat (YoY) while it has shown a 5 per cent (YoY) decline in 2019.

“This is for the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A series and online with M series). However, it needs to double down its efforts to keep the momentum going,” the report noted.

While the smartphone market registered YoY growth, the feature phone market witnessed a steep decline of nearly 42 per cent YoY in 2019 and 38 per cent (YoY) in Q4 2019.

Also Read- Amazon’s Music Streaming Service Hits 55 Million Subscribers Globally

“This is due to slowdown in the new shipments from Reliance Jio. However, the players such as itel, Lava, Nokia and Micromax registered positive annual
growth despite the overall segment declined showing the untapped potential of the market,” said the report.

In fact, itel emerged as the number one feature phone brand in Q4 2019, followed by Samsung and Lava. (IANS)