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Content Streaming Leader Netflix Intensifies OTT Price War in India

SonyLIV app has a monthly subscription plan of Rs 99 while ZEE5 has monthly packs starting from Rs 49

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Netflix.

The price war among various OTT players in India has intensified, with content streaming leader Netflix experimenting a weekly mobile-only plan for Rs 65 a month in the country.

Netflix is also charging Rs 250 per month for mobile users but it still costs more than Amazon Prime which costs Rs 129 a month or Hotstar’s Premium pack at Rs 199.

The Netflix mobile-only plan allows users to watch content on just one smartphone or tablet screen at a time.

The new plans appearing on Netflix India’s website lists the weekly mobile-only plan for Rs 65, basic plan for Rs 125, standard plan (two screens allowed) for Rs 165, and ultra plan for Rs 200 (four screens in 4k).

However, the mobile-only plan does not support shows in HD or 4K quality.

Netflix
The test in India makes sense, given that Netflix has already expressed interest in the country, the report said.
Pixabay

Being the world’s second-largest smartphone market with cheapest data rates, India has become a major focus point for international content and music streaming platforms.

Recently, Apple Music slashed down its previous Rs 120 per month pack rate to Rs 99.

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Major over-the-top (OTT) players have slashed their subscription prices to widen their consumer base with a two-pronged strategy: offering packages for shorter time periods and allowing consumers to choose their content.

SonyLIV app has a monthly subscription plan of Rs 99 while ZEE5 has monthly packs starting from Rs 49. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)