Streaming platform Netflix will begin publishing a journal tentatively titled Wide to tout its voluminous programming to members of the Academy of Television Arts and Sciences.
This is the latest in the platform’s efforts to pursue awards, which help to attract new subscribers and talent to the service, reported variety.com.
Netflix spent, by most estimates, tens of millions mounting a no-holds-barred Oscar campaign for “Roma”, a star-less black-and-white Spanish-language film, which won three Academy Awards this year.
It also is in talks to acquire Hollywood’s Egyptian Theatre, in part to appease Oscar voters who have reservations about backing Netflix films because they question its support of the theatrical moviegoing experience.
And now, it is getting into the publishing business.
Wide’s first issue is expected to run more than 100 pages. Also Read: Apple Users Will No Longer Require To Download iTunes To Access Podcast
The publication will tout the programming, including its many awards hopefuls to voters and tastemakers, including the roughly 15,000 members of the Academy of Television Arts and Sciences who determine Emmy nominations and wins.
Netflix released more than 700 programs last year and garnered 112 Emmy nominations. (IANS)
As you sit through the night to binge-watch “Sacred Games Season 2” on Netflix, the no-sleep agreement with your wife may not be enough for you both to enjoy the show without fights.
New research from Lancaster University of Warwick and Relational Economics Ltd. suggests that streaming and subscription TV providers like Netflix need to consider several factors to ensure their services provide value to their customers.
“Firms need to think about how they can facilitate collaboration among families in their use of subscription TV.
“For example, there is the potential to use technologies such as Alexa to identify areas of value destruction and to intervene — for instance, by detecting when one person regularly talks during a certain programme and setting up a recording, so nothing is missed,” said Helen Bruce from Lancaster University.
Netflix recently introduced a binge-watching contract for couples and families to regulate the way they watch TV together.
The ‘contract’ offers five rules that binge-watch partners have to sign on with Netflix.
The rules are: “I won’t fall asleep; I won’t get distracted by my phone causing the other person to rewind because I missed something; I won’t continue watching a show without the other person present; I won’t talk whilst the show is on and in the event that I come across a spoiler, I won’t share it with the other person”.
According to the study published in the Journal of Business Research, TV companies battling to preserve the shared experience of scheduled TV viewing in an era of 24/7 streaming and personalized viewing need more than binge-watching contracts and no-sleeping agreements to keep customers.
“From our research, we found families value more than just watching TV together, though the ability to do so — and to customise those experiences — remains extremely important, and a key reason why families continue to spend often significant sums of money each month on TV subscriptions,” explained Bruce.
House value can be destroyed where the actions of one family member are detrimental to others.
“For instance, a person might disrupt family viewing by talking loudly, delete recorded shows that someone else wanted to watch, or make disparaging comments about another party’s tastes in TV shows,” the findings showed.