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Netflix Not to Integrate its Services with Apple Streaming Platform

Netflix won't be part of Apple streaming platform

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Ahead of the launch of Apple’s streaming service, Netflix CEO Reed Hastings has said his company will not integrate its services with the upcoming platform.

“Apple’s a great company. (But) we want to have people watch our content on our service, and so we have chosen not to integrate into their services,” Hastings said at a press event here on Monday.

The comment precedes Apple’s impending formal announcement to take a deep-dive into the competitive technology-driven world of over-the-top (OTT) entertainment with a set of its own original shows, as well as plans to resell other subscription services like Starz and Showtime as part of its service.

Asked how Netflix can compete with companies like Apple and Amazon that have deep pockets, Hastings said: “With difficulty.”

“You do your best job when you have great competitors. They do a good job, I am going to be envious. They are going to come up with great ideas, I am going to want to borrow those…

“We will make this a great industry if we have great competitors and those companies will be amazing competitors in addition to the ones that we have now,” Hastings told reporters here.

Netflix.

Talking specifically on the competition with Amazon, Hastings said: “For the last 20 years, we have grown. We have got many competitors. We have been competing with Amazon for many years. They are reported to be spending $4-5 billion a year or so on content.

“We spend about twice that. Now, new companies are coming… There’s Disney+, WarnerMedia.

“They (the parent companies) have been in the business for a long time, and we compete with all kinds of entertainment time already. Sometimes we think of YouTube as a great partner, sometimes as a competitor. It’s the same with all of these,” he added.

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“Our success doesn’t determine their success. And what matters is to do amazing content that people love watching and sharing,” Hastings noted.

Apple is gearing up for its mega event on March 25 at the Steve Jobs theatre on its Cupertino, California-based campus, during which the tech giant is expected to announce its much-awaited video streaming service. (IANS)

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Apple Users are Replacing iPhones with Samsung: Report

People who chose Samsung repeatedly were in bigger numbers

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

Less and less Apple users are sticking with iPhones when it comes to replacement and are switching to Android phones, especially Samsung, a new report by BankMyCell has said.

The iPhone trade-in site has been collecting data on the new device people have during the valuation and trade-in of their old iPhone. It essentially lets users sell their used phone and upgrade to a new one.

BankMyCell found that 18.1 per cent of iPhone users were trading in their device for a Samsung device in June, the highest level since it’s been in the study, according to a CNET report on Thursday.

samsung foldable phone
FILE – The Samsung Galaxy Fold phone is shown on a screen at Samsung Electronics Co. Ltd.’s Unpacked event in San Francisco, Feb. 20, 2019. VOA

The site collected data from over 38,000 people trading in their phones since October through 2019 to track Apple brand loyalty during the upgrade cycle.

People who chose Samsung repeatedly were in bigger numbers.

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Just 7.7 per cent of Galaxy S9 users switched over to an iPhone and 92.3 per cent remained on the Android operating system (OS). In comparison, 26 per cent of people trading in their iPhone X are moving onto another brand, the report added. (IANS)