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Netflix Not to Integrate its Services with Apple Streaming Platform

Netflix won't be part of Apple streaming platform

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Ahead of the launch of Apple’s streaming service, Netflix CEO Reed Hastings has said his company will not integrate its services with the upcoming platform.

“Apple’s a great company. (But) we want to have people watch our content on our service, and so we have chosen not to integrate into their services,” Hastings said at a press event here on Monday.

The comment precedes Apple’s impending formal announcement to take a deep-dive into the competitive technology-driven world of over-the-top (OTT) entertainment with a set of its own original shows, as well as plans to resell other subscription services like Starz and Showtime as part of its service.

Asked how Netflix can compete with companies like Apple and Amazon that have deep pockets, Hastings said: “With difficulty.”

“You do your best job when you have great competitors. They do a good job, I am going to be envious. They are going to come up with great ideas, I am going to want to borrow those…

“We will make this a great industry if we have great competitors and those companies will be amazing competitors in addition to the ones that we have now,” Hastings told reporters here.

Netflix.

Talking specifically on the competition with Amazon, Hastings said: “For the last 20 years, we have grown. We have got many competitors. We have been competing with Amazon for many years. They are reported to be spending $4-5 billion a year or so on content.

“We spend about twice that. Now, new companies are coming… There’s Disney+, WarnerMedia.

“They (the parent companies) have been in the business for a long time, and we compete with all kinds of entertainment time already. Sometimes we think of YouTube as a great partner, sometimes as a competitor. It’s the same with all of these,” he added.

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“Our success doesn’t determine their success. And what matters is to do amazing content that people love watching and sharing,” Hastings noted.

Apple is gearing up for its mega event on March 25 at the Steve Jobs theatre on its Cupertino, California-based campus, during which the tech giant is expected to announce its much-awaited video streaming service. (IANS)

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OnePlus Rolls Out Support for Netflix App for its TVs

OnePlus TV update brings support for Netflix

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Netflix TV
Chinese Technology OnePlus rolls out support for netflix app for its TVs. Pixabay

Chinese technology company OnePlus on Monday announced that it has started rolling out another update for its TVs which brings official support for the Netflix app.

The Netflix app will come pre-installed for new users and will be made available through an update for existing users in the OnePlus TV 55 Q1 and OnePlus TV 55 Q1 Pro TVs.

“We at OnePlus have always sought to provide the best possible technology on all our devices. Over the years, Netflix has played an important role in bringing an unmatched viewing experience on our smartphones, said Vikas Agarwal, General Manager,” OnePlus India said in a statement.

“The association opens up a whole new world of possibilities, empowering storytellers on Netflix to expand into a whole new avenue for delivering diverse stories,” Agarwal added.

Netflix
The Netflix app will come pre-installed for new users. Pixabay

Powered by Android TV, the 55-inch OnePlus TV houses 4K QLED display combined with Dolby Vision and a powerful 50W 8-speaker setup rendering a surreal surround sound experience.

As part of OnePlus completing 6 years since its inception, the company is also rolling out offers on its TVs as an extension of gratitude to its community.

The offer includes an instant cashback upto Rs 5,000 on all transactions using HDFC credit and debit cards and cashback of upto Rs 6000 on purchase through Amazon Pay

Additional Rs 3,000 off on exchange on purchase of the OnePlus TV, along with no cost EMI for up to 24 months

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Users can experience the recently launched TVs at the OnePlus Experience Stores in Bengaluru, Mumbai, Delhi, Chennai, and Pune.

The OnePlus TV starts at Rs. 69,900 and is currently available for purchase on Amazon.in and across 100+ offline outlets of Reliance Digital across the top 12 cities in India. (IANS)