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Netflix Not to Integrate its Services with Apple Streaming Platform

Netflix won't be part of Apple streaming platform

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Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

Ahead of the launch of Apple’s streaming service, Netflix CEO Reed Hastings has said his company will not integrate its services with the upcoming platform.

“Apple’s a great company. (But) we want to have people watch our content on our service, and so we have chosen not to integrate into their services,” Hastings said at a press event here on Monday.

The comment precedes Apple’s impending formal announcement to take a deep-dive into the competitive technology-driven world of over-the-top (OTT) entertainment with a set of its own original shows, as well as plans to resell other subscription services like Starz and Showtime as part of its service.

Asked how Netflix can compete with companies like Apple and Amazon that have deep pockets, Hastings said: “With difficulty.”

“You do your best job when you have great competitors. They do a good job, I am going to be envious. They are going to come up with great ideas, I am going to want to borrow those…

“We will make this a great industry if we have great competitors and those companies will be amazing competitors in addition to the ones that we have now,” Hastings told reporters here.

Netflix.

Talking specifically on the competition with Amazon, Hastings said: “For the last 20 years, we have grown. We have got many competitors. We have been competing with Amazon for many years. They are reported to be spending $4-5 billion a year or so on content.

“We spend about twice that. Now, new companies are coming… There’s Disney+, WarnerMedia.

“They (the parent companies) have been in the business for a long time, and we compete with all kinds of entertainment time already. Sometimes we think of YouTube as a great partner, sometimes as a competitor. It’s the same with all of these,” he added.

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“Our success doesn’t determine their success. And what matters is to do amazing content that people love watching and sharing,” Hastings noted.

Apple is gearing up for its mega event on March 25 at the Steve Jobs theatre on its Cupertino, California-based campus, during which the tech giant is expected to announce its much-awaited video streaming service. (IANS)

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Apple Spent Over $30 mn on Amazon Cloud in Q1 2019

In December last year, the iPhone-maker said it would spend $4.5 billion of that amount through 2019, the report added

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Apple, smartphone
Customers walk past an Apple logo inside of an Apple store at Grand Central Station in New York, Aug. 1, 2018. VOA

In its determination to expand its online services like iCloud, Apple spent over $30 million on Amazon’s Cloud services in the first quarter (Q1) of 2019. The amount is 10 per cent higher than what it spent in Q1 2018.

Internationally, there are more than a billion recorded users of Apple devices every month. Given its considerable storage requirement, the company relies on major big cloud providers like Amazon Web Services (AWS) and Google, CNBC reported on Monday.

If Apple’s AWS use stays at those levels for the rest of 2019, its annual spending would exceed $360 million, the report noted.

Earlier this year, Apple agreed to spend at least $1.5 billion on AWS over the next five years as part of an agreement. The iPhone-maker’s AWS expenditure may only expand further, said the report.

In a February job posting, Apple said it was looking for someone who could “lead and architect our growing AWS footprint”.

Apple, Campus, China
A customer is entering the Apple store in Fairfax, Virginia. VOA

For some time now, Apple’s top product — the iPhone — has been experiencing saturation status in the markets because of which the company has begun pointing more to online services as a key contributor.

Talking about the use of Cloud-based services in the past, the iPhone has specified that it uses AWS for iCloud storage. The company however, did not disclose whether any other Apple services depend on AWS or not.

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To support its Cloud needs, the company is also investing heavily into building its own infrastructure.

In January 2018, Apple announced plans to spend $10 billion on data centres in the US within five years.

In December last year, the iPhone-maker said it would spend $4.5 billion of that amount through 2019, the report added. (IANS)